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| | The The CopyWriters Connection Network is not currently active and cannot accept new posts | | Over Deliver - To Your Customers | Views: 333 | | Jan 12, 2006 2:20 pm | | Over Deliver - To Your Customers | # | 
Steven Boaze | |
If you constantly create expectations with your
customers that are so high that you can't
deliver, you will have happy customers - until
they stop being customers altogether. We always
see advertisements that seem too good to be true
and they usually are. There's no better way to
lose customers than to offer them a diamond and
give them a lump of coal.
You want to meet and exceed their expectations
whenever you can. Everyone likes getting
something at no cost. You can give them something
they didn't expect.
If you promise in an advertisement that they can
get something at no cost, surprise them and give
them a coupon for another or a percentage off.
You want to build it into your marketing mission
and promotional ads, then choose an item with
some big value, but at minimal cost to you. You
can promise them a certain amount. But, you can
always deliver more.
Steven B.Private Reply to Steven Boaze | | |
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