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| | The Just Starting.. A Network For New Business Owners! Network is not currently active and cannot accept new posts | | The Awesome Power of Hand Written Notes | Views: 191 | | Jan 07, 2005 12:33 am | | The Awesome Power of Hand Written Notes | # | 
Bob Tyndall | |
Simple Way to WOW! Your Customers
Wanda Loskot 1997
One of my friends, the owner of a printing shop, asked me how to
get more referrals from her customers. When I inquired how does
she keep in touch with them on a regular basis, she said "by
monthly statements" (meanning bills). "Do you attach some sort of
personal notes to those bills?" - I asked. And she just looked at
me in a funny way...
I suggested that she sends personal thank you notes to all of her
clients once in a while - after all they pay her bills, so she
should have enough to thank them for. She said that she'd do it,
but thank you notes are too common! Too common? - I was really
puzzled and asked how did she arrive at that conclusion. I told
her that I don't get that many thank you notes and asked if she
did.
She said she didn't get many notes either.... Why then had she
assumed that sending a note to a customer is too common an
approach?
She responded that her shop prints tons of thank you notes every
day -- it is one of the most popular item on on her order form
(besides business cards). So, she assumed that everybody writes
those notes all the time! It is a mistake that many people make.
Very few people in business ever send thank you notes and even
fewer (and far between) do it on a regular basis. Oh, yes they do
order them, but then they keep them in their closets forever. In
a meantime we look for extraordinary ways to WOW! the people
around us to get their attention and appreciation - at the same
time discounting the most obvious and most effective tools.
A personal note is such a tool. It is nice when someone sends you
a short note thanking you for your help on the project or for the
lovely dinner you shared. Doesn't it make you feel good - even
great? Sure it does. And in business - do you appreciate when
your bank sends you a card thanking you for your business? Aren't
you more likely to remember that nice salesman who dropped you a
note? More likely to call him again? Maybe even send him a
referral?
Ah-hah! Referral... Now I got your attention!
It takes only about three minutes to write a note, fold it, stick
it in an envelope and mail it, but the power of it is awesome. It
is one of the ultimate success weapons. People who send Thank You
notes are though of as gracious, well mannered -- and since so
few people do it -- also a clear cut above the rest.
You see, personal notes build relationships, the most important
element in any business. They demonstrate your commitment to your
contacts and to the service you provide. They are also the
perfect way to introduce new products and services to your
customers. In other words writing notes is a cornerstone of any
business.
The power of personal notes is unquestionable. But in order to be
consistent and rewarded by your note writing, you must develop a
systematic approach to it, without losing spontaneity.
Here is my Five Step System that will make your notes effecive:
Use a broad tip pen for a bold, easy to read message.
Make the note short - maximum 3-5 lines.
Have a unique close (rather than "sincerely" or "regards").
Write not only the date, but also a time of the day .
Decide to write a minimum number of notes per day or per week.
Another important point: stay away from those preprinted "thank
you" notes.
Many times it will be inappropriate because not every note you will
write will be a thank you note.
Besides the best "thank you" is the appreciation expressed in your own word.
Bob Tyndall
http://bobsjava.encorecoffee.com
Private Reply to Bob Tyndall | | Jan 07, 2005 1:14 am | | re: The Awesome Power of Hand Written Notes | # | 
JoJo Tabares | | This is so true! I would like to add something as well.
In one of my communication studies (two actually) I talk about showing appreciation. Most of the time we say "Thank You." after someone gives us a gift or does something nice for us. It is an automatic response we are taught since childhood. "Say thank you to Aunt Martha, Billy!"
Ever notice that when someone sees you and says "Hi. How are you?" you almost always answer "Fine. How are you?" Are you always fine? Do you always care if he is? When you ask, do you honestly expect to get a real answer? No! It is an automatic response made without thinking and not intended to elicit any meaningful conversation.
Showing appreciation is like that. In order to have your "Thank you" communicate real appreciation, you will need to do it in a meaningful way.
