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| | The Un-Marketing Network is not currently active and cannot accept new posts | | ezines? | Views: 1028 | | Oct 20, 2005 1:22 am | | ezines? | # |
mssl | | Is anyone using safelist or newsletters to market. I just started running a safelist and have almost 200 memebers in a short time, and i was considering starting an ezine to offer adverising to of course offset the cost of the safe list but also to promote my opportunity any thoughts?
MarkPrivate Reply to mssl | | Oct 20, 2005 3:36 am | | re: ezines? | # | 
Jennifer Herold | | Mark,
I used to run a safelist. I had to get rid of it because the script was outdated, the server costs were too high and quite frankly, noone was really using it. I had over 30,000 members. Credit-based safelist scripts are much better and have a higher member usage.
Anyway, your ezine idea would far better serve you and your members. Be sure though you offer original, informative, interesting articles. Please do not fill it with the same crap I see on 50 other ezines. Target your market, figure out what demographic you want to reach, decide on the "theme" of your ezine and by all means stick with it. Try to be creative and offer something totally different. Use your safelist database of members and mail them the opportunity to sign up for your ezine. (give them a few extra credits on the safelist if it's credit based, or give them a free pro account for first 50 to sign up, etc) Offer a free gift such as a product that targets your market. Should do well for you.
Let me know if I can help.
Jennifer Herold
TDHCentral.comPrivate Reply to Jennifer Herold | | Oct 20, 2005 3:42 am | | re: ezines? | # | 
Scott Stratten | | Hey there!
If you're wanting to create an ezine to create ad revenue you're gonna be in for a huge letdown.
Even the biggest have trouble finding advertisers. Use the ezine to position yourself as an authority and you'll make 10X the revenue through your own products or affiliate products then you'd ever make with other peoples ads.
Hey, it's the Un-Marketing way ;-)
ScottPrivate Reply to Scott Stratten | | Oct 20, 2005 4:00 am | | re: re: ezines? | # |
Jennifer Herold | | Yep, I have to agree with Scott. I wouldn't use it to just sell advertising. Use it more for your benefit, such as name recognition, product launches, building trust with your subscribers, etc.
Owning an ezine is a great way to do these things, but it's gotta be different and better than the others out there or yours will just be another drop in the bucket.
My 2 cents..
Jennifer Herold
TDHCentral.com Private Reply to Jennifer Herold | | Oct 20, 2005 5:05 am | | e-zine revenue | # | 
Paul Strauss | | The revenue objective of an ezine should be product and or service sales, not advertising revenue. Someone mentioned building credibility and/or branding-- that, too.
Let's say you have a weekly ezine-- that's 52; and say you've got 100 advertisers paying $10 a week. That's $52,000 a year gross-- that's before any operational expenses, and taxes.
If that excites you, go for it. Not enough to worry about if you ask me.
I have several ezines. They're each used as a list-builder, and as a way to target a niche for sales. In other words, I'm essentially my own advertiser. I'm an affiliate marketer, so what I'm selling isn't my own product, but someone else's.
By writing and soliciting articles on relevant topics, I'm able to move information products via the ezines. I have one particular product that pays a $250 commission and another that pays around $37, and still another that pays just $10. I sell a min of one of these products a day.
Do the math, and you see why I don't spend too much time screwing around chasing advertisers. I'm making $300 a day from this operation alone. Two other ezines ad a few bucks here and there, and they are growing.
The most important thing is that my list is growing. The value of an ezine is the ability to use it to build highly targeted lists. I have four versions of the same ezine, and several different list in my e-mail marketing auto-responder service, for example.Private Reply to Paul Strauss | | Oct 21, 2005 12:56 am | | re: e-zine revenue | # |
mssl | | Hello everyone and thanks for the input , I was planning to target market w/ the ezine. The ad revenue was just to offset the cost of the list, I was even considering giving some ads away. The main goal ofcourse is to get my product's in front of more people. I am realitvly new at this type of marketing and have had some success but not nearly what I am looking for.
Any more suggestions would be appreciated!!
Thanks again
MarkPrivate Reply to mssl | | Oct 21, 2005 1:29 pm | | re: e-zine revenue | # | 
lisa micklin | | >...I was planning to target market w/ the ezine. The ad revenue was just to offset the cost of the list...
This brings up a few questions for me:
1) Are you looking at publishing an ezine (a content based opt-in newsletter designed to build relationships with your subscribers) or, an email marketing campaign (promotional email(s) to anonymous folks who you may or may not have had any prior contact with and who you may or may not continue to stay in touch with)?
I'm not suggesting that email marketing campaigns cannot be run in an ezine format, I just want to point out some of the general differences between the two types of bulk mailings.
2) Where did your list come from? Is this a purchased list?
3) If purchased do you know how the addresses were collected and if the subscribers were advised that they would be receiving emails from you?
Purchased lists, from what I've seen, unless highly targeted tend to cost more than they return. Opt-in ezine subscriptions can cost nothing to create, and tend to have a greater return if you publish an ezine of quality and substance.
Just some thoughts to ponder....
lisa
~~~~~~~~~~~~~
How to Start Your Ezine:
http://StartYourEzine.com
Ezine Hosting in a Spam-Free Environment:
http://EZezine.com
~~~~~~~~~~~~~Private Reply to lisa micklin | | Oct 21, 2005 9:39 pm | | re: re: e-zine revenue | # |
mssl | | The list is from my subscriber base of my safelist They of course would be notified of the ezine/newsletter before I publish it. And ofcourse there is an opt out link
MarkPrivate Reply to mssl | | Oct 25, 2005 9:34 pm | | re: ezines? | # | 
Garland Coulson | | I agree with Scott.
I have 1,000s of people in my subscriber list. I don't sell advertising in my newsletter but my revenue comes from product review and recommendations that include my affiliate link.
Some of this revenue is also residual where I receive money every month from a service that sells once. Works better than advertising because I only include links that are of interest to my target audience.
Garland Coulson, "The E-Business Tutor"
Market while you surf!
FREE Traffic and Research Toolbar for FireFox and Internet Explorer
http://www.freetrafficbar.com
Moderator, Internet Marketing Tools
http://imtools-network.ryze.com.Private Reply to Garland Coulson | | Oct 26, 2005 2:07 am | | Opt-In Only... | # |
Paul Strauss | | I find opt out campaigns offensive. We use double opt-in subscriber system. It's vastly more effective. Our list is smaller-- under 2,500; but we have a 30% + open rate and a 6%+ clickthrough rate. Private Reply to Paul Strauss | | Oct 26, 2005 5:47 pm | | re: Opt-In Only... | # | 
Linda Bohrnerud | | I have to agree. If a newsletter is going to look professional, then it has to be double opt-in. Private Reply to Linda Bohrnerud | | |
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