|
|  |
| |
|
| | The 1 Stop Biz Resource Network is not currently active and cannot accept new posts | | Publicity Tips to Get Your Story in the Media | Views: 219 | | Feb 13, 2006 10:52 pm | | Publicity Tips to Get Your Story in the Media | # | 
T.E.A.M. Mom! | |
BRIGHT IDEAS!
Attract Customers and Make Yourself Famous!
12/13/05-Published by Cathy Stucker
Copyright 2005 by Cathy Stucker, The Idea Lady(tm)
http://www.IdeaLady.com
===================================================
Publicity Tips to Get Your Story in the Media
How can you get your story picked up by the media? The best
answers to that question come from the producers, editors and
journalists who decide which stories get coverage. Here are
some of the best tips I have gotten from these experts.
Be familiar with the show/publication. Your pitch should be
about how your story will work for them. Don't do a general
pitch ("A story about dog training.") but suggest the segment
the story would be right for, or what makes it right for them.
Don't take "no" personally. It may be that they have just done
a similar story, or they can't fit it in, or it just isn't right
for them. If you speak with someone, ask if they can suggest
another show or publication where the story might work.
If at first you don't succeed, pitch again. But wait at least
a month or two, and come back with a different angle, not
exactly the same idea that got turned down.
Many now prefer e-mail pitches to fax. It is fast to review,
and can be easily forwarded to several others. Faxes often pile
up unread, but e-mail gets read.
Keep your e-mail short and to the point. DO NOT send any
attachments, as they will be deleted unopened (if they get
through at all). You can include a link to your Web site or
online media kit where more information is available.
When you e-mail, make your subject line enticing. Using "Hi!"
or something else that looks like spam will get it deleted
without being read. Start with QUERY: or PITCH: then give a
short, punchy headline.
One national TV show producer said that you didn't need to
send video with your initial (mail) pitch, another said if
you mailed a pitch with no video you wouldn't be considered.
In either case, you will need a video of other TV appearances
before you get on a national show, so be on the safe side and
send it.
Local media are always looking for local experts to interview
on a variety of topics. Send them your bio and credentials and
they will keep you on file for the next time they need an
expert in your field.
Remember that the media do not exist to give you free publicity.
They are there to inform, educate and entertain their readers,
listeners and viewers. Help them do that, and you will have many
publicity opportunities.
=============================================
Cathy Stucker, The Idea Lady(tm)
Attract Customers and Make Yourself Famous
Make growing your business easy and fun!
mailto:cathy@idealady.com
Published by
Special Interests Publishing
4646 Hwy 6, #123
Sugar Land, TX 77478
Private Reply to T.E.A.M. Mom! | | |
| |
| |
