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What's Your Favorite Marketing Tool?Views: 3012
Feb 16, 2006 6:18 amWhat's Your Favorite Marketing Tool?#

Lamar Morgan 954-603-7901

Do you have a favorite marketing tool? For example, do you like "pass-along" cards, podcasts, greeting cards, web or teleconferences, etc? What is it regarding marketing tools that seems to work best for you? If the answer is "cold calling," that's fine. I would like for you to share your thoughts here with this thread. But, I also encourage you to share your thoughts anonymously through a survey. Just go to Power Networking and scroll down to find the survey link. The results of this survey are scheduled to be posted to various Ryze Networks as well as Power Networking.

Lamar Morgan
CDMM
Power Networking

Your Synergistic Marketing Solution

Private Reply to Lamar Morgan 954-603-7901

Feb 27, 2006 9:39 amre: What's Your Favorite Marketing Tool?#

Dave Ashton
Overture by far. It gives real stats and is v easy to work out the cost per lead.


Regards


Dave
www.bizal.com
www.contactfoundry.com


Private Reply to Dave Ashton

Mar 02, 2006 2:05 amre: What's Your Favorite Marketing Tool?#

Alex Welz
I don’t think there is only one tool you should use. You should try a variety of networking events, web site optimization, pay per click, opt in, and blogs. The more places that you promote yourself and your business, the better.

Alex Welz
www.G2Apex.com

Private Reply to Alex Welz

Mar 02, 2006 7:05 amre: re: What's Your Favorite Marketing Tool?#

Dave Ashton
Hi Alex


Sorry but I think you misread the question.

The question is what is your favourite marketing tool and this was not limited to the web so answers could be BRAD, Prospect profiles etc

Our happens to be overture as our single favourite.

Private Reply to Dave Ashton

Mar 02, 2006 8:27 amre: re: What's Your Favorite Marketing Tool?#

Lamar Morgan 954-603-7901
Alex,

What tools have you found to be particularly good?

Lamar Morgan

Private Reply to Lamar Morgan 954-603-7901

Mar 02, 2006 3:55 pmre: What's Your Favorite Marketing Tool?#

Carmen Maranon
Hello Un-Marketers!

First post here... Since my business is 100% Internet based, my favorite marketing tools by far is the *follow up autoresponder*.

Even before the "unlimited follow up" feature came to be, the autoresponder allowed your prospects/clients to receive your information almost instantly, without having to wait for you to manually respond with the requested info.

Now with the available unlimited follow ups, you're able to send the 7+ marketing messages necessary for prospective customers to make a purchase - hands free. You can even put your weekly ezine on autopilot by uploading 52 issues/messages and schedule them to go out once a week.

Autoresponders make life so much easier. It helps build a relationship with your visitors/clients, introduce your products as well as close the sale, and allows you to focus on other areas of your business that requires personal, hands-on attention.

Warmly,
Carmen Maranon

http://www.MarketingChick.com
http://blog.MarketingChick.com
http://journal.MarketingChick.com

Private Reply to Carmen Maranon

Mar 05, 2006 6:44 pmre: What's Your Favorite Marketing Tool?#

Habib Rose
Peace. Just joined this group. Great to find a bunch of fellow "unmarketers."

My favorite online systems, besides Ryze, are Ecademy, and LinkedIn. Ecademy is great for getting to know people. LinkedIn is great because it is such a huge system. Ryze is great because it is such a wide-open system, and large enough to have lots of people of interest in many places in the U.S. (like Seattle!)

I use these systems, and email, in combination with one another. Skype is an amazingly powerful tool for talking for free with other Skype users anywhere in the world. Skype, or another voice over IP program, is probably going to be one of the most essential tools for doing business over the Internet in the years to come.

But, I think it's essential to not only use the Internet. So, I also focus on doing in-person networking. This includes building in-person networks we call "neighbornets." We have a number of tools that we use to facilitate neighbornets, including networking lists. Our approach is to ask people if it's ok to share their contact info with others, and then send a copy of the list of all the contacts (who have agreed to share their info) to everybody on the list. It helps everybody to market themselves based on their interests.

Looking forward to getting to know everybody!

