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Internet marketing tools targetting top managementViews: 846
Jul 14, 2005 2:52 pmInternet marketing tools targetting top management#

Sandeep Prakash
Hi Everyone,

My Name is Sandeep Prakash (Sandy), I work as the Head of Business Development for a US based IT firm , with DElivery centers in India. I lead a samll team of sales guys who target companies across the globe (I am sure some of you must have encountered some sales guys guys caling long distance asking for time on your calender , well I guess one of them is us -sorrybout that). My point is I am not a big fan of this kind of cold calling and feel that the hit rates are no good and the idea that gets across is totally lost. Let me try and explain - Most companies abroad assume that Indian companies are out to get their goat ( read as loss of jobs due to outsourcing, offhsoring , call it what you like) but we dont do that, our idea of helping companies in their IT initiatives is mainly getting their inhouse staff to do their more important work and we help them in identifying the right technolgy for a problem and build a road map for execution, training their staff on these technologies and leave no jobs moving offshore nothing ( Iam sorry if this post sounds like a sales pitch but that was not the intention). Getting back to my point this meesage gets lost in cold calling. What I wanted to know was is there any interent marketing tool that is subscribed by or used by top management with whome not just me or my organization but any organization could communicate with out causing clutter and confusing the whole message. Sorry for making a long post and let me reitrate this is not a sales pitch I am sorry if it sounds like one.
Regards
Sandeep

Private Reply to Sandeep Prakash

Jul 14, 2005 8:14 pmre: Internet marketing tools targetting top management#

Garland Coulson

Hello Sandeep,

I would recommend LinkedIn as a good Internet marketing tool if your target market is management and decision makers in medium to large size companies.

LinkedIn is an free online community with over 2.6 million members.  Members post profiles about what they offer and what kinds of contacts they are open to.  Some people allow anyone to contact them, others restrict contact to referrals from people they already know.  Because of they way they are set up, LinkedIn has done an excellent job of attracting decision makers in companies and organizations world wide.

If you or anyone else would like an invitation to the LinkedIn free online community, send me a private message with your name and email address.

Garland Coulson, "The E-Business Tutor"
Download my FREE e-book, "
Promote Your Web Site for Free"
Moderator,
Internet Marketing Tools

Private Reply to Garland Coulson

Jul 14, 2005 11:18 pmre: Internet marketing tools targetting top management#

Chris Young
You may want to checkout www.pinpointselling.com they work with companies to deliver an interactive sales qualification tool to accelerate your sales process.

Private Reply to Chris Young

Jul 14, 2005 11:32 pmre: re: Internet marketing tools targetting top management#

Michelle http://www.exoticpublishing.com
What I don't like about LinkedIn is that there are no networks/MBs to ask questions of people & when I went to search for Accountants in Toronto, all I could put in was Canada & I wasn't going to message 200 Accountants from Candada just to see if they were in Toronto b/c either it doesn't allow for the city, or they just didn't put that in there.

It looked good at first glance, but it doesn't seem to be unless someone can tell me how to utilize it in a much more user friendly manner.

Thanks


Michelle

Private Reply to Michelle http://www.exoticpublishing.com

Jul 14, 2005 11:49 pmMichelle#

Bill Vick
Michelle - I'm sure their are a number of people on this group and elsewhere far more articulate than I am but I'll tell you how I look at the networks.

Ryze - great dialogs, good socializing, provocative discussions

LinkedIn - a database of over 3.2 million people. A great way to expand your network or reach decision makers that are not normally accessible.

JigSaw - the definitive online contact database. Far better than Zoominfo.

Now, keeping in mind that I'm a HeadHunter and my uses and goals might be different than yours I have made money with LinkedIn and JigSaw. I've had fun with Ryze and met some people I normally would not have met. I've stopped using Orkut, Tribe, etc.

My 2 cents...

Bill

Private Reply to Bill Vick

Jul 15, 2005 12:26 amre: Michelle#

Michelle http://www.exoticpublishing.com
Hi Bill,

Yes, I can see how it would be beneficial to have LinkedIn, but do you really contact ALL those people one by one?

I need a more defined search & I'm guessing (haven't been on there long enough) that if I was in the States, I could narrow my search down but b/c I'm in Canada I can't.

That of course doesn't sit well with me if that's the case b/c Canada is right along side of the States : ) & I tend to gravitate towards companies that are Canada friendly.

