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| | The The CopyWriters Connection Network is not currently active and cannot accept new posts | | Radio Talk Shows | Views: 243 | | Nov 16, 2005 7:09 pm | | Radio Talk Shows | # | 
Steven Boaze | |
How would you like to be on a radio talk show,
being asked all kinds of questions to let the
listeners know how smart you are? How would you
like it if you didn't have to pay for it?
Does this sound interesting? You bet it does.
I am not, by the way, talking about the idea of
paying for your own radio show, disguised as a
talk show. There are some business professionals
who have made a fortune doing this, particularly
in South Florida. They had the good fortune or
wisdom to get airtime on some stations to talk
endlessly about their company and
products/services.
I am not knocking these wise marketers in any
way. They have made more money than many of us
will ever see. But, they do have enormous
overhead attached to these shows. If you want to
pursue this avenue, you will have to contact
local stations in your area to see if they have
space to sell.
What would help a lot, both for getting your own
show and for other marketing benefits, is to be
an invited guest on someone else's show. This
will increase your practicing being on the air,
and having demos to play for other purposes. The
really neat thing is that you can do these shows
from your living room, controlling the whole
interview to your benefit. Here's how it works:
You send out a publicity post card to a station
that has a talk show or shows. The post card will
contain enough information to quickly tell the
producer or host what you know, and why your
knowledge will be beneficial to their listeners.
(Unique Selling Proposition!) Very similar, if
not identical to a press release.
Most people send out these thick "press kits"
that every producer has sitting around and can't
stand to wade through. The postcard will be a
favor to the producer. When they contact you
about your postcard, you should be able to book
yourself on the show. And, you can then send them
a list of suggested questions, to "make their job
a little easier." What benefits will you receive
from being on these shows?
a) If the show is in your local market, you will
hopefully get some customers directly from the
show. Don't count on it, but it does happen every
now and then.
b) You will have to let every professional in
town know you will be on; it adds immeasurable
prestige, knowing that you were "invited" to be
on the show. (They will be impressed.)
c) Try to get the press to listen, so you will be
able to follow up with them as a source or
subject of articles.
d) If you get booked in towns outside your
immediate area, in addition to the
above-mentioned points, you can use tapes of the
show for all kinds of things. You can make copies
available to customers, prospects, reporters,
professionals, etc. You can cite the bookings in
your promotional materials, and all sorts of
great other ways.
e) Get your 800# FREE report line advertised and
your web site address.
This FREE marketing technique is almost
completely ignored by the entire industry. One
talk show host alone needs 135 guests a month!
Please help a poor broadcaster out! Getting known
as a "nationally known" expert in your field can
do nothing but help, especially if it's for free!
See, you can try different pitches on these
shows, to see what gets the phone to light up, or
to see what gets people to call your 800#, or get
emails, you've had the producer agree to let on
the air. By the way, make sure they agree to do
this, or don't go on the show, unless you have
other benefits you'll receive, or if you just
want the practice.
But you should start out with them knowing you
offer FREE information, and that it's in their
best interest to let you get it out during the
show, so they won't get flooded with calls from
listeners wanting to know more! Don't ignore this
approach to testing and marketing. Talk radio is
BIG! They need interesting guests.
Why not do these shows, from home over the phone,
and get FREE advertising and testing?
Steven BoazePrivate Reply to Steven Boaze | | |
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