Steve "Habib" Rose, Connector
AfricanConnection | ConnectorsNet | Ecademy | Neighbornets | TheGarden
http://www.neighbornets.org

Private Reply to Habib Rose

Mar 05, 2006 9:09 pmre: re: What's Your Favorite Marketing Tool?#

Lamar Morgan 954-603-7901

Carmen,

A question about auto-responders. Are auto-responders specifically for onlin enewsletters which are sent to the email box? Or, can you use an auto-responder for many different things - such as e-books? Can an auto-responder be helpful with blogs and podcasts which are on RSS feeds? What exactly are auto-responders designed to do besides send out information?

Lamar Morgan
CDMM
Power Networking

Your Synergistic Marketing Solution

Private Reply to Lamar Morgan 954-603-7901

Mar 06, 2006 11:11 amre: What's Your Favorite Marketing Tool?#

Andrew Barnes

Autoresponders are useful in many ways.
Beyond sending email newsletters, or 'ezines', you can use them for follow-up sales messages, customer care - 'O hope you are enjoying your purchase...' etc.
Depending which service you use, you may beable to add an eBook as an attachment, though be wary of size, and bear in mind that most folk don't like receiving attachments.
Better way is to send a message with a link to the eBook hosted on another server - your website.
If people fill in a form on, say, your blog, to receive the eBook, you can have this add them to a list at your auto... account. This would trigger an auto message to be sent with the link in.
similarly as a first point of contact with a link to your blog, podcast etc. If the service allows the sending of .html messages (most do) you can include an RSS button for them to subscribe to your feed.

An excellent service (there are many) is Vertical Response
It is free to start building your list and to start sending messages, you simply purchase packages of a number of messages. With no monthly charges, it is much cheaper for a smaller list whilst you grow it. you can also send your list postcards you design on-line, and they produce & send them for you. Excellent service.



AndyE
New 'no-ads' directory of useful links.
http://free4u-network.ryze.com/

Private Reply to Andrew Barnes

Mar 06, 2006 7:11 pmre: What's Your Favorite Marketing Tool?#

Carolyn M
I use the telephone more than any other tool. I like to keep in touch through voice and because I'm a stay at home mom, it's easy.

I'm even using it to grow my list and find people offline I probably wouldn't find online.


Carolyn
http://www.solidgoldcalling.com

Private Reply to Carolyn M

Mar 06, 2006 10:18 pmre: What's Your Favorite Marketing Tool?#

Paul Strauss
Is this a trick question?

If everyone here doesn't say the INTERNET, e.g. your website, and e-mail, then we're in trouble.

If you would like to debate it, I forbid you to do it here. Send me a letter, or a fax, or call me up. :) :)

Private Reply to Paul Strauss

Mar 07, 2006 6:19 amre: re: re: What's Your Favorite Marketing Tool?#

Carmen Maranon
Hi Lamar,

(Quick question: Can we receive e-mail notices when someone has replied to our post?)

Yes, like Andy covered in his reply, you can do more than just send ezines with autoresponders.

Many autoresponders allow you to send attachments (including ebooks, spreadsheets, etc.), but it's best to simply direct your recipients to a webpage where the download is available. Also, many people are weary about opening e-mail attachments in fear of infecting their computers with viruses.

The service I use allows unlimited autoresponders, so I use it to maintain my ezine, several update lists, as well as a "feed broadcaster" where an e-mail notice is automatically created and sent to my blog/podcast subscribers whenever it detects a new RSS content posted on my blog.

I also use autoresponders to keep in touch with my clients (it costs 5 to 7 times more money to find a new customer than it takes to sell to an existing one), usually by sending them "surprise" bonuses, request for feedback, 1 year anniversary "thank you" messages, special discount coupons, and more.

So although most people use autoresponders strictly for sending information, it's really up to your imagination to what you can do with it : )



Research :: Response :: Results
http://www.MarketingChick.com
http://MaximumResultsMarketing-network.ryze.com

Private Reply to Carmen Maranon

Mar 08, 2006 12:19 amre: re: re: re: What's Your Favorite Marketing Tool?#

Lamar Morgan 954-603-7901

Carmen,

You asked if you can receive e-mail notices when someone has replied to your post. I suppose the answer is "yes" provided their response was favorable. If they asked you to usubscribe from your mailing list and you continued to send them email - even if it was to tell them you complied with their reqest - could prove troubling. I have actually had that happen to me. Someone sends me a nasty note requesting they did not want to receive email from me. I respond by letting that person know I honored his requst. What happens? I get a second nasty note saying I am a spammer and will be reported to my ISP.