Thanks & maybe I'll check out the other ones you mentioned.


Michelle

Private Reply to Michelle http://www.exoticpublishing.com

Jul 15, 2005 4:25 pmre: LinkedIn#

Garland Coulson

Hi Michelle,

As a fellow Canadian, I understand your frustration that you can't search by province or city in Canada.  This is frustrating if you are looking for a local lawyer or dentist.  In my case, I do business globally, so when I search, I usually don't restrict it to any one country.

You mentioned that connecting with people was more difficult because there are no discussion groups, so you have to connect with people one-on-one.  This is true and it is a major difference between LinkedIn and Ryze.  However, I find ways to work with this rather than against it.  Instead of focusing on prospective buyers of my e-books and coaching, I focus on reaching people that reach larger amounts of people.  I search for "influencers" that can bring me groups of clients instead of focusing on finding individual clients.  Examples for me would include, media representatives, executive members of associations, college and university administrators, etc.

While LinkedIn doesn’t have its own discussion groups, there are two free discussion groups run out of Yahoo Groups that will help you learn how to use LinkedIn more effectively and give you an opportunity to build your network.

·         LinkedIn Power Forum:
http://groups.yahoo.com/group/MyLinkedinPowerForum/ 

·         LinkedIn Innovators:
http://groups.yahoo.com/group/LinkedInnovators/

Garland Coulson, "The E-Business Tutor"
Download my FREE e-book, "
Questions to Ask Your Web Designer"
Moderator,
Internet Marketing Tools

Private Reply to Garland Coulson

Jul 15, 2005 4:48 pmre: re: LinkedIn#

Anita Cohen-Williams
I use LinkedIn and Jigsaw to help me find contacts. Another one is ZeroDegrees.

For Canada, here are some of their specific search engines:

http://www.searchenginecolossus.com/Canada.html

http://ca.yahoo.com/

I gave up on Orkut because it seems to be mainly social, the same is true of Tribe.

Private Reply to Anita Cohen-Williams

Jul 15, 2005 5:41 pmre: re: re: LinkedIn#

Robert Montgomery
Social is the beginning of a relationship based on business. Often times if you cant be a friend then your business fails.

I do not necessarily look for the first person that walks thru our door. I look for the repeat customer that comes back each time because I showed enthusiasm in their being there in first place and always.

The customer comes first. See to their want or needs and grow a client by giving them something.

I have always gave something away to gain a new friend and client.

Be sociable and gain a friend. That friend may not be a customer but they may bring their friends in which will be a customer.

Ram_Industries
Robert Montgomery


Private Reply to Robert Montgomery

Jul 16, 2005 3:41 amre: re: LinkedIn#

Michelle http://www.exoticpublishing.com
Hi Garland,

Ahh, I didn't look at your profile, so I didn't know you are CND.

Yes, well in my biz I don't have that luxury b/c it's a niche market that deals w/ the adult industry & people tend not to be too professional or networky in that industry LOL : (, but it's something to keep in mind. : )

Thanks


Michelle

Private Reply to Michelle http://www.exoticpublishing.com

Jul 16, 2005 2:26 pmpinpointselling.com#

Priya Krishnan
Hello Chris,
Have you used pinpoint selling? What is your experience? what kind of price is attached to it? It really looks good. I am wondering if I can use it with my limited budget.

Priya

Private Reply to Priya Krishnan

Jul 19, 2005 5:36 pmre: re: LinkedIn#

R. Nelson Fernandes
Just how does one go about registering with Linked In?

I heard that it is by invitation only. hence, anyone generous enough to send an invite my way? :)


Nelson.
http://www.mindstarnetcorp.com

Private Reply to R. Nelson Fernandes

Jul 19, 2005 8:07 pmre: LinkedIn#

Garland Coulson

Hi Nelson,

I'll be happy to invite you. Just send me a private message with your email address and I will pop you an invite.

Garland Coulson, "The E-Business Tutor"
Download my FREE e-book, "
Promote Your Web Site for Free"
Moderator,
Internet Marketing Tools

Private Reply to Garland Coulson

Jul 20, 2005 5:36 pmre: re: LinkedIn#

R. Nelson Fernandes
hello garland.


Good to hear from you. I have PMed you my id.

looking forward to being Linked-In too.


rgds.


Nelson.

Private Reply to R. Nelson Fernandes

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