You can do that with thank you cards as you have talked about here. You can also do it with a phone call or an email done after the fact. As you use your gift, call the giver and thank them again and tell them how you are using it. Wear your sweater to Aunt Edna's when you visit so she can see just how much you appreciate her thoughtfulness. Email that busienss associate and tell them just how much you appreciate their contribution to your team. Post a public thank you to someone on one of your lists who has helped you or who's services or products you have used and liked! Email that special customer a virtual coupon for their next order.
Showing appreciation to listmembers, customers, busienss associates (and don't forget your suppliers!) will prompt them to think of you when they meet someone who may need your products/services. You can do that with a hand written note, a personal email, a friendly phone call or in person.
JoJo
Art of Eloquence
> Bob Tyndall wrote:
>
>
>Simple Way to WOW! Your Customers
>
> Wanda Loskot 1997
>
>One of my friends, the owner of a printing shop, asked me how to
>get more referrals from her customers. When I inquired how does
>she keep in touch with them on a regular basis, she said "by
>monthly statements" (meanning bills). "Do you attach some sort of
>personal notes to those bills?" - I asked. And she just looked at
>me in a funny way...
>
>I suggested that she sends personal thank you notes to all of her
>clients once in a while - after all they pay her bills, so she
>should have enough to thank them for. She said that she'd do it,
>but thank you notes are too common! Too common? - I was really
>puzzled and asked how did she arrive at that conclusion. I told
>her that I don't get that many thank you notes and asked if she
>did.
>
>She said she didn't get many notes either.... Why then had she
>assumed that sending a note to a customer is too common an
>approach?
>
>She responded that her shop prints tons of thank you notes every
>day -- it is one of the most popular item on on her order form
>(besides business cards). So, she assumed that everybody writes
>those notes all the time! It is a mistake that many people make.
>
>Very few people in business ever send thank you notes and even
>fewer (and far between) do it on a regular basis. Oh, yes they do
>order them, but then they keep them in their closets forever. In
>a meantime we look for extraordinary ways to WOW! the people
>around us to get their attention and appreciation - at the same
>time discounting the most obvious and most effective tools.
>
>A personal note is such a tool. It is nice when someone sends you
>a short note thanking you for your help on the project or for the
>lovely dinner you shared. Doesn't it make you feel good - even
>great? Sure it does. And in business - do you appreciate when
>your bank sends you a card thanking you for your business? Aren't
>you more likely to remember that nice salesman who dropped you a
>note? More likely to call him again? Maybe even send him a
>referral?
>
>Ah-hah! Referral... Now I got your attention!
>
>It takes only about three minutes to write a note, fold it, stick
>it in an envelope and mail it, but the power of it is awesome. It
>is one of the ultimate success weapons. People who send Thank You
>notes are though of as gracious, well mannered -- and since so
>few people do it -- also a clear cut above the rest.
>
>You see, personal notes build relationships, the most important
>element in any business. They demonstrate your commitment to your
>contacts and to the service you provide. They are also the
>perfect way to introduce new products and services to your
>customers. In other words writing notes is a cornerstone of any
>business.
>
>The power of personal notes is unquestionable. But in order to be
>consistent and rewarded by your note writing, you must develop a
>systematic approach to it, without losing spontaneity.
>
>Here is my Five Step System that will make your notes effecive:
>
>Use a broad tip pen for a bold, easy to read message.
>Make the note short - maximum 3-5 lines.
>Have a unique close (rather than "sincerely" or "regards").
>Write not only the date, but also a time of the day .
>Decide to write a minimum number of notes per day or per week.
>Another important point: stay away from those preprinted "thank
>you" notes.
>Many times it will be inappropriate because not every note you will
>write will be a thank you note.
>Besides the best "thank you" is the appreciation expressed in your own word.
>
>Bob Tyndall
>http://bobsjava.encorecoffee.com
> Private Reply to JoJo Tabares | | Jan 07, 2005 2:02 am | | re: re: The Awesome Power of Hand Written Notes | # | 
Lamar Morgan 954-603-7901 | | JoJo,
I agree with your comments 100%. Showning thankfulness is very important to people. And, how you go about expressing your thankfulness is important. Remember, we cannot always see ourselves as others see us. In that regard, I think a written note carries a lot more weight than a letter that is obviously computer-generated.
