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Whats the Truth ?Views: 968
Dec 31, 2005 3:07 amWhats the Truth ?#

Ken Spurgin
Why do so many people fail in MLM ? Is it their product ? Is it there opportunity ? I think not...
Tell me the Truth. Whats your opinion ??
Ken Spurgin
www.mlmmagic.ws

Private Reply to Ken Spurgin

Dec 31, 2005 6:05 amre: Whats the Truth ?#

Lamar Morgan 954-603-7901

Ken,

In fairness, I think the answer really depends upon the structure of the specific MLM. When a person does their "due diligence" on an MLM, the question should be asked - could this business survive if it did not rely on a "volunteer salesforce" that was asked to recruit a "volunteer salesforce?"

Is this business REALLY about the product being offered? Or, is it REALLY about "the opportunity" being offered to sell the product? If the answer is really that the business is more about the opportunity than it is about the product, just how good is the opportunity...really?

If the salesman sells the product and immediately gets a direct-deposit commission, how did that happen? Was it an advanced commission which is NOT positive cashflow, but in reality a debit that does not accrue to its actual value for an extended period of time? If that's the case, is not the salesman being deceived? He's selling a product for zero positive cashflow. How many people would voluntarily do something so illogical? I personally doubt many would. How many ARE doing it? I believe a great many people are doing it. Why? I think it is because they are unaware of what is actually transpiring.

You look at the many MLM's out there and take note that promotion-wise many have the exact same message. Do you suppose that is just a coincidence? Or, do you suppose the MLM's may be tapping into deep-seeded human needs? Whether the MLM's meets those needs or not should be a major concern. But, I am not convinced the MLM parent companies really care - one way or the other...so long their cashflow is healthy.

The message I have often heard from numerous MLM's is that being in an MLM is all about having more time to spend with your family and financial freedom. After all, who wants to work at a job that takes them away from their family's "quality time?" While this may be what most people want from an MLM experience, I am not sure that is what they get. I certainly did not. I got bankruptcy.

But, let's look at an MLM from a slightly different viewpoint - that of the MLM parent company. What does the parent company who runs the MLM want? Do they want to provide their volunteer salesforce with FREE training to sell their own products? Not usually. Do they want to provide group health insurance? Not usually. Do they want to provide a 401-k plan? Not usually. Perhaps this is all a coincidence. I personally don't think it is. I think it is all by design - and sadly the welfare of the volunteer salesforce is NOT a major concern.

Here is what I think MLM parent companies want:

1) A volunteer salesforce. If the various members of this salesforce can't do the job, no problem. There are others to replace them...at no real expense to the MLM parent company.

2) Advertising revenue from the salesforce to sell their products to the public. Everything the volunteer salesforce uses to promote itself conveniently comes from the parent company. Whether those marketing tools get the job done or not is somewhat irrelevant in terms of profit. Once the salesman purchases the marketing tools, the company has made a profit. Amazingly, you could have an MLM parent company making a profit selling its salesforce marketing tools that don't work. After all, you can always say "It's the salesman's fault."

Many MLM's have "business opportunity meetings." Is this a coincidence? No, I think it is by design. In fact, I would not be a bit surprised if the entire meeeting itself was scripted - top to bottom. The loud music, the pep rally atmosphere, even the setting of the thermostat for the meeting room's temperature is predetermined.

What is the purpose of this design for business opportunity meetings? The purpose of this design is to lessen the sales resistence to the business opportunity and recruit more salespeople. Beleive it or not, many MLM parent companies make their salesforce pay for these meetings. Wheras visitors to business opportunity meetings get in free, the salesforce has to pay a fee to be present.

Bottom line, MLM parent companies make a significant amount of money off their salesfore - whether any actual products get sold or not. MLM parent companies may be greedy, but they are definitely NOT stupid. Fox News Channel's Bill O'Reilly is found of saying, "Who's looking out for you?" Well, I don't think the answer is MLM's. And yes, that's my opinion. You asked for it. You got it.

