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Which Hat are You Wearing?Views: 1315
Oct 11, 2005 5:07 pmWhich Hat are You Wearing?#

Garland Coulson

Is your "elevator speech" nearly as long as Lord of the Rings?

When people ask for a business card, do you have to shuffle through your "deck" of business cards to decide which one to give them?

Is your email signature line like an epic poem?

If so, you might be suffering from the "entrepreneur's disease."  :)

Many of us wear multiple hats because of our business/volunteer and social involvements.   It all starts innocently enough.  You work for a company or launch your own business.  So now you have a business card and an identity to represent yourself to others.  But then you see another possible part time opportunity, business or product line or perhaps even an MLM.  So you add this one as well.  Then you volunteer at a worthy organization.  Then you find another opportunity...and so on.

How do I know about the "entrepreneur's disease?"  I am a long time sufferer.  E-Business Tutor is actually an evolution of an earlier company I launched called Common Sense Solutions.  What did Common Sense Solutions do?  Almost everything for anybody!  My extensive list of services included training in marketing, time management, computer software, event planning, public relations, sales, project management, etc. as well as web site design, marketing consulting and writing business plans.

So when I had to introduce myself at a business mixer in 30 seconds or less, I needed to talk like an auctioneer.

Then one day, with the help of other wise people, I finally realized that adding more services doesn't mean more money.  It just means I have more product lines to market and more audiences to reach in the same time and marketing budget I had established. 

Any one of these services was probably enough to make a living, but because I was fearful of missing income opportunities, I really felt I needed them all.  So I wasn't taking a single solid product line to a well targeted audience on a regular basis.  Instead I hundreds of little things started but not fully working.  It would be like planting a whole bunch of seeds and never having time to come back to water them, care for them until maturity and reap the harvest.  The seeds wither and die without attention.

Success started for me when I let go of everything else and focused on being "The E-Business Tutor," helping small and home business owners learn how to market on the Internet.

So how can you do this for yourself?  Here are some key points to follow:

1.  Stop acquiring new hats - stop taking on anything new.  Remember that if you say "yes" to something, you have to say "no" to something else.  If you are already overloaded you have to stop adding more opportunities and volunteering.

2.  Find the right hat and wear it!  I'm sorry, but I don't think I want to take my broken arm to Bob's Surgery, Auto Body, Tattoo, and Hardware Emporium.  Choose the right opportunity and focus on that.

3.  Learn to "work less - make more."  Over time, you need to learn to stop trading your time for money and learn how to develop products/services to sell that don't tie up your time after you sell them.

4.  Set up systems to reach the right audience with the right message about the right products on a regular basis.  You can easily do this for a single product line and single audience but it is nearly impossible when you are chasing everyone with everything.

Garland Coulson, "The E-Business Tutor"
Market while you surf!
FREE Traffic and Research Toolbar for FireFox and Internet Explorer
Moderator, Internet Marketing Tools

Private Reply to Garland Coulson

Oct 11, 2005 5:38 pmre: Which Hat are You Wearing?#

Debbie Fortier-Success Leaves Clues
Hi Garland..

That is excellent information you posted for all to read and use.

You are indeed correct when it comes to "30 seconds of less.." definitely needed in the sorting process of those interested and not interested.

We use our close with the un-interested somewhat like this,
"Please excuse me, I have to run and help someone retire today, here is my number." Or

"please excuse me, I need to run and help someone make $1,400 today, here is my number."

or (benefits prospect) "Please excuse me, I need to help some children get a dental exam today for $12."

Teach! Encourage! Achieve! Mentor! ~TEAM~

To Your Success...


Private Reply to Debbie Fortier-Success Leaves Clues

Oct 12, 2005 6:14 amre: Which Hat are You Wearing?#

Alan Rabinowitz

Well spoken and an interesting outlook!

Cudos! (<--thats good according to my kids)

Search Engine Optimization

Private Reply to Alan Rabinowitz

Oct 12, 2005 10:41 amre: Which Hat are You Wearing?#

Denise O'Berry
Garland --

Excellent post. Excellent points. That should be printed and taped to every entrepreneur's wall. Make sure you turn it into an article if you haven't already.

Too many hats is a very common problem of many small businesses. They're afraid to focus too much because they think it will make them look too small. In fact, the opposite is true. Focusing actually helps them see better, work better and find the right target market.

Best regards,

Denise O'Berry
Small Business Expert

Want to squeeze more cash out of your website?
Visit http://www.gotsmallbusiness.com

Private Reply to Denise O'Berry

Oct 12, 2005 4:04 pmre: Which Hat are You Wearing?#

Garland Coulson

Thanks Debbie, Alan, and Denise for your lovely feedback.

I tell my clients one of the reasons I know how to coach on this stuff is because I made so many mistakes that I HAD to learn!  :)  And since I made all the mistakes for them, they don't have to.

Funny how clear this is to me now, but at the time I was so fearful about losing money by excluding a target audience.  I was overwhelmed by all the work necessary to provide all those products and services and to try to reach all those audiences.  Now it is so much easier - and a LOT more profitable.

I think people in MLMs are very susceptible to this as well.  They are bombarded with hype that tells them they will become rich with little or no work.  When the MLM doesn't deliver right away, they join more opportunities and eventually they are trying to promote 4 or 5 opportunities instead of one that might work.

I'm really noticing that with the free ads in my Free Traffic Bar.  Since people are allowed up to 5 toolbar ads, some of them have almost 5 different opportunities they advertise rather than 5 products in a product line for the same audience.

Garland Coulson, "The E-Business Tutor"
Market while you surf!
FREE Traffic and Research Toolbar for FireFox and Internet Explorer
Moderator, Internet Marketing Tools

Private Reply to Garland Coulson

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