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LeadsViews: 1267
Jan 25, 2006 11:51 amLeads#

Chris Dockery
What are some of your favorite leads? How do you contact them? What do you say?


Private Reply to Chris Dockery

Jan 26, 2006 4:01 amre: Leads#

Lamar Morgan 954-603-7901

Chris,

When it comes to lead generation, the one thing I do not like to do is purchase them. I don't mind asking for referrals. But, how do you get the ball really rolling? I think it is important to focus on the needs of the other party rather than the promotion of what you do. This belies the whole point of networking. It's not about "getting." It's about "giving."

Think about the process of growing a garden. The goal is to harvest fruits and vegetables. But, that is not how the process begins. You have to prepare the ground. You have to plant the seeds. You have to water and fertilize (in other words "feed") the ground. The idea here is that in time you will reap a great harvest in comparison to what you actually sowed to produce it. But, you still have to spend time "sowing" to the ground.

One of the cost-effective things I have found for the purpose of sowing, is alligning yourself with a group of people whose purpose reinforces what your business does. I have a small marketing company. I became the mixer coordinator for a business association. Whenever I promote a monthly business mixer, I am at the same time promoting myself. For example, a dairy is a member of this business association. I will soon have their drivers posting flyers about our mixers and a free offer at all their route stops. That free offer relates to my specific business. What's unique about this flyer is that the only contact information on the flyer is my email address. This is not by accident, but by design. Where and when is the mixer taking place? How do you get the free offer? In both cases, an email must be sent to me. That is how this "permission marketing" system begins. In addition to using a flyer to initiate feedback, I also distribute "pass-along" cards. Same idea only you are encouraged to pass the card along to someone else once you have the information you need.

A friend of mine is the group's webmaster and newsletter editor. He operates a computer business. Whenever he updates the business association's website or puts out a newsletter for the group, he is always promoting his business. It is a win-win situation.

If you would like to see what my mixer and pass-along card looks like, I invite you to check out Power Networking. Be sure to take a close look at the photo section. If you have any questons, please do not hesitate to ask it here or via a private message.

Lamar Morgan
CDMM
Power Networking


Private Reply to Lamar Morgan 954-603-7901

Jan 27, 2006 8:26 pmre: re: Leads#

David Norcross
Hello All

New to the forum. Chris thank you for the invitation. To me I use the concept of "phone-mail-phone to generate leads and this is the process that I use to do so. Having an effective follow up system is key to turning those leads in to prospects and then ultimatley into clients.
Prospecting is a system and can be alot of fun.

1. First of all purchase a good contact management software. I used ACT! for many years. However, I have recently switched over to Time and Chaos and love it. I also like FreeCRM as an online tool.

2. Create a sales letter. One the briefly tells who you are and one that outlines what you try and do for your clients.

3. Target your markets. Determine the geographic location and the businesses within that area that you want to contact. You can use something like smart pages and information from the local chamber.

4. Start plugging the company names into your CRM.

5. Make 5 phone calls per day to those specific organizations and ask the receptionist for the name of the contact that purchases your service. DO NOT ASK TO SPEAK TO THAT CONTACT. This is a system and is not about cold calling.

6. Send that lead/prospect a letter and clearly outline within that letter that you will be calling in exactly one week. Of course you have already scheduled this follow up call in your CRM.

7. Follow up in one week and work to set an appointment.

8. Develop a strong follow up system. I recommend email newsletters and send out cards. Both of which are the best sales tools that I have ever used. I can help you with these services if you like.

9. Send out 5 letters and make 5 follow up phone calls every working day of your life.

10.Follow this sytem religously and do it on purpose.

There is obviously much more to this and I will be happy to share more if you like.

I hope this information helps.

david



Private Reply to David Norcross

Feb 14, 2006 3:42 amre: re: re: Leads#

Live Transfer Lead Pro Kelly Gerards
I agree to all that's been said.
Primarily, in my opinion.

1.No One likes to sit down for hours on end cold calling a list of leads.
2.The quality of leads in the market place has been steadily falling.
3.It's a dream come true when you can position yourself with people calling you on a daily basis...without placing ads all over the media.
4.It is very important to have an efficient and effective follow up system to build up that relationship over time with the folks that didn't marry your business or product on the first date.
5.I prefer to have everthing as automated as possible, from beginning to end.
6.Creating your own leads by using the methods above makes life so much easier, and your bank account fatter.

If anyone wants to know more...just reach out and I'll get back with you straight away.

Kelly Gerards in Southern Colorado helping folks around the planet grow their primary businesses.


Private Reply to Live Transfer Lead Pro Kelly Gerards

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