So, when it comes to permission marketing, I think you do need to be careful. Anyone else want to comment here? I am definitely not the expert on this matter.

Lamar Morgan
CDMM
Power Networking

Your Synergistic Marketing Solution

Private Reply to Lamar Morgan 954-603-7901

Mar 08, 2006 1:11 am re: re: re: re: re: What's Your Favorite Marketing Tool?#

Scott Stratten
I think she means can she receive an email if someone replies to her post on the network here, on Ryze.

And the answer is yes, but you have to turn on network notifications, and you receive one for every time someone posts, not just to your message.

Scott

Private Reply to Scott Stratten

Mar 08, 2006 3:41 amre: What's Your Favorite Marketing Tool?#

Dick Hoogeveen
Hello,

My favorite marketing tool is perhaps the "live conference call" followed up with the three-way call. The live CC generally provide and should provide for specific information about product, marketing and opportunity and should supply one with an adequate feel whether the opportunity would meet his/her personal, emotional, and financial needs.
I find the three way call more intimate, personal and emotionally rewarding, among others, the opportunity to ask specific questions that you barely can fire off during a CC, since you work in a limited time frame. With a CC, you can establish working relationships that seems to generate a higher degree of confidence in the overall plan of accomplishment. Specific questions can be on a person to person basis without the individual feeling intimidated by a large number of people, like during a live CC.

Dick Hoogeveen

Private Reply to Dick Hoogeveen

Mar 08, 2006 3:01 pm(OT) Thanks Scott & Lamar...#

Carmen Maranon
Yes, what Scott said : )

Well, I guess that's great for encouraging members to come back to the forum, but if you're active on several boards (like many seem to be)... oh well.

Okay, let's get back on topic.

Thank you both!



Research :: Response :: Results
http://www.MarketingChick.com
http://www.ryze.com/go/marketingchick

Private Reply to Carmen Maranon

Mar 08, 2006 9:46 pmre: (OT) Thanks Scott & Lamar...#

Patrick Fultz
Carmen-

I have notification turned on and simple set up a few rules in my e-mail program (Entourage on a Mac) to automatically file these in folders I've set-up. I currently am in 5 groups and have 5 folders set-up.

A notification comes in and the program automatically labels it and puts it in the right folder. I can then at my own connivence go and look. But it does not clog up the must red now top layer of my e-mail.

I find this works well for me as I'm not one to go to Ryze without a reason. Usually I'm just too busy. This way I can scan the topic, hit the link and be right there. Or just skip it.

Patrick
www.grayhairdirect.com
www.easyadmaker.com

Private Reply to Patrick Fultz

Mar 19, 2006 8:38 pmre: What's Your Favorite Marketing Tool?#

Viveca Park
Like most of you, I use many types of marketing tools. I have to say, even if it sounds corny, I like giving away my pens. I look for opportunities to do this whenever I'm out and the occasion arises. I figure the more that get out circulating, the more of a chance one will land in the hands of a potential buyer.

Viveca Park
Invitations Galore
Printing At Its Finest!

Private Reply to Viveca Park

Mar 19, 2006 8:46 pmre: re: What's Your Favorite Marketing Tool?#

Scott Stratten
Years ago, I think one of the first discussions on this network was about promo items. I said it then, and I'll say it now, it's one of the worst ways to market your business.

Besides the fact that a lot are poorly made, people don't go through their drawers looking for who gave them pens when they're thinking of selling their house, or going through their logo-coffee mugs when they need to find a new dentist.

I have 30 pens in a drawer, couldn't name one business one them, goes the same for the mugs in the cupboard. If you're going to spend money or resources on something, use it to help out your market, educate them and be viewed as an expert.

Scott

Private Reply to Scott Stratten

Mar 19, 2006 8:52 pmre: re: What's Your Favorite Marketing Tool?#

Anthony Rua
I like advertising my site on Adprofits4u.
You know that your three line ad will be
seen because people have to take tests to
prove that they viewed the ads.

God Bless,
Anthony Rua
http://url123.com/s5wmu

Private Reply to Anthony Rua

Mar 20, 2006 12:22 amre: What's Your Favorite Marketing Tool?#

Andrew Barnes
Believe it or not, Networking.

By making an effort in our networking at sites like Ryze, we can make sure a good First Impression is made on our profile page, we can join boards & networks where we know folk that may be interested in our product/service are hanging out, and we have a ready made opportunity to create 'warm prospects' from those that we meet, by building relationships and giving value in our posts.

