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| | The The CopyWriters Connection Network is not currently active and cannot accept new posts | | How to Advertise To Your Opt-in Newsletter List, For Maximum Profit | Views: 299 | | Sep 16, 2005 8:46 pm | | How to Advertise To Your Opt-in Newsletter List, For Maximum Profit | # | 
Cathy Qazalbash | | How to Advertise To Your Opt-in Newsletter List, For
Maximum Profit.
Your opt-in or business list is the most valuable asset to
your business. Your subscribers have made a positive
decision to voluntary subscribe to your free newsletter.
Subscribers to your newsletter are potential customers for
you and deserve to be treated like the VIPs they are.
Before advertising to them in the form of Solos and other
ads in your newsletter, keep a few points in mind:
1. Create trust –credibility
2. Do not over advertise
3. Do opinion Polls/surveys to find what subscribers like
4. Target your advertising
Create trust –credibility: Good content in your newsletter
will do this. Info articles and tips are the main source of
content. If possible use either freshly written articles or
write your own. Tips are always popular, small jokes and
sayings are often used to lighten up the newsletter. All
these things will help your readers enjoy their newsletter
and when you publish a good quality newsletter it will
boost your credibility and create trust with your
subscribers.
Do not over advertise: This is a common mistake with
publishers. A little advertising in the newsletter and not
too many Solos will make your readers more responsive and
less likely to unsubscribe. Too many ads in the newsletter
and sending too many Solos will cut down your subscribers
and less people will actually read your ads.
Opinion polls and surveys are useful for finding out what
your subscribers are interested in. Make these short and
simple and always respond to those who take the trouble to
fill them out. Surveys are a very valuable way of keeping
in touch with your readers and builds rapport. This means
you can advertise what they need and get a better response,
and sales.
Targeting your ads. Advertise according to your topic. For
instance if you are a marketing home business newsletter
try to keep your ads in this topic, do not advertise
gardening things. Your readers will expect to be offered
tools, products and services specifically designed to help
them in their businesses.
Keep these points in mind and you will ensure your maximum
response to your advertising and even some sales from your
readers. Your newsletter is a business tool and your
subscribers will expect some advertising. However remember
your subscribers are not just dollar bills and should never
feel you are using them. The old cliché “look after your
subscribers and they will look after you,” holds true for
your advertising as well as your newsletter.Private Reply to Cathy Qazalbash | | |
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