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| | The Strategic Marketing & Planning Network is not currently active and cannot accept new posts | | re: Turf Wars | Views: 494 | | Feb 08, 2005 6:44 pm | | re: Turf Wars | # | 
Ross Wirth | |
Terry,
While your example of turf wars is a good one, this is not the whole story. There is often a more subtle bias at work. A saying that captures this is "if you are a hammer, the whole world is a nail." Nothing willful to push your particular agenda, just the normal limitations imposed by the dominant paradigm. Operations researchers approach this problem using collaboration among multi-party teams. Similarly, the sales approach can be shifted from one based on relationships to one that is more consultative, which requires a clear separation between problem identification and problem solving with a specific effort to seek multiple solutions and not the one most familiar.
Ross
> Terry Brejla-The boss TM wrote:
> Turf Wars: A No-Win Situation.
>
>Imagine the heads of typical public relations, promotions and direct marketing departments or even worse, divisions of a large agency, paying a visit to one of their company’s clients.
>
>The client asks for their recommendations on how to solve a marketing problem. The head of the public relations department advises to move more money from the other areas into PR (because her compensation is directly related to the amount of billing that her department has). Not so surprisingly, for the same reason, the other department or division heads follow suit.
< snip >Private Reply to Ross Wirth | | |
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