I have yet to find a more effective way to targetted, warm prospects on the internet, and have so much fun doing it.

There are so many people that dip their toe into the on-line networking world, but never seem to make full use of the opportunities it offers. I recommend such folk take a good look at this and realize how much they are missing out on.

Best.



AndyE
'First Impressions Count'.
Update yours today.
http://ryze.com/go/AndyEBarnes/

Private Reply to Andrew Barnes

Mar 22, 2006 7:41 pmre: re: What's Your Favorite Marketing Tool?#

Barb Desmarais
I think the tool that has worked best for me has been article writing. I use a couple of main article submission sites. I am a parenting coach and have been at the top of the list on Google for a couple of years. My high ranking is because of my articles.

Barb

Private Reply to Barb Desmarais

Mar 23, 2006 5:59 amre: re: What's Your Favorite Marketing Tool?#

Lamar Morgan 954-603-7901

Andy,

Would you be a little be more specific with regard to what it is you are doing on Ryze to network. Are you simply joining networks and posting messages to those networks? Or, are you visiting Ryze pages and leaving messages in guestbooks or simply sending private messages? Or, are you using the Network With Me feature? What is it that you are doing on Ryze that makes it work so effectively for you?

Lamar Morgan
CDMM
Power Networking
http://www.squidoo.com/CDMM

Private Reply to Lamar Morgan 954-603-7901

Mar 24, 2006 10:34 amre: What's Your Favorite Marketing Tool?#

Andrew Barnes

Lamar,

I start with the premise that whatever I do on-line, I would have to be prepared to do off-line as well.

For instance: Would I be prepared to tap someone on the shoulder and launch straight into a sales pitch. No, I wouldn't as I know it will only tarnish my reputation and lose me any chance of ever dealing with that person again. so, I don't go trawling members pages and sending off un-invited messages, GB entries and such.

I never use the 'Network with me' function, and I always ignore it when someone else does.

What do I do?

Firstly, I ensure that people's 'First Impression' of me is the best I can make it by taking time and care over my Ryze profile page. (If anyone would like to see what I mean, and would like help with setting their own page up, do take a look).

Well. I aim to post something of interest or value to my own network - On Honest Marketing-OHM at least every other day.
I post a useful link twice daily to my Free4U Network.
Running your own network here at Ryze can be a very effective way to increase your sphere of influence and cultivate business relationships over time. It is important, however, not to abuse the privileges this gives you. To suddenly start spamming members with emails (leaders can email all members of their group that have allowed us to contact you) would see members start leaving in droves.

I also try to post to at least one other network a day, but only (with the exception of permitted Ad days) where I have something relevant to say in an existing thread, or some genuine news, question or announcement to make for new threads. golden rule. Only ever post what you would enjoy reading yourself.
Now of course, I am as human as the next man, so I do occasionally break my own rules, get over-heated, get tired, irritated or just careless, and post things I wish I hadn't, but as a general rule, taking care in what we post must always come first.

As stated, I never use 'Network with me'.
I use PM's when I have already established some rappore with someone on the boards (did you get my links re: surveys, Lamar) and I have something to discuss privately. IMHO PMs are for private conversations, between friends, or at least where something specific needs saying that wouldn't be appropiate for public reading. I never sell by PM.

I rarely leave GB messages. An exception may be to return the curtesy where someone has visited my page and left me a GB message, or where I have visited theirs and I particularly like their page.

As a platinum member, I am able to see who has visited my page. I haven't actually made use of this function, but I have pencilled a play with this some time soon.

What else? Well, only that the main way I find new Networks and people is through on-line 'word of mouth'. From time to time, I'll look in to a friends page and see what other networks they are a member of, and who they list as friends. To have made it on to my friends list, I must respect their judgement, and found something in common with them, so their choices often lead me to some good people and places.

In a nutshell then, Lamar, it really does center around participation on the Networks for me. It takes time and consistency to make Networking work and you have to be prepared to put others first, but in the end I find that it pays much higher rewards than any other form marketing I undertake. It isn't my only strategy, but it is by far and away the most effective.

AND SO MUCH MORE FUN.

