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| | The The CopyWriters Connection Network is not currently active and cannot accept new posts | | How To Write Web Content That Sells | Views: 294 | | Nov 02, 2005 7:48 pm | | How To Write Web Content That Sells | # | 
Cathy Qazalbash | | Hi Everyone,
It is a little quite here. I hope it is a sign that business is picking up for you! Here are a little something to keep you thinking.
How To Write Web Content That Sells
Your website content is a powerful sales tool and is used
to presell to your potential customer. It is critical that
you put the right content in your website to achieve this
end. In order to make web copy that sells, it is important
to know exactly what your visitors will want from your
site.
Even before you build a business site you will need to be
aware of one important thing. Everything on your website
must be geared for selling/preselling. Your site must be
fully focused on your main objective to sell your
product/service to your visitor. You will be tailoring your
website to your potential visitor and fulfilling their
wants and needs.
Analyzing your visitors is a must when you plan to start a
business website. Familiarize yourself with your market and
understand what they will enjoy and encourage them to stay
at you site. The longer they stay the more interested they
will be in what you have to offer.
What sort of content will your visitors enjoy? Popular ones
include:
· Articles and tips about your product/service and related
fields. Always include informative articles about your
product/service. The primary reason that visitors come to
your website will be to get motr information o your
product/service. Today’s savvy shopper wants to be fully
informed about anything they are going to buy. Few people
just buy something without checking all information about
it.
· Articles about “hot” topics. What subjects are “hot “ in
your field? You can make use of the business forums and
check the threads to see what is being discussed, and form
articles and tips around this.
· What is in the news? New trends in your field are always
interesting to visitors. This shows your expertise and
interest in your topic. It will boost your credibility and
build trust in your potential customers.
· Related stories about your product /services. Short
anecdotes that visitors can relate to and learn from are a
nice touch. Do not overdo these and keep them on topic.
· Product reviews are great ways to presell to visitors. Do
not make these gushing sales pitches. Make them real and
honest. (You really need to use the product before you
write one of these.) Done right these are strong presellers
and will create curiosity in the visitor to check out your
product.
· Resources and tricks of the trade. Insider secrets always
fascinate potential buyers. They feel they are learning
something that others may not know that will put them ahead
of the game.
All these different forms of content will help to make your
visitor in a “buying mood.” Give your visitors a little
extra and make them happy and you will increase your sales.
Web content is meant to entice, intrigue and persuade your
visitors to buy your products and use your services. Good
subject matter will do all this and more. When you take
time to ensure you have this you will sell more and grow
your business.
Cathy Q
Freelance writer/copywriter
http://advertise-your-business.com
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