But, if you attempt to introduce your business to customers with handwritten messages, I think you are shooting yourself in the foot. You are doing yourself more harm than good.
To introduce your business, I recommend using a little creativity - like a 3-way round-robbin joke beween people who obviously know each other, but do not know you. Rather than sending out a postcard mailer to mailing list of people you do not know, target your customers one business at a time using their own resources - like an annual report.
Did you know it costs a company around $2.00 to send you an annual report; but, it only costs you 23-cents with a postcard to ask for it? Being both clever and cost-effective can prove very beneficial to your bottom line of doing serious business.
Lamar Morgan
> JoJo Tabares wrote:
> This is so true! I would like to add something as well.
>
>In one of my communication studies (two actually) I talk about showing appreciation. Most of the time we say "Thank You." after someone gives us a gift or does something nice for us. It is an automatic response we are taught since childhood. "Say thank you to Aunt Martha, Billy!"
>
>Ever notice that when someone sees you and says "Hi. How are you?" you almost always answer "Fine. How are you?" Are you always fine? Do you always care if he is? When you ask, do you honestly expect to get a real answer? No! It is an automatic response made without thinking and not intended to elicit any meaningful conversation.
>
>Showing appreciation is like that. In order to have your "Thank you" communicate real appreciation, you will need to do it in a meaningful way.
>
>You can do that with thank you cards as you have talked about here. You can also do it with a phone call or an email done after the fact. As you use your gift, call the giver and thank them again and tell them how you are using it. Wear your sweater to Aunt Edna's when you visit so she can see just how much you appreciate her thoughtfulness. Email that busienss associate and tell them just how much you appreciate their contribution to your team. Post a public thank you to someone on one of your lists who has helped you or who's services or products you have used and liked! Email that special customer a virtual coupon for their next order.
>
>Showing appreciation to listmembers, customers, busienss associates (and don't forget your suppliers!) will prompt them to think of you when they meet someone who may need your products/services. You can do that with a hand written note, a personal email, a friendly phone call or in person.
>
>JoJo
>Art of Eloquence Private Reply to Lamar Morgan 954-603-7901 | | Jan 07, 2005 3:02 am | | Why should you use postcards to promote your business? | # |
Bob Tyndall | | I thought this was a good follow up
Have you priced display advertising or Yellow Pages listings? They can add
up to big money in a hurry, can't they? What's worse: if you decide to
spend your hard-earned cash on them, there's no guarantee that you'll get
any response.
Think of it: You could spend hundreds and hundreds of dollars on a nice
newspaper ad and not hear from a soul. Or maybe you'll just hear from
people trying to sell advertising in their publications.
These salespeople will tell you that it pays to advertise—that you must
spend money to make money—but you've just spent a big chunk of your money
on that newspaper ad and have nothing to show for it. Since you're not
eager to sink even more money into advertising, and since promotion is
vital, even for the smallest of businesses, what can you do?
The Top 10 Advantages of Using Postcards
1. Postcard marketing is affordable, even for the smallest of businesses.
2. When you're marketing with postcards, your competition doesn't know it.
But they'll sure know it if you're advertising in the newspaper!
3. It's easy to track your results. Your card can tell recipients to bring
the card into your store for a special discount. Or it can ask them to use
a special ordering code when purchasing from your website.
4. Postcards are versatile. In a single mailing, you can seek business from
prospective customers, and solicit repeat business from existing customers.
Better yet, a postcard isn't just something to send through the mail. You
can use postcards as oversized business cards, hang tags for your products
and mini-information sheets.
5. Your postcards can "brand" you and your business in ways that most
marketing materials cannot. If you start and stick to a regular postcard
mailing program, you and your business will gain quite a reputation,
perhaps even a little notoriety.
6. Testing an offer with postcards is easy. Just send your card to a small
group of people and see how many of them respond. If you're satisfied with
the results, then roll out a bigger mailing!
7. Postcards don't waste people's time—they don't even have to open an
envelope to read your message.