Best



AndyE
'First Impressions Count'.
Update yours today.
http://ryze.com/go/AndyEBarnes/

Private Reply to Andrew Barnes

Mar 25, 2006 6:20 pmre: re: re: What's Your Favorite Marketing Tool?#

Mitchell Allen
I agree with you, Scott. However, we should not look at promos as marketing tools.
They make an excellent unmarketing tool. Goodwill is priceless.
If you continually present gifts to your clients, the deed itself is remembered briefly; the thoughtfulness lingers on.
Mitch

---------------------------------------
http://www.writingup.com/blog/mitchell_allen
http://stores.ebay.com/familyboardgames

Private Reply to Mitchell Allen

Mar 26, 2006 7:43 pmre: re: re: re: What's Your Favorite Marketing Tool?#

Desiray Lee

I agree with you all and while being in any business the more one is able to get the exposure they need is great tool.

I myself was introduced to a company that allows me to network/socialize. And now I able to post my business ads on a profile and network with thousands of entrepreneurials around the world.

I believe you can never network enough when it comes to promoting what you do! This site now allows me to meet other people who either are in same business I am in, or they are looking to join my business.

So now I want to pass on to you this site I use for my business, please do me a favor and check out this fantastic new online company, where you can network and socialize with like minded people, advertise any product or business for FREE. And since it is free what will it hurt just to get it a shot.




Direct-Matches
http://www.directmatches.com/leader12

Private Reply to Desiray Lee

Mar 28, 2006 11:11 pmre: re: re: re: What's Your Favorite Marketing Tool?#

Lamar Morgan 954-603-7901

Mitch,

I agree with Scott that no one is going to remember your business because your company's name is one a pen that you gave away. But, I agree with you that people do remember kindness. If you gave somebody something that is meaningful - it is likely the person will remember you. It's not the engraved name of your business that matters. It takes more than that. Sometimes it is not so much a matter of money as it is a matter of timing.

I recall the year my computer user group was hosting a booth at in Atlanta's Olympic Town for the Georgia's Special Olympics Summer Games at Emory University in Atlanta. The Horizon Computer Store gave us a tremendous quantity of water bottle clip-on belt holders. We distributed those clip-on's through goodie bags filled with a variety of nick-nacks. Well, Olympic Town is normally held on one of the hottest weekends of the year in Atlanta - Memorial Day Weekend. People are thirsty and carrying bottled water with them. When folks began to see some folks carry their bottled water via belt clip-ons, it didn't take long before lines were forming at my group's tent just to get a goodie bag with a water bottle clip-on inside.

We ran out of goodie bags early that year. Although that was not the only year we had hot weather for Olympic Town. It was the only year we were given water bottle clip-on's to give away.

When you know you have what people want and you cleverly spread the word for them to come and get it, they usually come.

Lamar Morgan
CDMM
Power Networking
http://www.squidoo.com/CDMM

Private Reply to Lamar Morgan 954-603-7901

Mar 29, 2006 5:29 amre: What's Your Favorite Marketing Tool?#

Tresaca Hamilton
One of my favorite marketing tools
is a newsletter.
Print and email versions.

However, I have found that the
print version has better staying
power than the email version.


Wishing you continued success,

Tresaca
Black Unicorn Communications
http://www.blackunicorninc.com

Private Reply to Tresaca Hamilton

Mar 29, 2006 6:28 pmre: re: What's Your Favorite Marketing Tool?#

Lamar Morgan 954-603-7901

Trasaca,

When you say the "staying power" of a printed newsletter is better than a printed newsletter is this your personal experience or a marketing statistic you have uncovered? I really never looked into the matter one way or the other. All I know is that an emailed newsletter is more cost-effective and saves trees.

Since an emailed newsletter is more cost-effective and better for the environment, why would a printed newsletter have more "staying power?" Do people regard printed newsletter with the same dedication they do printed newspapers? In other words, should a person who is taking the time to create a newsletter opt to send it out through snail mail as opposed to email to better impact his target market? Is the printed newsletter really worth the extra expense - especially if folks are not have to pay for the subscription?

Lamar Morgan
CDMM
Power Networking
http://www.squidoo.com/CDMM

Private Reply to Lamar Morgan 954-603-7901

Mar 29, 2006 9:36 pmre: re: re: What's Your Favorite Marketing Tool?#

Kurt Schweitzer
Advantages of a printed newsletter over an electronic newsletter:

* Printed newsletters stacked up on the coffee table get read at odd moments. Even if electronic newsletters are saved, they rarely get read at a later date.

