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| | The The CopyWriters Connection Network is not currently active and cannot accept new posts | | Promising the Same Old Stuff | Views: 335 | | Nov 11, 2005 7:53 pm | | Promising the Same Old Stuff | # | 
Steven Boaze | |
I have just finished looking through another
stack of personal brochures and sales letters
filled with words that have been promised so many
times, by so many business people, that they no
longer have any meaning.
Words like....
Quality, Trust, Integrity, Excellence, Superior
Service, We Care, Results, Experience,
Leadership, Dedication, Personal Service, Full
Service, Customer Satisfaction, Top Producer,
First Class.
Don't fall into this trap either!
I'm sure that you provide all of these things to
your customers. But the simple truth is, these
words are so overused that most clients don't
even read them, because they sound like
cliches... "So, what's new?"
You have to have some NEW news, if you want
people to really pay attention!
You must start thinking about offering things
that people really do want and get them to
respond to you, in big numbers, in greater
numbers than you ever could have imagined before.
See, if everyone in your industry promises all
these boring slogans, why would your promising
them make anyone notice? The real secret is not
to HAVE services and ideas and assistance that
are truly outstanding.
No, the real secret is to be able to COMMUNICATE
your OUTSTANDING SERVICES OR PRODUCTS in ways
that REAL PEOPLE CAN RELATE TO AND RESPOND TO!
"If a tree falls in the forest, and no one is
there to hear it...does it make a sound?" You've
all heard that before.
Remember, you have to communicate your message to
people who are interested, and in a way they can
relate to! Just talking to your prospective
clients in an interesting way will set you apart.
Steven BoazePrivate Reply to Steven Boaze | | Nov 12, 2005 1:45 pm | | re: Promising the Same Old Stuff | # | 
Sanooj Y K | | Hi Steve,
Quite right. Lots of terminologies have turned out to be cliche these days and to differentiate one company from another, apart from using novel words and ideas, I feel an honest representation of the company and its personality in content is the best approach.
I have come across companies where they have a traditional and very formal environment and personality, but, while it comes to protraying themselves, they would like to be shown as a very casual and fun organisation.
Its like putting urself up on a dating site, if u;re not what you describe urself on the site, u can forget seeing that girl or guy ever again.
Sanooj Kutty
Private Reply to Sanooj Y K | | Nov 12, 2005 2:33 pm | | re: Promising the Same Old Stuff | # | 
Simon Payn | | Yup, quite right Steve.
They're all listening to WIIFM (What's In It for Me).
Simon
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Go to: http://www.sixfigurecopy.com/?simonPrivate Reply to Simon Payn | | |
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