8. Postcards don't take up a lot of space. Your customers can carry them in
their pockets, or carry them in their pocketbooks, for that matter. Hey,
some of them might even create a postcard display on their refrigerator
door!
9. Postcards are inexpensive to print.
10. Postcards are easy to redeem. If you're asking your customers to bring
your postcard into your store for a special discount, all they have to do
is show up with the card. Or you could include a special tracking code with
each card mailing. Just ask recipients to enter that code into the order
form on your website, or give it to the operator when they place a
telephone order. The idea behind "Bring this card for a discount!" or "Use
this code and get an additional 10% off on your order!" is to give people
an incentive to do business with you.
Bob Tyndall
http://bobsjava.encorecoffee.com
Private Reply to Bob Tyndall | | Jan 07, 2005 3:22 am | | re: Why should you use postcards to promote your business? | # |
JoJo Tabares | | I like this!! Thanks Bob. I was planning on mailing postcards to my customers when I get my new products on my site to give preferred customers a discount on my new products.
JoJo
Art of Eloquence
> Bob Tyndall wrote:
> I thought this was a good follow up
>
>
>Have you priced display advertising or Yellow Pages listings? They can add
>up to big money in a hurry, can't they? What's worse: if you decide to
>spend your hard-earned cash on them, there's no guarantee that you'll get
>any response.
>
>Think of it: You could spend hundreds and hundreds of dollars on a nice
>newspaper ad and not hear from a soul. Or maybe you'll just hear from
>people trying to sell advertising in their publications.
>
>These salespeople will tell you that it pays to advertise—that you must
>spend money to make money—but you've just spent a big chunk of your money
>on that newspaper ad and have nothing to show for it. Since you're not
>eager to sink even more money into advertising, and since promotion is
>vital, even for the smallest of businesses, what can you do?
>
>The Top 10 Advantages of Using Postcards
>
>1. Postcard marketing is affordable, even for the smallest of businesses.
>
>2. When you're marketing with postcards, your competition doesn't know it.
>But they'll sure know it if you're advertising in the newspaper!
>
>3. It's easy to track your results. Your card can tell recipients to bring
>the card into your store for a special discount. Or it can ask them to use
>a special ordering code when purchasing from your website.
>
>4. Postcards are versatile. In a single mailing, you can seek business from
>prospective customers, and solicit repeat business from existing customers.
>Better yet, a postcard isn't just something to send through the mail. You
>can use postcards as oversized business cards, hang tags for your products
>and mini-information sheets.
>
>5. Your postcards can "brand" you and your business in ways that most
>marketing materials cannot. If you start and stick to a regular postcard
>mailing program, you and your business will gain quite a reputation,
>perhaps even a little notoriety.
>
>6. Testing an offer with postcards is easy. Just send your card to a small
>group of people and see how many of them respond. If you're satisfied with
>the results, then roll out a bigger mailing!
>
>7. Postcards don't waste people's time—they don't even have to open an
>envelope to read your message.
>
>8. Postcards don't take up a lot of space. Your customers can carry them in
>their pockets, or carry them in their pocketbooks, for that matter. Hey,
>some of them might even create a postcard display on their refrigerator
>door!
>
>9. Postcards are inexpensive to print.
>
>10. Postcards are easy to redeem. If you're asking your customers to bring
>your postcard into your store for a special discount, all they have to do
>is show up with the card. Or you could include a special tracking code with
>each card mailing. Just ask recipients to enter that code into the order
>form on your website, or give it to the operator when they place a
>telephone order. The idea behind "Bring this card for a discount!" or "Use
>this code and get an additional 10% off on your order!" is to give people
>an incentive to do business with you.
>
>
>Bob Tyndall
>http://bobsjava.encorecoffee.com
>
> Private Reply to JoJo Tabares | | Jan 07, 2005 3:30 am | | re: Why should you use postcards to promote your business? | # | 
Dennis Miller, Attraction Marketing | | Hi Bob,
I'm new to this network. A good friend (Coach Deb) just told me about it tonight... and wow, what a great conversation I just walked into!
Bob, could I use your article in my newsletter?