* Printed newsletters make good bathroom reading, but who brings their computer into the bathroom to read electronic newsletters?

* Printed newsletters can be passed along when packing things for shipping. The bits that make up electronic newsletters don't make good packing material.

* Printed newsletters offer "messies" an excuse for delaying their housecleaning chore - they get read again before being tossed. Electronic newsletters don't capture the eye in the same way.

While I agree that electronic newsletters are far better for both the ecology and the sender's budget, printed newsletters are far more likely to be read.

Kurt Schweitzer

Private Reply to Kurt Schweitzer

Mar 29, 2006 11:43 pmre: re: re: re: What's Your Favorite Marketing Tool?#

Lamar Morgan 954-603-7901
Kurt,

Aside from all the humorous comparisons of the deficiencing of electronic newsletters, do you send out more printed newsletters than you do electronic ones...because you just know the printed ones are going to be read by more people?

Lamar Morgan
CDMM
Power Networking
http://www.squidoo.com/CDMM

Private Reply to Lamar Morgan 954-603-7901

Mar 30, 2006 5:10 pmre: re: re: re: re: What's Your Favorite Marketing Tool?#

Gary Dale Cearley
Lamar,

I do agree with the prior comparisons between newsletters and electronic newsletters but I will say three things in favor of electronic newsletters...

- If you have links there to your website, your website is much more likely to be searched than with regular newsletters.

- Electronic newsletters are much, much less expensive to produce and send.

- Electronic newsletters take much less time and can even be done spur of the moment if you have the right template.

These are only points for mentioning, though. My personal preference would be the common newsletter.

Best regards,

Gary Dale

Private Reply to Gary Dale Cearley

Apr 03, 2006 9:51 pmre: re: re: re: re: re: What's Your Favorite Marketing Tool?#

First Last
I helped a motgage company in Fort Lauderdale develope a program that would allow them to cold call via their computers using Voip Technology. The computers would dial through a databse of millions of leads and connect the loan officers with the lead as soon as they picked up.
We setup and tested about 5 different software programs which used various technologies but one in particular worked failrly well and integrated with their loan origination software. This became such a successful way to market that they opened up another office of 120 telemarketers.


For my networking business I only market via referrals and business contacts. I believe you should always be fair and honest and the people you meet will always want to continue working with you!

Private Reply to First Last

Apr 08, 2006 4:08 amre: re: re: re: re: re: re: What's Your Favorite Marketing Tool?#

Lamar Morgan 954-603-7901

David,

How does a computer successfully dial up and connect with individuals if you have to go through an office that has a switchboard? There is a program which goes by the name "Gold-Calling." It does phone numbers using a computer as well. But, I do not see how such a software program can deal successfully with a switchboard which has a live operator.

I used to use an auto-dialer program. I had to actually get permission from a Georgia agency just to use it. Then, I could only use it during certain hours of the day. Plus, I had to have it linked to a "live" operator (answering service). Despite everything I did to comply with the approval of the state agency, I still got complaints because people just do not like being called by a computer - even when it is delivering an audio message in a real person's voice (in this case mine).

Lamar Morgan
CDMM
Power Networking
http://www.squidoo.com/CDMM

Private Reply to Lamar Morgan 954-603-7901

Apr 11, 2006 7:23 amre: What's Your Favorite Marketing Tool?#

Kenneth Doyle
Without a doubt (as a writer) my favorite marketing tool is a mix of RSS based technologies created by Quikonnex.

I write keyword focused articles, push them out through a system I've developed for this RSS approach, and a year later I'm still getting traffic from the articles I've written.

I can also easily create and add podcasts to my content posts with this system (and have these spidered by the engines).

Also, if I focus on a niche keyword I can "knock" off the first page of Google (for that keyword term) within a month. The time this takes to get this ranking is determined by the the amount of content competition the keyterm term has in the engines.

Works a charm, over and over again.

Kenneth Doyle Is A Writer And Internet Marketing Consultant.
His SEO Systems Get You Traffic... http://www.feedyourhungrymind.com/articlesam2

Private Reply to Kenneth Doyle

Apr 11, 2006 11:29 pmre: re: What's Your Favorite Marketing Tool?#

Lamar Morgan 954-603-7901

Ken,

This is more about having a blog on an RSS feed and writing keyword focused articles than it is being on Quikonnex in particular is it not? I have not been on Quikonnex in a good while. But, basically it is a way to create an RSS-fed blog. Or, have things changed quite a bit with Quikonnex?

