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| | The The CopyWriters Connection Network is not currently active and cannot accept new posts | | Visualizing The Ground Rules | Views: 288 | | Nov 22, 2005 11:51 pm | | Visualizing The Ground Rules | # | 
Steven Boaze | |
A lot of businesses today fail because of various
reasons. There are steps to building a successful
business, while this step is actually so
important, that if you don't get this one right,
none of the others will matter. I am a firm
believer in building a foundation for your
business, that is solid, unbreakable, and will be
able to stand against the test of time.
Let me explain what I mean.
Whether you already have a business of some kind,
are in sales, or if you are working for someone
else, you must be reading this for a reason. And,
I'm sure that reason has something to do with
your desire to change your life for the better.
Which is what I want you to do as well.
But just wanting to change your life, isn't
enough. It's too vague of a concept. Yes, having
the passion is crucial. Having that burning
desire to make your life better is the
cornerstone of success. No one can dispute that.
But, desire and passion alone are just not
enough. While they act like the fuel to move you
ahead, they will not be able to do anything by
themselves.
These emotions need to be guided by very
specific, very defined rules, goals and
objectives. And when I say specific, I mean
specific. Let me give you an example of what I
mean. Let's say you have a burning desire to go
on vacation. You're burned out, tired, and need
to getaway. You can't imagine anything better
than a change of scenery to make you feel better
and to recharge your batteries.
So, you sit and think about this vacation. You
talk about this vacation. Great. Now there's only
a few teeny, tiny little problems. What problems,
you may ask? Well, how about things like: Where
are you going? When are you going? Who are you
going with? How will you get there? And so on.
I'm sure you would agree these little details are
very important. See, wishing to go on a vacation,
is not the same as planning a vacation.
Now, just about everyone I've ever met, will
think about a vacation in much more concrete
terms than just thinking about wanting to go.
When you decide you want to go, you start
picturing things in your mind's eye. You see the
white sand beaches, with the crystal clear
Caribbean water gently lapping up to the shore.
You see the palm trees hugging the shore line.
You see the little umbrellas over the tables next
to the pool. You see the waiter bringing you your
drink in the tall glass with the multicolored
drink inside. You see the room with the balcony
overlooking the sun rising over the glass-like
ocean. You see....Everything!
Yes, when you want to go on a vacation, you see
it all very clearly. Now, this visualization is
common for most things in life that we want to do
badly. Whether it’s a vacation, or a new car, or
whatever; we see it in our mind's eye.
But, this same sort of very specific picturing of
our wants and appetites, often escapes us when it
comes to the big picture of our life. Most of us
do not devote the same energy and enthusiasm to
seeing our future as clearly as the hands in
front of our faces.
Why is this? Well, I'm no psychologist, but I
think I have a simple answer. Picturing the true
desires of our life is overwhelming. And,
anything that is so big, and so important, can
easily get lost in the day to day shuffle of our
lives.
Let's face it. Changing our lives is scary.
Picturing a vacation or a new car, or your kid's
team winning the football game, are smaller,
easier to imagine goals. Picturing them does not
threaten us. But, changing the fabric of your
entire life, now that's a threat!
See, the stuff I'm helping you learn how to do,
may in fact change everything your life is about.
Following my system of business can cause you to
do things like:
¤ See your business thriving with more customers.
¤ Having your customers coming to you for advice on
what to buy from you, rather than you chasing
them to do business with you.
¤ Making large deposits into your bank account,
rather than worrying how you're going to pay the
bills this month.
¤ Relaxing and having some vacation time and time
for your family.
¤ Maybe you can even attend some of your kids
outside activities.
¤ Be forced to learn about how to invest your
profits, reduce large tax liabilities, etc.
¤ Face the negative feedback you'll be sure to get
from friends and relatives telling you that you
should not be doing this.
¤ Deciding everything in your life for yourself.
¤ What you wear, where you go, who you do business
with, etc.
In other words, be the total master of your own
fate!
And sometimes, the thought of such a radical
change in your life can lead to, well, basically
nothing happening. If the fear of the change is
so great, you may have a difficult time
visualizing the "vacation" from your current
life, and therefore have little chance of ever
achieving the change.
So, the first thing you have to do is picture
your changed life, very clearly and in great
detail. See your "trip" in your mind's eye, and
you'll be on the road to getting there.
The other part of this first step, is to set up
your ground rules for your new enterprise. Once
you have figured out what you want out of life,
you must build your business solely around that
dream. You cannot just start doing things in a
haphazard fashion, or you'll never have a chance
of seeing your dream become a reality.
Many people think I'm nuts when I tell people
that planning your business out from a "top down"
perspective is totally important. I understand
why people say things like that. They think that
I am asking people to look down the road, before
they have even got into the car.
Understand something. I am not like a business
school professor who tells you to develop a
detailed business plan, with multi-year cash flow
projections, sales analysis, financing
strategies, etc. No, actually I think that type
of plan is stupid, and usually worthless. Those
types of details are far too speculative, and
provide little if any insight or direction.
The ground rules that I want you to visualize
right now, revolve around the details of what
your life is going to be like, and how your
business fits into those lifestyle decisions. Sit
down, and find a picture of your life, in your
mind's eye. Once you have it, concentrate on it
all the time. See it when you go to bed. Dream
about it when you sleep. See it while you
daydream at work. Watch yourself in that scene
every single second you can. Never let it get
buried back into your subconscious. Keep it in
your conscious thoughts, and you'll eventually
make it a reality.
Next, sit down, make up a list of the ground
rules for your business. I want you to be able to
see it, so that any time you are making a
decision to take, or not take, any action your
decision will be based on your ground rules, and
not on what may seem more important at the time!
By the way, you are allowed to change the ground
rules any time you want. I'm not saying these are
cast in stone, and can never be altered. No,
that's not what I'm saying. What I am saying is
that you always need a set of these rules, and
that no matter what they are, or if they've
changed, or whatever, they will always be there
to lead you to the picture of your life in your
dreams.
Final point- Life is too short to be miserable.
Visualize your dream life, then you'll have a
chance to get it...because you know what you
want. And, it's a heck of a lot easier to get
what you want, when you know what it is that you
want. Try this, and see how it changes the way
you look at everything. How it dictates the
actions you choose. And how it leads you right
where you want to go.
Steven BoazePrivate Reply to Steven Boaze | | |
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