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Subscribers and surveysViews: 475
Feb 06, 2005 5:28 amSubscribers and surveys#

DeAnna Troupe, Video Marketing Specialist
I am trying to get some feedback from my subscribers. I was thinking about running a survey for a couple of months. How do you encourage people to reply to the survey? I'm thinking of adding some more services and I also want to see what kind of products they may be looking for. I write ebooks and I think it would be silly to invest my time in writing an ebook that my own list isn't interested in. What do you guys do when you run surveys?

Private Reply to DeAnna Troupe, Video Marketing Specialist

Feb 07, 2005 5:58 pmre: Subscribers and surveys#

Lynn Colwell
Hi,

I have a friend who just did a survey using a chance to win one of five $20 gift certificates as a draw.

She got a 75% participation rate! Unbelieveable. Who would think people would be so happy to give a few minutes of their time for this reward. Go figure.

The winners could choose from a certificate to Starbucks, Home Depot, Barnes & Noble or several others.

Warmly,

Lynn

www.bloomngrow.net

"How do you encourage people to reply to the survey?"

Private Reply to Lynn Colwell

Feb 07, 2005 8:52 pmre: Subscribers and surveys#

Kurt Schweitzer
DeAnna,

Why not go about writing your book "backwards"?

Start with the sales page. Sell the book you are about to write, exactly as if you had already written it. Include the price and everything. The only difference is down where they would purchase the book, tell them "Send no money now! Instead give us your email address, and we will reserve a copy for you, and notify you when the book is finished."

Then pitch it to your subscribers exactly the way you would if the book were already written.

Finally, watch your page statistics and "preorders". If you are happy with the response, write the book! Otherwise stop advertising and send a message to your preorder list saying that you regret that, due to poor response, you will not be finishing this book and instead will be using the time to work on another project that you hope will fare better in the marketplace.

Sound like a plan?

Kurt Schweitzer


> DeAnna Spencer wrote:
> I am trying to get some feedback from my subscribers. I was thinking about running a survey for a couple of months. How do you encourage people to reply to the survey? I'm thinking of adding some more services and I also want to see what kind of products they may be looking for. I write ebooks and I think it would be silly to invest my time in writing an ebook that my own list isn't interested in. What do you guys do when you run surveys?

Private Reply to Kurt Schweitzer

Feb 07, 2005 9:01 pmre: re: Subscribers and surveys#

DeAnna Troupe, Video Marketing Specialist
That sounds like a very good idea. Thanks for the input.

> Kurt Schweitzer wrote:
> DeAnna,
>
>Why not go about writing your book "backwards"?
>
>Start with the sales page. Sell the book you are about to write, exactly as if you had already written it. Include the price and everything. The only difference is down where they would purchase the book, tell them "Send no money now! Instead give us your email address, and we will reserve a copy for you, and notify you when the book is finished."
>
>Then pitch it to your subscribers exactly the way you would if the book were already written.
>
>Finally, watch your page statistics and "preorders". If you are happy with the response, write the book! Otherwise stop advertising and send a message to your preorder list saying that you regret that, due to poor response, you will not be finishing this book and instead will be using the time to work on another project that you hope will fare better in the marketplace.
>
>Sound like a plan?
>
>Kurt Schweitzer
>
>
>> DeAnna Spencer wrote:
>> I am trying to get some feedback from my subscribers. I was thinking about running a survey for a couple of months. How do you encourage people to reply to the survey? I'm thinking of adding some more services and I also want to see what kind of products they may be looking for. I write ebooks and I think it would be silly to invest my time in writing an ebook that my own list isn't interested in. What do you guys do when you run surveys?

Private Reply to DeAnna Troupe, Video Marketing Specialist

Feb 07, 2005 10:30 pmre: re: Subscribers and surveys#

Danish Ahmed

That's great advise, Kurt. I totally agree.

Yet, to play Devil's advocate: If I had done that, I may not have written my book (which would have been a shame).

Sometimes, when you put your heart and soul into something, you're much more likely to make it happen. Even if you don't succeed, you will enjoy the process -- that's the most important part.

Love & God Bless,
[)anish /|hmed

"What is Love?"
This Valentine's Day e-card answers just that!
http://www.ordinarywords.com/love

DECIDE - An Urban Musical With Attitude and an After-Party Without.
Every Saturday Night in Toronto!
http://www.decideshow.com


> Kurt Schweitzer wrote:
> DeAnna,
>
>Why not go about writing your book "backwards"?
>
>Start with the sales page. Sell the book you are about to write, exactly as if you had already written it. Include the price and everything. The only difference is down where they would purchase the book, tell them "Send no money now! Instead give us your email address, and we will reserve a copy for you, and notify you when the book is finished."
>
>Then pitch it to your subscribers exactly the way you would if the book were already written.
>
>Finally, watch your page statistics and "preorders". If you are happy with the response, write the book! Otherwise stop advertising and send a message to your preorder list saying that you regret that, due to poor response, you will not be finishing this book and instead will be using the time to work on another project that you hope will fare better in the marketplace.
>
>Sound like a plan?
>
>Kurt Schweitzer
>
>
>> DeAnna Spencer wrote:
>> I am trying to get some feedback from my subscribers. I was thinking about running a survey for a couple of months. How do you encourage people to reply to the survey? I'm thinking of adding some more services and I also want to see what kind of products they may be looking for. I write ebooks and I think it would be silly to invest my time in writing an ebook that my own list isn't interested in. What do you guys do when you run surveys?

Private Reply to Danish Ahmed

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