Lamar Morgan
CDMM
Power Networking
http://www.squidoo.com/CDMM

Private Reply to Lamar Morgan 954-603-7901

Apr 29, 2006 4:21 amre: What's Your Favorite Marketing Tool?#

John Lundholm
Favorite marketing depends on whether we are talking about new customers or existing customers. For existing customers the best maketing is to give exceptional service, or otherwise go beyond what is expected. Depending on the the customer it maybe something as small as a small promotional product (not as a way of say "buy from me", but as a way to say "thank you for your business"), or for a large customer a substantial gift (logoed preferably).

For new customers my favorite marketing is word of mouth. By doing the above customers become fans and tell their friends.

John Lundholm
www.getnoticed.8k.com

Private Reply to John Lundholm

Apr 29, 2006 4:51 pm What's Your Favorite Marketing Tool?#

Heidi Richards
My favorite marketing tool is the calendar! No, not to send to people (although that is nice) - I use the months observances as inspiration to find ways to creatively market my company. Here's what I mean...

Did you know???

Monday May 1st is Executive Coach Day. If you are a coach, why not host a “Spontaneous Open House or offer a Free Coaching Session to your Clients.”

Other observances in May include:

Clean Air Month – Add plants to your environment – not only is it healthy, according to the Society of American Florists Plants improve your emotional well-being.

International Business Image Improvement Month – Could your company use a Business Makeover?

National Scholarship Month – Create a Scholarship in your name or the name of Your company and create an essay contest to choose a scholarship recipient – great way to do good AND gain some publicity for your company.

Personal History Month – Think of ways to create memories for those you love, research your family tree, create a scrapbook.

Young Achiever’s Month – Know some great young achievers? Now’s the time to acknowledge them and thank them for all they do. Or host a contest to find out what the young achievers in your community are doing. How about a young inventors contest?

Teacher Appreciation Week is May 7-13 – Send apples (or flowers) to all the great teachers you know. It is also National Postcard Week - great time to redo your postcard marketing campaigns.

Work at Home Moms Week May 14-20– WAHM’S might send clients a note announcing the week – family and friends of WAHM’S can send a note of appreciation. It is a great day to send referrals to those wonderful WAHM’S too.


National Effectiveness Week May 15-19 – take a look at your goals and the progress you have achieved with them.

May 10th is Trust Your Intuition Day

May 12th is Receptionist's Day - What kind of things can you think of for the Gatekeepers of the World?

May 14th (U.S.) is Mother’s Day – send flowers :)

May 15th is International Day of Families – Time for a Reunion???

May 17th – World Telecommunications Day – Send someone a note in a bottle :)

Tiara Day is May 24th – I will be wearing mine to work that day

Memorial Day (U.S.) is May 29th – honor those who have served

And when all else fails May 13th is Blame Someone Else Day!

(source: http://www.edenflorist.com/holidays.asp)

Happy May… and happy Marketing

Heidi Richards

Private Reply to Heidi Richards

May 01, 2006 5:07 amre: What's Your Favorite Marketing Tool?#

S C
Hello all,

My favorite marketing tool is my business card. I'm a marketing consultant and, while i do have my blog, site and other marketing tools, none has been more instrumental in boosting my client base than my business card.

and, naturally, it's networking that provides me with the opportunity to leave these things around.

hope that helps,
sunny

Private Reply to S C

May 01, 2006 9:40 pmre: re: What's Your Favorite Marketing Tool?#

John Lundholm
Business cards are used by the vast majotiy of business persons, but I doubt their effectiveness, In fact I have recently stopped giving out my business, intstead when someone asks for mine I ask for theirs and offer to send them information. When I follow up with the information I always add something extra, such as a special offer, or promotional product. I have found this to be much more effective, and with his approach I feel I have more control over the process.

J. Lundholm
www.getnoticed.8k.com

Private Reply to John Lundholm

May 02, 2006 2:43 amre: re: re: What's Your Favorite Marketing Tool?#

S C
I do that as well. My card comes with an invitation for free coffee and a one time free marketing consultation. Thanks for the input. Any other tip?

best,
sunny

Private Reply to S C

May 06, 2006 5:10 amre: What's Your Favorite Marketing Tool?#

Mark Hannah
I am new to ryze and new to this network. I have to say my favorite marketing tool is my business card. That is not just because my business specializes in full color business cards, actually I am in the business because I understand what a powerful marketing tool busines cards can be if designed and used correctly. i build my business through networking and word of mouth and that is what i teach my customers to do once they have the proper business card. I'm in the process now of writing an article on the subject.

