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| Marketing Seminars | Views: 1235 |
| Jan 11, 2005 2:34 pm | | Marketing Seminars | # |
Nancy Wintner | | Does anyone have any experience in marketing seminars? Do you know how many people to contact via mail if you want 50 seminar participants to attend? I know there are lots of variables here including the quality of the marketing materials. However, I wonder if anyone has any thoughts?
Thanks.
Nancy Wintner
GWN Consultants
Pittsburgh
Private Reply to Nancy Wintner |
| Jan 11, 2005 9:58 pm | | re: Marketing Seminars | # |
Denise Ryder | | Hi Nancy...
I have done seminars and am in the middle of setting up
my Winter Schedule. Love to do them and have some fantastic
results...I tend to contact 150-300 people at any given time, however much depends on how you present it to people, remember the "what's in it for me??"
Hope this helps!!
Denise Ryder
Marketing Coach
Marketing Innovations
705-636-7028
> Nancy Wintner wrote:
> Does anyone have any experience in marketing seminars? Do you know how many people to contact via mail if you want 50 seminar participants to attend? I know there are lots of variables here including the quality of the marketing materials. However, I wonder if anyone has any thoughts?
>
>Thanks.
>
>Nancy Wintner
>GWN Consultants
>Pittsburgh
>
> Private Reply to Denise Ryder |
| Jan 11, 2005 11:03 pm | | re: Marketing Seminars | # |
John Nelson, The Sales Expert | | Nancy,
You wrote: How many mailer/invites do I need to send to get 50 attendees? There are a couple of factors that will determine if you need to send an incredible amount of mailers or a god-awful lot of mailers to get 50 attendees.
1. Who is your target market? If it is CEO's and Presidents you will need to send hundreds of thousands if you are only depending on the invite. If it is Joe Q. Average consumer, it will be much less.
2. What is your follow up campaign? More mailers? Phone Calls? How effective are the phone skills of the person following up. In my world I will send 100 invites to a talk I give and follow up with 50 phone calls and generally have 25-30 attendees. Most of the time I wont bother with even sending an invitation and just do the phone work.
The bottom line is if you are depending on the mailing to do the work by itself you will be looking at huge numbers of mailers.
Happy selling!
John Nelson
> Nancy Wintner wrote:
> Does anyone have any experience in marketing seminars? Do you know how many people to contact via mail if you want 50 seminar participants to attend? I know there are lots of variables here including the quality of the marketing materials. However, I wonder if anyone has any thoughts?
>
>Thanks.
>
>Nancy Wintner
>GWN Consultants
>Pittsburgh
>
> Private Reply to John Nelson, The Sales Expert |
| Jan 12, 2005 3:49 am | | re: Marketing Seminars | # |
Leslie Wolff | | Nancy -
As you stated there are many variables from the content to the draw of the lecturers to the timing and location, but I'd say from my experience at least a multiple of 20 unless you have a very specific niche that will be the focus of the seminar.
Les Wolff
> Nancy Wintner wrote:
> Does anyone have any experience in marketing seminars? Do you know how many people to contact via mail if you want 50 seminar participants to attend? I know there are lots of variables here including the quality of the marketing materials. However, I wonder if anyone has any thoughts?
>
>Thanks.
>
>Nancy Wintner
>GWN Consultants
>Pittsburgh
>
> Private Reply to Leslie Wolff |
| Jan 12, 2005 11:32 am | | re: re: Marketing Seminars | # |
Edgar Valdmanis | | I agree to 98%.
The only exception to the multiple of 20 is if this is e.g. an association with a regular membership and regular meetings/ seminars. But in that case you would probably know the expected attendance and success rate from history.
History and some standard marketing knowledge is useful anyhow:
-What type of seminar?
-Target group?
-Competitors/How many others make similar seminars for similar target groups in the same geo area?
-When was the last one, and what was the attendance then?
If you are totally blank, and working from scratch, I agree with Leslie on "at least a multiple of 20", probably more.
Regards,
Edgar Valdmanis
> Leslie Wolff wrote:
> Nancy -
>
>As you stated there are many variables from the content to the draw of the lecturers to the timing and location, but I'd say from my experience at least a multiple of 20 unless you have a very specific niche that will be the focus of the seminar.
>
>Les Wolff
>
>> Nancy Wintner wrote:
>> Does anyone have any experience in marketing seminars? Do you know how many people to contact via mail if you want 50 seminar participants to attend? I know there are lots of variables here including the quality of the marketing materials. However, I wonder if anyone has any thoughts?
>>
>>Thanks.
>>
>>Nancy Wintner
>>GWN Consultants
>>Pittsburgh
>>
>> Private Reply to Edgar Valdmanis |
| Jan 12, 2005 1:12 pm | | re: re: Marketing Seminars: LESLIE WOLFF | # |
Nancy Wintner | | Hi Leslie:
Can you give me an example. Do you mean 50 (people he wants to attend) x 20? He mailed 1500 the first time and got 25.
Nancy
> Leslie Wolff wrote:
> Nancy -
>
>As you stated there are many variables from the content to the draw of the lecturers to the timing and location, but I'd say from my experience at least a multiple of 20 unless you have a very specific niche that will be the focus of the seminar.
>
>Les Wolff
>
>> Nancy Wintner wrote:
>> Does anyone have any experience in marketing seminars? Do you know how many people to contact via mail if you want 50 seminar participants to attend? I know there are lots of variables here including the quality of the marketing materials. However, I wonder if anyone has any thoughts?
>>
>>Thanks.
>>
>>Nancy Wintner
>>GWN Consultants
>>Pittsburgh
>>
>> Private Reply to Nancy Wintner |
| Jul 22, 2005 2:43 am | | re: re: re: Marketing Seminars: LESLIE WOLFF | # |
John Anghelache | | Here's one way to get a really good response:
1. find a niche market that reads a specific
publication or belongs to a certain club.
2. contact the publisher or director of the
club and present your material to them.
3. sell them on the idea that what you offer is
good for their "audience".
4. ask them to endorse your seminar and materials
to the list they have.
5. you mail out letters to the list with an
endorsed cover letter.
I bet you'll get a fairly high percentage of response.
But, if you stop there, you will cost yourself money.
After you send the first mailer... then... send a
second and third mailer to the people who have not
responded yet. Sweeten your offer in each of the next
subsequent letters.
If you get say 2% response on the first mailing, you'll
get another 1% or 2% on the second mailing. And yet
another several percent on the third.
The sequence is what makes this work.
John Anghelache Private Reply to John Anghelache |
| Jul 24, 2005 3:39 pm | | re: re: re: re: Marketing Seminars: LESLIE WOLFF | # |
Leslie Wolff | | John's advice is correct, if you are able to do this. It is how I've been able to do workshops over the last 40 years. I was supported by a magazine like AD AGE (11 years) and associations such as the American Management Association (3 years), but another avenue is to get a corporate sponsor (like a bank) to promote and underwrite the event to their client base.
In all the situations I was (or am) involved in the "partner" handled the mailings and other PR/Promotional efforts and costs.
Les Wolff (marketingsmartly@aol.com)Private Reply to Leslie Wolff |
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