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Cost for acquiring a leadViews: 775
Nov 18, 2005 8:08 amCost for acquiring a lead#

M Sandeep
Hi everybody,
Just joined this network today. Seems to have quite a few interesting nuggets of information. Would anybody know what would be the cost of acquiring a lead for an insurance company. Based on offline methods and online which would included display ads and Google Search Engine advertising. If the figures are India specific that would be like a 7 course dinner when all I expected was a sandwich. ;-)

Cheers
Sandeep

Private Reply to M Sandeep

Nov 18, 2005 5:22 pmre: Cost for acquiring a lead#

Garland Coulson
Hello Sandeep,

It is hard to get industry specific numbers unless you are actually running test campaigns.

My own cost per lead runs from free to just under $2 per lead. $2 is the maximum target I chose.

It is almost easier to run some campaigns and find out your cost per lead than to find useful data you can count on. Even if you find some results from somewhere else, they may not apply to your markets or geographic location.

If you are planning a Google Adwords campaign, I recommend The Definitive Guide to Google Adwords by Perry Marshall.

This is a very well written, step by step ebook that shows you how to advertise effectively through Google, while saving 100s or 100s of dollars. This is an e-book I refer to every week and it has paid for it's $47 cost many times over.

You can find out more and sign up for Perry's free "5 Days to Success with Google Adwords" email course at:
http://perrymarshall.com/cmd.php?af=197634.

I would recommend you run 5 or 6 types test campaigns to start, including:

1. Free Traffic Bar (free campaign) - http://www.freetrafficbar.com

2. Google Adwords

3. Banner or text ads on a web site that reaches your target audience.

4. Banner or text ads on an e-newsletter that reaches your target audience.

5. A second tier pay per click search engine.

6. Google Adwords advertising on specific sites.

It is critical that you track your campaigns. I recommend you use tracking tools like:

1ShoppingCart - http://www.marketerschoice.com/app/?pr=6&id=25239

Or

ClickTracks - http://www.clicktracks.com/entrypoint.php?a=34367

ClickTracks is interesting because it gives you a visual look about what is happening with every link and purchase on your site.

I also offer coaching on this, so let me know if you want personalized help.

Garland Coulson, "The E-Business Tutor" - Moderator, IMTools
Free Traffic For Your Web Site Everyday
http://www.freetrafficbar.com
Internet Marketing Mentor
http://www.ebusinesstutor.com

Private Reply to Garland Coulson

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