Private Reply to Mark Hannah

May 06, 2006 3:57 pmre: re: What's Your Favorite Marketing Tool?#

Lamar Morgan 954-603-7901
Mark,

I think business cards can be a very powerful marketing tool - just as business networking events can be a very powerful marketing tool. But, you need to know what you are doing in both arenas. You need to have a properly-designed business card and you need to know how to use it when you attend a business networking mixer. Although you might think that everyone knows how to design a business card and everyone knows how to behave at a business mixer, you might be surprised at the response you get if you simply ask questions about these matters.

Just yesterday, I was at the copy/printer having my business card redesigned. I thought I had something quite clever and I was real proud of it. A friend of mine was with me who is an enterprise facilitator (which means he is a business expert of sorts). He found all sorts of things WRONG with my card that I had never even considered. Suddenly, the woman behind the counter who previously raved about the appearance of my card was agreeing with him.

It helps to get feedback from other people - even on things you might think you really have a handle on - like your business card or how you behave at a business mixer.

Lamar Morgan
CDMM
Attract more customers!
http://www.squidoo.com/CDMM

Private Reply to Lamar Morgan 954-603-7901

May 07, 2006 1:40 amre: re: re: What's Your Favorite Marketing Tool?#

Mark Hannah
Lamar,

I could not agree more. Knowing how to network & use your card is as important as the card. Like I said, I'm in the process of writing an article on the subject. I highly recommend the book 'The World's Best Known Marketing Secret' by Ivan Misner (the founder of Business Networking International). It is an easy read and a great book on how to grow your business by word-of-mouth.

Private Reply to Mark Hannah

May 08, 2006 4:39 pmre: re: re: re: What's Your Favorite Marketing Tool?#

S C
Totally agree with Lamar and Mark. I had my business card designed but I had some people (same profile as my target market for my marketing consultancy business) to take a look at it and tell me what they thought of the card, the impressions it gave, etc. It helped me a lot in designing the card to meet my marketing objectives. That and knowing how to use it properly.

It's always good to ask for other opinion regarding marketing, advertising and communication materials you will use for your business. They might see something you didn't and their inputs can be valuable at times.

best,
sunny

Private Reply to S C

May 12, 2006 9:04 amre: What's Your Favorite Marketing Tool?#

Leo Hanes
I consider my favorite to be PPC,,,,I have used Google and MIVA almost exclusively

In any case building a relationship after making contact rather than pitching any opportunity or product by offering free information or training seems to provide best results for me.

I like to offer something of value to other networkers that they can use to build their business

Leo



Private Reply to Leo Hanes

May 14, 2006 11:22 pmre: re: What's Your Favorite Marketing Tool?#

Lamar Morgan 954-603-7901

Leo,

You say your favorite marketing tool is PPC (i.e. Price Per Click). You say you use Google (AdSense?) and MIVA. What is MIVA? How exactly are you using these tools? Are they simply a feature on one website or are you using them numerous places?

Lamar Morgan
CDMM
Attract more customers!
http://www.squidoo.com/CDMM

Private Reply to Lamar Morgan 954-603-7901

Jun 21, 2006 12:01 amre: What's Your Favorite Marketing Tool?#

Michael R Clayton

My favorite marketing tool is my ryze profile.

I also use a great tool called Magic Subscriber
http://smssingles.net.au/MagicSubscriber/

Please visit my profile
http://www.ryze.com/go/rexiedexie



Private Reply to Michael R Clayton

Jun 27, 2006 2:50 pmre: re: What's Your Favorite Marketing Tool?#

Becki Maxson
My favorite marketing tool is autoresponders, because I can educate all my site visitors on our company and products without lifting a finger after it's set up.

We include movies, hot links to various steps we want our visitors to take, and you can even include audio.

Autoresponders are a tool to really leverage your time in an amazing way!

Best regards,

Becki

Here's our autoresponder system if you want to visit:
http://www.YourPrimeAdvantage.com

Christian Entrepreneurs Blog:
http://www.ChristianBizNet.blogspot.com

Private Reply to Becki Maxson

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