Lamar Morgan
CDMM
Power Networking

Private Reply to Lamar Morgan 954-603-7901

Dec 31, 2005 6:48 pmre: Whats the Truth ?#

Garland Coulson
Well the people at the top of the MLM usually make money... :)

I read somewhere that about only 5% of people in MLMs make money. This sounds about right.

Part of the problem is that people get swept up in the hype of making huge amounts of money and don't realize that making money in an MLM is like running a business. You have to have a marketing and sales plan and implement it successfully. So no wonder most people fail.

My colleague, Scott Allen, wrote an excellent article on this called "The Real Problem with Network Marketing and MultiLevel Marketing" at
http://entrepreneurs.about.com/cs/multilevelmktg/a/problemwithmlm.htm.

I think it is critical to choose the right opportunity and to track all your markeitng relentlessly to find out what works.

A lot of my money comes from affiliate programs and I send them 1,000s of visitors each month. I am ruthless about dumping ones that perform poorly. That way, I can redirect the traffic to the ones that are performing better for me.

The same mindset is necessary for success at marketing an MLM.

Garland Coulson, "The E-Business Tutor" - Moderator, IMTools
Free Traffic For Your Web Site Everyday
http://www.freetrafficbar.com
Internet Marketing Mentor
http://www.ebusinesstutor.com

Private Reply to Garland Coulson

Jan 01, 2006 5:02 amre: re: Whats the Truth ?#

Lamar Morgan 954-603-7901

Garland,

Affiliate programs and MLM's are similiar in that you are in business for yourself but to some extent not by yourself. However, that's about it for similarity. As you so eloquently pointed out, you keep the affiliate programs that produce and drop the ones which do not perform up to your expectations. Put another way, "you make the rules" with regard to the affiliate program marketing.

With an MLM's the rules are exactly the opposite. You don't make the rules as to how the game is played. Instead, you find out what those rules are and you abide by them or you are no longer in the MLM.

Here's another difference. Most affiliate programs don't care if you purchase the product or not. If you want to advertise it, that's fine. An MLM will not allow you to promote their product that way. You may not have to purchase everything the MLM sells, but you will have to abide by their marketing guidelines - which usually requires the purchase of their own marketing materials. Of course, the fact that the marketing material may not get the job done for you is rarely a concern of the MLM parent company. After all, they already made a profit when you purchased the marketing material.

Comparing MLM's to affiliate programs is like comparing apples to oranges. Yes, both have a few similarities. Yet, the differences far outweigh the similarities.

Lamar Morgan
CDMM
Power Networking

Private Reply to Lamar Morgan 954-603-7901

Jan 01, 2006 6:09 amre: re: re: Whats the Truth ?#

CK Aspinwall
What's the truth?

Most mlm's are a stacked deck designed to make the money flow to the very top.

Most mlm's focus on the wrong things. They put far too much emphasis on the long term side of the plan and never focus tightly enough on the entry side of the plan.

Most mlm's fail simply because they are poorly structured.

Finally, most mlm's fail because they use the greed factor in a real slick way that many people cannot detect.

Most mlm's fail because they attract lazy bums who believe that they can do nothing and ride the backs of their slaves to a fortune. Most people really want others to slave for them, but most other people are borderline sluggards.

Most mlm's fail because their success depends on unsuccessful humans. What industry besides mlm plays to ignorance and laziness and greed?

Most mlm's pay only 5% profits to their reps. That is the equivalent of fools gold.

Ken

Private Reply to CK Aspinwall

Jan 10, 2006 3:29 amre: re: re: re: Whats the Truth ?#

Lamar Morgan 954-603-7901

Ken,

Based upon my personal experience with the MLM world, I am in total agreement with your assessment. Have you, by chance, been hurt by involvement with the MLM world, too?

Lamar Morgan

Private Reply to Lamar Morgan 954-603-7901

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