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| The Un-Marketing Network is not currently active and cannot accept new posts | marketing golf vacations | Views: 777 | Jan 06, 2006 11:26 pm | | marketing golf vacations | # | sherry woodhouse | | Hi guys! Happy New Year!
For this year I want to market golf vacations. We are near 5 golf courses so I thought we would take advantage of that and plan trips that include lodging and golf. Needless to say I am looking for marketing ideas - especially from you golfers out there. It won't be a particularly inexpensive trip since the golf courses are expensive so we will need to target a more middle to upmarket crowd. Any ideas?
Thanks
SherryPrivate Reply to sherry woodhouse | Jan 08, 2006 5:05 am | | re: marketing golf vacations | # | Mitchell Allen | | Hi Sherry,
Since I know nothing about golfing, these ideas may make no sense:
- Grand Prix Vacation - Get some local businesses to sponsor a tournament. Golfers would pay only for their accomodations.
Five courses, one a day. Best scores take home trophies. (The sponsors pay the greens fees in return for publicity.)
- Celebrity Golf Camp - If you can make a deal with a golfing celebrity (read: pay her lots of money), you could charge a premium over your regular vacation. Golfers would have the opportunity to participate in a three-day mini-camp.
- Variations on Golf Camp - if the celebrity is too expensive for three days, have her make an appearance on the last day. Or forget the celebrity; have a nonentity Golf Camp, conducted by the local teachers.
- Golf for the Gulf - Charity event. Charge a premium, make sure that the vacationers understand that a portion goes to help the Katrina Survivors. Again, with sponsors, this could be paid out of their advertising fees.
- Essay Contest - based on those "buy a house for $100", you could advertise a written contest with an entry fee. Get a legitimate independent firm to judge the entries based on your criteria. First Prize: all-expense paid week at the golf resort. Some other prizes might be a nice set of golf clubs, a coupon for greens fees at the resort, etc. Sponsors? If not, make sure you indicate that the contest requires a certain number of entries. There may be laws limiting the number of entries that you can accept (like they do for houses.) Is this even legal?
I like thinking up stuff, but I would appreciate any feedback if these ideas are off-base.
Mitch
Private Reply to Mitchell Allen | |
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