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| | The Marketing, Channels/Partnership & Sales Execs Network is not currently active and cannot accept new posts | | What do people buy? - Marketing Tip #2 | Views: 683 | | Dec 04, 2004 4:00 am | | What do people buy? - Marketing Tip #2 | # | 
Leslie Wolff | | Although millions of dollars are spent extolling the features of a product or service, people only buy BENEFITS, real or perceived.
Can you succinctly express what the benefits are of your product or service? If not you've got a serious problem.Private Reply to Leslie Wolff | | Dec 04, 2004 6:55 am | | re: What do people buy? - Marketing Tip #2 | # |
UDAYAN BOSE | | Agreed for most cases.
But maybe not for something like a $100,000 perfume etc. where aspirations guide the buying motives.
> Leslie Wolff wrote:
> Although millions of dollars are spent extolling the features of a product or service, people only buy BENEFITS, real or perceived.
>
>Can you succinctly express what the benefits are of your product or service? If not you've got a serious problem.Private Reply to UDAYAN BOSE | | Dec 05, 2004 5:07 am | | re: re: What do people buy? - Marketing Tip #2 | # | 
Personal Spiritual Life Coach | | Why do people buy $100,000 perfumes?
What is the reason that they buy it, is it really because of their aspirations?
Hey, i'm not an expert in perfumes, but I would assume that people buy $100,000 perfumes for only a few reasons:
1.) to smell better
2.) to smell richer, or appear to be rich
3.) to attract the opposite sex
And these are all benefits of buying $100,000 perfumes.
I haven't done studies on this, so I could be wrong, and perhaps people do buy $100,000 perfumes because of their aspirations.
You'll have to forgive me, I didn't know what aspirations meant so I looked it up in the dictionary, and it means "extreme desire, a thing desired." And, if people buy $100,000 perfumes because it is something they desire, then there has got to be a reason they desire it. Whatever that reason is, is a benefit (real or perceived). If it's because they want to be like Michael Jordan, then that is the benefit. If it's because they can appear to be rich, then that is the benefit. If it is because they want to smell good, then that is the benefit.
Pip!
Mike Brown
Guerrilla Mareting Association Coach
> UDAYAN BOSE wrote:
> Agreed for most cases.
>
>But maybe not for something like a $100,000 perfume etc. where aspirations guide the buying motives.
>
>> Leslie Wolff wrote:
>> Although millions of dollars are spent extolling the features of a product or service, people only buy BENEFITS, real or perceived.
>>
>>Can you succinctly express what the benefits are of your product or service? If not you've got a serious problem. Private Reply to Personal Spiritual Life Coach | | |
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