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The CopyWriters Connection
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The Art of TestingViews: 269
Feb 21, 2006 1:37 amThe Art of Testing#

Steven Boaze

You must never assume that the way you think is
the way other people think. I have seen many
professionals go bye-bye because they were so
sure that they had a handle on the marketplace,
and they wouldn't adjust their thinking to market
demands.

They felt it was not their misreading of the
wants of their customers. They felt that these
prospects weren't getting their all so important
message. They would not admit it was their
problem.

This type of ego trip will send you backwards.
Don't ever feel bad that an idea you had didn't
work. That lesson is as important as finding what
does work. You will not waste any more time or
money on ideas that have bombed.

Thomas Edison tried thousand of compounds for the
filament of his electric light. Every one that
didn't work was logged, and no more time was
spent on that material. He was always sure that
knowing what didn't work was just as important as
what did!

Steven Boaze

Private Reply to Steven Boaze

Feb 21, 2006 2:06 amre: The Art of Testing#

John Snyder
Steven,
As usual, what you say here is pure gospel. I have seen this happen many, many times. When someone has an idea they fail to give it the proper testing and when they don't get the results that they want they don't seek out people that may be able to them get it to work. I myself, worked for several years on an idea that I only thought would work. Little by little, I kept improving upon this idea until I got it to where it is today. Yes, I was sure, just like Edison, that this idea would work and I was going to prove it. Finally, I did but it was only after much testing and modification. The lesson here, is that if you believe strongly enough about anything then you will do anything to "Get that Light Bulb To light." So you see Steven, ego is needed because without it, you lose that element of belief that you need in order to succeed. What is ego but the belief that you can do something better or that no one else can do. Think about it, is Donald Trump on an Ego Trip, How about George W. Bush? You bet they are, just to name two, there are many, many more. They have to be to get where they are going. Now, let me ask you this, are you the best at what you do? You had better come up with only one answer, my friend.
John Snyder
Prof Wordsearch

Private Reply to John Snyder

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