I agree completely. For years I have done email marketing and of course you know for the last couple of years it has not been effective at all. I love email for following up, but for the initial contact, it just does not work anymore... too many filters, etc... PLUS I don't spam anyway, so that really limits email marketing.
A couple of months ago a friend told me about an automated system that sends out Real greeting cards with real stamps - in my own handwriting - and I never touch the cards. I took one look and I was hooked because I saw it as a way I can do OFFline marketing with an ONline contact management system. I can also create campaigns of real cards just like an autoresponder and it personalizes the messages for me on the inside of the cards.
I would love to give a free card to the members here so you can see what I mean. If you would like to send a free card to anyone you choose, submit your request here and I will set up a sample account for you ...
http://www.FreeSampleCard.com
I'm going to go and read some of the previous messages here so I can get to know everyone.
Great network, Marsha!
In joy,
Linda Miller
http://www.SpiritualEntrepreneurToday.com
Success is an inside job!
> Bob Tyndall wrote:
> I thought this was a good follow up
>
>
>Have you priced display advertising or Yellow Pages listings? They can add
>up to big money in a hurry, can't they? What's worse: if you decide to
>spend your hard-earned cash on them, there's no guarantee that you'll get
>any response.
>
>Think of it: You could spend hundreds and hundreds of dollars on a nice
>newspaper ad and not hear from a soul. Or maybe you'll just hear from
>people trying to sell advertising in their publications.
>
>These salespeople will tell you that it pays to advertise—that you must
>spend money to make money—but you've just spent a big chunk of your money
>on that newspaper ad and have nothing to show for it. Since you're not
>eager to sink even more money into advertising, and since promotion is
>vital, even for the smallest of businesses, what can you do?
>
>The Top 10 Advantages of Using Postcards
>
>1. Postcard marketing is affordable, even for the smallest of businesses.
>
>2. When you're marketing with postcards, your competition doesn't know it.
>But they'll sure know it if you're advertising in the newspaper!
>
>3. It's easy to track your results. Your card can tell recipients to bring
>the card into your store for a special discount. Or it can ask them to use
>a special ordering code when purchasing from your website.
>
>4. Postcards are versatile. In a single mailing, you can seek business from
>prospective customers, and solicit repeat business from existing customers.
>Better yet, a postcard isn't just something to send through the mail. You
>can use postcards as oversized business cards, hang tags for your products
>and mini-information sheets.
>
>5. Your postcards can "brand" you and your business in ways that most
>marketing materials cannot. If you start and stick to a regular postcard
>mailing program, you and your business will gain quite a reputation,
>perhaps even a little notoriety.
>
>6. Testing an offer with postcards is easy. Just send your card to a small
>group of people and see how many of them respond. If you're satisfied with
>the results, then roll out a bigger mailing!
>
>7. Postcards don't waste people's time—they don't even have to open an
>envelope to read your message.
>
>8. Postcards don't take up a lot of space. Your customers can carry them in
>their pockets, or carry them in their pocketbooks, for that matter. Hey,
>some of them might even create a postcard display on their refrigerator
>door!
>
>9. Postcards are inexpensive to print.
>
>10. Postcards are easy to redeem. If you're asking your customers to bring
>your postcard into your store for a special discount, all they have to do
>is show up with the card. Or you could include a special tracking code with
>each card mailing. Just ask recipients to enter that code into the order
>form on your website, or give it to the operator when they place a
>telephone order. The idea behind "Bring this card for a discount!" or "Use
>this code and get an additional 10% off on your order!" is to give people
>an incentive to do business with you.
>
>
>Bob Tyndall
>http://bobsjava.encorecoffee.com
>
>Private Reply to Dennis Miller, Attraction Marketing | | Jan 07, 2005 4:23 am | | re: re: Why should you use postcards to promote your business? | # |
Bob Tyndall | | Hi Linda
Go to this site. They have some great information on Marketing with Post cards.
http://www.insiderreports.com/storypage.asp_Q_ChanID_E_MR_A_StoryID_E_20007071
Bob
> Linda Miller, Spiritual Entrepreneur wrote:
> Hi Bob,
>
>I'm new to this network. A good friend (Coach Deb) just told me about it tonight... and wow, what a great conversation I just walked into!
