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Ezine Publishing Cafe
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"S.O.S" from the launch pad...Views: 461
Jan 17, 2005 7:45 pm"S.O.S" from the launch pad...#

Joyanne McDaniel
I've been threatening/promising to write an e-zine for longer than I'd like to admit. So now that I'm about to begin in earnest, I'm confused about whether or not to send it out in a traditional opt-in e-mail format or to go with the seemingly all-powerful RSS feed that I keep reading about. The latter sounds ideal but my feeling is that it's too new to be widely used. Also, my web site offers free listings to companies (for six months) but I'm leaning towards offering a listing for as long as the company posts a link to my site to promote my e-zine. Any thoughts from veteran publishers? I'm also interested in good sites where I can submit my articles as free content (essentially lifestyle oriented).
Thanks,
Joyanne
www.thegreendiva.com

Private Reply to Joyanne McDaniel

Jan 17, 2005 9:11 pmre: "S.O.S" from the launch pad...#

Scott Stratten
Hi Joyanne,

Congrats on your launch! You shouldn't have to choose since you can do both an ezine and an RSS feed simultaneously.

And I especially would not try to do RSS by itself (forcing your target market to adapt a technology they might not be ready for).

Scott

Private Reply to Scott Stratten

Jan 17, 2005 9:23 pmre: re: "S.O.S" from the launch pad...#

Joyanne McDaniel
Thanks Scott. I am open for suggestions on a simple solution for setting up an RSS feed. Also what is the netiquette on sending out a brief e-zine that drives traffic back to one's site with a "learn more" link?

> Scott Stratten wrote:
> Hi Joyanne,
>
>Congrats on your launch! You shouldn't have to choose since you can do both an ezine and an RSS feed simultaneously.
>
>And I especially would not try to do RSS by itself (forcing your target market to adapt a technology they might not be ready for).
>
>Scott

Private Reply to Joyanne McDaniel

Jan 17, 2005 10:12 pmre: re: re: "S.O.S" from the launch pad...#

Scott Stratten
I'm not the best for RSS, since I'm not a big fan of it yet.

In regards to netiquette, what are you asking? Who you can send that out to? Formatting?

Scott


> Joyanne McDaniel wrote:
> Thanks Scott. I am open for suggestions on a simple solution for setting up an RSS feed. Also what is the netiquette on sending out a brief e-zine that drives traffic back to one's site with a "learn more" link?

Private Reply to Scott Stratten

Jan 17, 2005 10:30 pmre: re: re: re: "S.O.S" from the launch pad...#

Joyanne McDaniel
I'm asking about how acceptable it is to send perhaps half of an article (keep the e-mail short) and include a link at the bottom to the rest of the article on my web site to drive traffic back to it? I don't know if that's frowned upon or not.
Joyanne

> Scott Stratten wrote:
> I'm not the best for RSS, since I'm not a big fan of it yet.
>
>In regards to netiquette, what are you asking? Who you can send that out to? Formatting?
>
>Scott
>
>
>> Joyanne McDaniel wrote:
>> Thanks Scott. I am open for suggestions on a simple solution for setting up an RSS feed. Also what is the netiquette on sending out a brief e-zine that drives traffic back to one's site with a "learn more" link?
>

Private Reply to Joyanne McDaniel

Jan 18, 2005 12:28 amre: re: re: re: re: "S.O.S" from the launch pad...#

lisa micklin
Hi Joyanne, et al-

Welcome to the cafe!

I'm not a fan of the "click to read more" method, except for those who are so well established that their readers are likely to click through and read the whole ezine.

The reason for this is that you are asking your readers to take an extra step. That's a lot to ask with a new publication.

So, how can you make your ezine shorter and to the point so that your readers will digest it all in one fell reading? Once you establish a subscriber base of people who can't wait to receive your next issue, then you can experiment with asking them to take the extra step.

Honestly, there's very few ezines which I subscribe to that I'm willing to do this for. In fact, I can think of one.

As far as RSS, I'm with guru Scott on this one.... offer it as a supplemental "delivery tool", but don't lean on it as your sole technology. The folks at large just haven't caught on yet, plus there's technological disagreements resulting in no standards for the technology which is a yucky thing.

hth,
lisa
~~~~~~~~~~~~~~
> Joyanne McDaniel wrote:
> I'm asking about how acceptable it is to send perhaps half of an article (keep the e-mail short) and include a link at the bottom to the rest of the article on my web site to drive traffic back to it? I don't know if that's frowned upon or not.
>Joyanne
>
>> Scott Stratten wrote:
>> I'm not the best for RSS, since I'm not a big fan of it yet.

Private Reply to lisa micklin

Jan 24, 2005 4:52 amre: re: re: re: re: re: "S.O.S" from the launch pad...#

Andy Wibbels
I'll pile on. RSS is an awesome and wonderful and useful technology - but not quite ready for prime time. Until Windows includes support for RSS and related technologies by default, consider it an extension of your newsletter - but probably not the best move for the sole delivery method.

Private Reply to Andy Wibbels

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