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| The Strategic Marketing & Planning Network is not currently active and cannot accept new posts | What about the "guy side" of the equation? | Views: 520 | Feb 27, 2005 3:56 am | | What about the "guy side" of the equation? | # | Denise Michaels | | Hello Marketers:
Almost a week ago I posted on a couple Ryze networks that I was finished with my book - "Testosterone Free Marketing." It's a book about marketing for women because women have different challenges than men. Viva la difference - and it means that women need different answers than the "testosterone heavy" ways of marketing.
Within hours the verdict came in. And the verdict from the gentlemen was unanimously, "Congrats, we're proud of you. But don't forget the men. You need a chapter for men."
I realized instantly that you guys were right. And I have a few thoughts about what I should cover in that chapter. But what I'd love to know is - what would you like to know about if you picked up a book called "Testosterone Free Marketing" either from the bookstore or borrowed it from your wife, girlfriend, sister, mom, daughter, etc.?
Your thoughts and input appreciated.
All the best,
Denise Michaels Moderator, Testosterone Free Marketing Network
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