>
>Bob, could I use your article in my newsletter?
>
Private Reply to Bob Tyndall | | Jan 08, 2005 12:05 pm | | re: The Awesome Power of Hand Written Notes | # |
AngelGabrielle | | Hi Bob
As an illustrator and calligrapher using the traditional methods to create artwork, I'm a great believer in sending hand-written greetings to clients. People love receiving something that's personal. My e-cards service is based on the principle of old-fashioned curtsies. It' so nice to make someone feel good!
Happy New Year
Kind regards
Gabrielle
e-Cards for all Occasions
http://www.gabrielleizen.com
> Bob Tyndall wrote:
>
>
>Simple Way to WOW! Your Customers
>
> Wanda Loskot 1997
>
>One of my friends, the owner of a printing shop, asked me how to
>get more referrals from her customers. When I inquired how does
>she keep in touch with them on a regular basis, she said "by
>monthly statements" (meanning bills). "Do you attach some sort of
>personal notes to those bills?" - I asked. And she just looked at
>me in a funny way...
>
>I suggested that she sends personal thank you notes to all of her
>clients once in a while - after all they pay her bills, so she
>should have enough to thank them for. She said that she'd do it,
>but thank you notes are too common! Too common? - I was really
>puzzled and asked how did she arrive at that conclusion. I told
>her that I don't get that many thank you notes and asked if she
>did.
>
>She said she didn't get many notes either.... Why then had she
>assumed that sending a note to a customer is too common an
>approach?
>
>She responded that her shop prints tons of thank you notes every
>day -- it is one of the most popular item on on her order form
>(besides business cards). So, she assumed that everybody writes
>those notes all the time! It is a mistake that many people make.
>
>Very few people in business ever send thank you notes and even
>fewer (and far between) do it on a regular basis. Oh, yes they do
>order them, but then they keep them in their closets forever. In
>a meantime we look for extraordinary ways to WOW! the people
>around us to get their attention and appreciation - at the same
>time discounting the most obvious and most effective tools.
>
>A personal note is such a tool. It is nice when someone sends you
>a short note thanking you for your help on the project or for the
>lovely dinner you shared. Doesn't it make you feel good - even
>great? Sure it does. And in business - do you appreciate when
>your bank sends you a card thanking you for your business? Aren't
>you more likely to remember that nice salesman who dropped you a
>note? More likely to call him again? Maybe even send him a
>referral?
>
>Ah-hah! Referral... Now I got your attention!
>
>It takes only about three minutes to write a note, fold it, stick
>it in an envelope and mail it, but the power of it is awesome. It
>is one of the ultimate success weapons. People who send Thank You
>notes are though of as gracious, well mannered -- and since so
>few people do it -- also a clear cut above the rest.
>
>You see, personal notes build relationships, the most important
>element in any business. They demonstrate your commitment to your
>contacts and to the service you provide. They are also the
>perfect way to introduce new products and services to your
>customers. In other words writing notes is a cornerstone of any
>business.
>
>The power of personal notes is unquestionable. But in order to be
>consistent and rewarded by your note writing, you must develop a
>systematic approach to it, without losing spontaneity.
>
>Here is my Five Step System that will make your notes effecive:
>
>Use a broad tip pen for a bold, easy to read message.
>Make the note short - maximum 3-5 lines.
>Have a unique close (rather than "sincerely" or "regards").
>Write not only the date, but also a time of the day .
>Decide to write a minimum number of notes per day or per week.
>Another important point: stay away from those preprinted "thank
>you" notes.
>Many times it will be inappropriate because not every note you will
>write will be a thank you note.
>Besides the best "thank you" is the appreciation expressed in your own word.
