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How to write a good copyViews: 795
Nov 09, 2005 6:43 pmHow to write a good copy#


Private Reply to Amit Mehra (AMP ANGLES FILMS)

Nov 10, 2005 4:36 pmre: How to write a good copy#

Sanooj Y K

What exactly do you require? And when you ask such a question,it is kind of vast.

Copywriting in today's world covers a plethora of domains and they all require specific styles along with creativity.

Glad to help if you can post more information.



Private Reply to Sanooj Y K

Nov 11, 2005 11:13 amre: How to write a good copy#

Antara Banerjee
I fully agree with Sanooj.

Ad copy depends on various things,the product, the TG, the occasion etc.

If you be more explicit then may be I can help out.

Take care


Private Reply to Antara Banerjee

Nov 15, 2005 12:11 pmre: re: How to write a good copy#

whtevr the copy, apart from wht sanooj/antara said... any copy is as good as the creative brief. (now thts missing here).
so me thinks, u just want the route to a good copy!
a good caption, arresting pic(sound/visual), interesting story, personal touch (connecting/addressing the viewer/listener) crisp n to-the-point, without major gyaan... n the basic format principles!
thts that... a good copy:)

Private Reply to TheKreativeCompany

Nov 15, 2005 2:55 pmre: re: How to write a good copy#

Steven Boaze

Without knowing specifics, writing copy for
any situation can be a daunting task.

Copy is what sells. Forget about being too long.
Details and a mental picture are all important to
the prospect who is interested.

Never worry about writing for the prospect who
isn't interested. Write only for the ones who are!

Remember that you can never get a person who has
absolutely dead zero interest in you or your
products or services to pay attention to anything
you have to say.

If you write a one word sales letter to such a
person, they will not even read your short
letter. Uninterested people are uniquely
uninterested. Uninterested people will not
respond to you for any reason under any

However, interested people want to know
everything they can about whatever it is you
offer. Interested people can't get enough
information or knowledge about whatever it is
they're interested in.

Interested people want details, specifics,
reasons, explanations, demonstrations, proof,
etc. In other words, they have to be told

And, usually that takes somewhat longer then a
paragraph or two. It could take many, many pages
or minutes.

Don't be boring, and keep explaining until you
have nothing left to say when selling in any
medium! Remember, it should be as long as it has
to be. No longer and no shorter!


Private Reply to Steven Boaze

Nov 15, 2005 6:48 pmre: How to write a good copy#

Simon Payn
One way to learn to write good copy is by...copying what other people have written.

When I first started learning, I sat down and copied...by hand... examples of the best sales letters that I could find.

Copy them out several times...until your hand hurts.

It seems crazy, but if you do it enough, a kind of magic happens.

The use of words, phrases...even entire selling techniques get transferred into your head.

And then the next time you start writing your own copy, some of these words and techniques start spilling out.

Don't believe me? Just try it. But you've got to keep working at it. Just one letter won't be enough.

Here's one to start with. It's written by one of my mentors, Harlan Kilstein. You might find the content of the letter interesting too. See: http://www.sixfigurecopy.com/?simon


Private Reply to Simon Payn

Nov 16, 2005 7:08 amre: How to write a good copy#


You can write a good copy only when u actually fall in love with the product. It is very important to get under the skin of a consumer n feel it the way s/he would, for tht product. And, 'that' is easier said than done:)

Try the product (if u can), keep it with u all the time. In the bed, on the basin, in the loo. And once u're convinced u love it, u're bound to write about it from the heart.

One more important thing would be to constantly raise questions. Ask the client - Why would his product sell better? If u're convinced, try building the product's 'point of difference' around it.

And that's the secret of writing a good copy. I bet u already knew it;)


Private Reply to Dushyant

Nov 17, 2005 5:56 amre: How to write a good copy#

Ravi Ullal
I agree fully with ali / sanooj , unless you dont have the subject under your microscope , the right picture may not emerge. Do some more fact finding , get the brief an dthen sit with a paper and pencil in a corner and get into the brief . There will be some nudges. wake up and let the pencil roll.

Private Reply to Ravi Ullal

Nov 18, 2005 9:13 amre: How to write a good copy#

Tejas Datta
I've learnt this the hard way!

1. Never try too hard to write a GOOD copy. You may end up doing otherwise.

2. Ironcially, the only thing that makes copywriting difficult is "simplicity".

You know, "It is very simple to be difficult but it is very difficult to be simple." (I don't remember names too well, so you gotta find out who said this yourself.)

And please, please, please...
3. Do not follow the rules of grammar, if it restricts your idea! Grammar is not religion, you know!

For copy, I believe, is written for the everyday man, who doen't give a rat's ass about grammar (that is if he is interested in the product - courtesy steven)

I've got very little experience in the industry. So you don't have to follow ants really, you already have giants speaking to you on this topic.

Take it easy!

Private Reply to Tejas Datta

Nov 18, 2005 11:11 pmre: re: How to write a good copy#

Sanooj Y K
Well Tejas,

There no ants and giants! Most giants are ants who came with that really unique copy that made them stand apart.

So walk tall and head held high in pride.

Private Reply to Sanooj Y K

Nov 28, 2005 7:15 amCopywriting secrets, revealed#

In my humble opinion, copywriting basics are the same whatever be the client.

Few pointers on writing effective copy:
1. Write in a language the target understands - they should not need to consult the dictionary. It helps if you know more and more about your target audience.

2. Establish and follow the brand's distinct tone of voice.

3. Find out in advance where the copy fits into the overall sales plan and expand or shorten it accordingly - if you want people to visit a car showroom, your copy doesn't have to do the work of a salesperson.

4. Make the copy work powerfully with the visual by adding to it rather than repeating what the visual shows. A good example is a visual of a car mechanic lying under a psychotherapist's sofa. The copy says: Do we drive our mechanics too hard?"

5. Try to evoke visual images with your copy for added effect. "Juicy kebabs" reads better than "great kebabs".

6. Calling out the prospects gets their attention. You can wave at your target in the headline for maximum effect. Eg: "What every HR Manager should know about hiring"

7. Put the benefit of your offering up front. One of the best examples of this is the title of Dale Carnegie's bestseller: "How to win friends and influence people."

Hope this helps....

Private Reply to farrukh_copywriter(at)yahoo.com

Nov 30, 2005 5:00 pmre: Copywriting secrets, revealed#

Cathy Qazalbash
Hi to you all

This thread just seems to have taken off with one word!
Copywriting is an art and stems from the love of writing and selling instincts. Yes you can learn from the masters but ultimately it comes from within.

Cathy Q

Private Reply to Cathy Qazalbash

Dec 06, 2005 5:46 pmre: re: Copywriting secrets, revealed#

I think I have answered my own question. sometimes just one word can do the needful if directed at the right TG. Thanks a million for all your responses. Much needed and helpful.

Private Reply to Amit Mehra (AMP ANGLES FILMS)

Feb 27, 2006 7:23 amre: How to write a good copy#

Sreejith Nair
Just gimme some,i'll give you some and u can bet it'll be awesome.

Private Reply to Sreejith Nair

Mar 01, 2006 6:37 amre: How to write a good copy#

Sreejith Nair
Try selling me yourself, in words. You'll get the answer.

Private Reply to Sreejith Nair

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