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What about the "guy side" of the equation?Views: 520
Feb 27, 2005 3:56 amWhat about the "guy side" of the equation?#

Denise Michaels
Hello Marketers:

Almost a week ago I posted on a couple Ryze networks that I was finished with my book - "Testosterone Free Marketing." It's a book about marketing for women because women have different challenges than men. Viva la difference - and it means that women need different answers than the "testosterone heavy" ways of marketing.

Within hours the verdict came in. And the verdict from the gentlemen was unanimously, "Congrats, we're proud of you. But don't forget the men. You need a chapter for men."

I realized instantly that you guys were right. And I have a few thoughts about what I should cover in that chapter. But what I'd love to know is - what would you like to know about if you picked up a book called "Testosterone Free Marketing" either from the bookstore or borrowed it from your wife, girlfriend, sister, mom, daughter, etc.?

Your thoughts and input appreciated.

All the best,

Denise Michaels
Moderator, Testosterone Free Marketing Network

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