>
>Bob Tyndall
>http://bobsjava.encorecoffee.com
> Private Reply to AngelGabrielle | | Jan 09, 2005 3:52 pm | | re: re: The Awesome Power of Hand Written Notes | # | 
omnicom | | > Gabrielle Izen wrote:
> Hi Bob
>
>As an illustrator and calligrapher using the traditional methods to create artwork, I'm a great believer in sending hand-written greetings to clients. People love receiving something that's personal. My e-cards service is based on the principle of old-fashioned curtsies. It' so nice to make someone feel good!
>
>Happy New Year
>
>Kind regards
>
>Gabrielle
>e-Cards for all Occasions
>http://www.gabrielleizen.com
>
>> Bob Tyndall wrote:
>>
>>
>>Simple Way to WOW! Your Customers
>>
>> Wanda Loskot 1997
>>
>>One of my friends, the owner of a printing shop, asked me how to
>>get more referrals from her customers. When I inquired how does
>>she keep in touch with them on a regular basis, she said "by
>>monthly statements" (meanning bills). "Do you attach some sort of
>>personal notes to those bills?" - I asked. And she just looked at
>>me in a funny way...
>>
>>I suggested that she sends personal thank you notes to all of her
>>clients once in a while - after all they pay her bills, so she
>>should have enough to thank them for. She said that she'd do it,
>>but thank you notes are too common! Too common? - I was really
>>puzzled and asked how did she arrive at that conclusion. I told
>>her that I don't get that many thank you notes and asked if she
>>did.
>>
>>She said she didn't get many notes either.... Why then had she
>>assumed that sending a note to a customer is too common an
>>approach?
>>
>>She responded that her shop prints tons of thank you notes every
>>day -- it is one of the most popular item on on her order form
>>(besides business cards). So, she assumed that everybody writes
>>those notes all the time! It is a mistake that many people make.
>>
>>Very few people in business ever send thank you notes and even
>>fewer (and far between) do it on a regular basis. Oh, yes they do
>>order them, but then they keep them in their closets forever. In
>>a meantime we look for extraordinary ways to WOW! the people
>>around us to get their attention and appreciation - at the same
>>time discounting the most obvious and most effective tools.
>>
>>A personal note is such a tool. It is nice when someone sends you
>>a short note thanking you for your help on the project or for the
>>lovely dinner you shared. Doesn't it make you feel good - even
>>great? Sure it does. And in business - do you appreciate when
>>your bank sends you a card thanking you for your business? Aren't
>>you more likely to remember that nice salesman who dropped you a
>>note? More likely to call him again? Maybe even send him a
>>referral?
>>
>>Ah-hah! Referral... Now I got your attention!
>>
>>It takes only about three minutes to write a note, fold it, stick
>>it in an envelope and mail it, but the power of it is awesome. It
>>is one of the ultimate success weapons. People who send Thank You
>>notes are though of as gracious, well mannered -- and since so
>>few people do it -- also a clear cut above the rest.
>>
>>You see, personal notes build relationships, the most important
>>element in any business. They demonstrate your commitment to your
>>contacts and to the service you provide. They are also the
>>perfect way to introduce new products and services to your
>>customers. In other words writing notes is a cornerstone of any
>>business.
>>
>>The power of personal notes is unquestionable. But in order to be
>>consistent and rewarded by your note writing, you must develop a
>>systematic approach to it, without losing spontaneity.
>>
>>Here is my Five Step System that will make your notes effecive:
>>
>>Use a broad tip pen for a bold, easy to read message.
>>Make the note short - maximum 3-5 lines.
>>Have a unique close (rather than "sincerely" or "regards").
>>Write not only the date, but also a time of the day .
>>Decide to write a minimum number of notes per day or per week.
>>Another important point: stay away from those preprinted "thank
>>you" notes.
>>Many times it will be inappropriate because not every note you will
>>write will be a thank you note.
>>Besides the best "thank you" is the appreciation expressed in your own word.
>>
>>Bob Tyndall
>>http://bobsjava.encorecoffee.com
>>
Welcome to Ryze Business Networking.
I wish you all the best for 2005.
And offer you an invite to my business web site
http://www.79468914.juvio.com
kind regards
gordon nimmo
www.oneimages.comPrivate Reply to omnicom | | Jan 13, 2005 9:45 am | | re: re: The Awesome Power of Hand Written Notes | # | 
COACH Deb & JP | | May I have permission to post your tips on my blog Bob?
