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How to assess if your Internet marketing is workingViews: 649
Nov 02, 2005 11:34 pmHow to assess if your Internet marketing is working#

Garland Coulson
I'm setting up a spreadsheet to help my clients track key components of their Internet marketing programs so they can see their progress at a glance. Eventually I will turn this into software.

I would appreciate any feedback on what things you would like to see included in a tracking system.

Here is some of what I have so far:

Unique Visitors
Total Subscribers
Leads
Sales
Incoming Links
Ranking in Google
Keyword 1
Keyword 2
Keyword 3
Keyword 4
Keyword 5
# of Pages Indexed
Specific Campaign Results

What else should I add?

I'll make this spreadsheet available to members here at no charge.

Garland Coulson, "The E-Business Tutor"
Market while you surf!
FREE Traffic and Research Toolbar for FireFox and Internet Explorer
http://www.freetrafficbar.com
Moderator, Internet Marketing Tools

Private Reply to Garland Coulson

Nov 03, 2005 12:27 amre: How to assess if your Internet marketing is working#

Russ Howard

Rank in yahoo, Rank in MSN, others. Type of marketing used (per landing page).

Russ Howard
Eagle Computer Technologies - Fort Worth, Texas
"Helping technology make sense to everyone"
russ.howard@eaglecomputertechnologies.com

Co-Leader - Ryze Home Page Helpers Network

Private Reply to Russ Howard

Nov 03, 2005 1:51 amre: How to assess if your Internet marketing is working#

Andrew Barnes
For TrafficX users, how about impressions/unique impressions and clicks. A couple of Xchanges provide this info.
I also monitor referring pages.

Regards

AndyE
http://www.BritishWebMarketing.co.uk
Best from Britain. Best to Britain.

Private Reply to Andrew Barnes

Nov 03, 2005 4:40 amre: How to assess if your Internet marketing is working#

Kurt Schweitzer
Garland,

You might want to include some Lifetime Value statistics, to emphasize the value of repeat business with existing customers. Refer to the article I wrote at http://kurtschweitzer.com/archives/2005/04/what_is_a_custo.html for more details and a Lifetime Value spreadsheet you can download.

Kurt Schweitzer
Sound and Loving Care (http://soundandlovingcare.com) - Helping you care for someone whose memory and thinking ability are deteriorating.

Private Reply to Kurt Schweitzer

Nov 03, 2005 3:34 pmre: How to assess if your Internet marketing is working#

Garland Coulson
Hi Russ,

Good point. I have a tool to determine this in Google, so it was easy to track this, but perhaps I can find a tool that will do the same for Yahoo and MSN.

Garland Coulson, "The E-Business Tutor"
Market while you surf!
FREE Traffic and Research Toolbar for FireFox and Internet Explorer
http://www.freetrafficbar.com
Moderator, Internet Marketing Tools

Private Reply to Garland Coulson

Nov 03, 2005 9:00 pmre: How to assess if your Internet marketing is working#

Garland Coulson
Hi Andy,

I do have a section I am setting up for each campaign that would let them track the impressions, clickthroughs, and sales for each campaign, including traffic exchanges like the Free Traffic Bar and TrafficX.

Garland Coulson, "The E-Business Tutor"
Market while you surf!
FREE Traffic and Research Toolbar for FireFox and Internet Explorer
http://www.freetrafficbar.com
Moderator, Internet Marketing Tools

Private Reply to Garland Coulson

Nov 04, 2005 4:28 pmre: How to assess if your Internet marketing is working#

Garland Coulson
Good point, Kurt.

Most of my clients come back again and again for additional coaching, e-books and software. So if we just take into account the initial sale from an advertising campaign, we are missing the real long term value.

I will definitely add an estimated lifetime value to the system.

Garland Coulson, "The E-Business Tutor"
Market while you surf!
FREE Traffic and Research Toolbar for FireFox and Internet Explorer
http://www.freetrafficbar.com
Moderator, Internet Marketing Tools

Private Reply to Garland Coulson

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