PM me and I'll send you my email addy.
If you have that msg in a word doc, or something "clean" that would be awesome!!
Coach Deb
> Gabrielle Izen wrote:
> Hi Bob
>
>As an illustrator and calligrapher using the traditional methods to create artwork, I'm a great believer in sending hand-written greetings to clients. People love receiving something that's personal. My e-cards service is based on the principle of old-fashioned curtsies. It' so nice to make someone feel good!
>
>Happy New Year
>
>Kind regards
>
>Gabrielle
>e-Cards for all Occasions
>http://www.gabrielleizen.com
>
>> Bob Tyndall wrote:
>>
>>
>>Simple Way to WOW! Your Customers
>>
>> Wanda Loskot 1997
>>
>>One of my friends, the owner of a printing shop, asked me how to
>>get more referrals from her customers. When I inquired how does
>>she keep in touch with them on a regular basis, she said "by
>>monthly statements" (meanning bills). "Do you attach some sort of
>>personal notes to those bills?" - I asked. And she just looked at
>>me in a funny way...
>>
>>I suggested that she sends personal thank you notes to all of her
>>clients once in a while - after all they pay her bills, so she
>>should have enough to thank them for. She said that she'd do it,
>>but thank you notes are too common! Too common? - I was really
>>puzzled and asked how did she arrive at that conclusion. I told
>>her that I don't get that many thank you notes and asked if she
>>did.
>>
>>She said she didn't get many notes either.... Why then had she
>>assumed that sending a note to a customer is too common an
>>approach?
>>
>>She responded that her shop prints tons of thank you notes every
>>day -- it is one of the most popular item on on her order form
>>(besides business cards). So, she assumed that everybody writes
>>those notes all the time! It is a mistake that many people make.
>>
>>Very few people in business ever send thank you notes and even
>>fewer (and far between) do it on a regular basis. Oh, yes they do
>>order them, but then they keep them in their closets forever. In
>>a meantime we look for extraordinary ways to WOW! the people
>>around us to get their attention and appreciation - at the same
>>time discounting the most obvious and most effective tools.
>>
>>A personal note is such a tool. It is nice when someone sends you
>>a short note thanking you for your help on the project or for the
>>lovely dinner you shared. Doesn't it make you feel good - even
>>great? Sure it does. And in business - do you appreciate when
>>your bank sends you a card thanking you for your business? Aren't
>>you more likely to remember that nice salesman who dropped you a
>>note? More likely to call him again? Maybe even send him a
>>referral?
>>
>>Ah-hah! Referral... Now I got your attention!
>>
>>It takes only about three minutes to write a note, fold it, stick
>>it in an envelope and mail it, but the power of it is awesome. It
>>is one of the ultimate success weapons. People who send Thank You
>>notes are though of as gracious, well mannered -- and since so
>>few people do it -- also a clear cut above the rest.
>>
>>You see, personal notes build relationships, the most important
>>element in any business. They demonstrate your commitment to your
>>contacts and to the service you provide. They are also the
>>perfect way to introduce new products and services to your
>>customers. In other words writing notes is a cornerstone of any
>>business.
>>
>>The power of personal notes is unquestionable. But in order to be
>>consistent and rewarded by your note writing, you must develop a
>>systematic approach to it, without losing spontaneity.
>>
>>Here is my Five Step System that will make your notes effecive:
>>
>>Use a broad tip pen for a bold, easy to read message.
>>Make the note short - maximum 3-5 lines.
>>Have a unique close (rather than "sincerely" or "regards").
>>Write not only the date, but also a time of the day .
>>Decide to write a minimum number of notes per day or per week.
>>Another important point: stay away from those preprinted "thank
>>you" notes.
>>Many times it will be inappropriate because not every note you will
>>write will be a thank you note.
>>Besides the best "thank you" is the appreciation expressed in your own word.
>>
>>Bob Tyndall
>>http://bobsjava.encorecoffee.com
>> Private Reply to COACH Deb & JP | | |
| |
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