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The CopyWriters Connection
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Your Best AngleViews: 284
Feb 27, 2006 7:05 pmYour Best Angle#

Steven Boaze

What is unusual about your product or service
that can become newsworthy? Even if nothing
stands out at first, you'll find you can think
of several angles that are worthwhile from a
publicity point-of-view.

What about anecdotes? Failure stories can be as
entertaining as success tales. How people have
trouble getting their businesses off the ground
can be newsworthy.

And don't forget simple endurance. A business
that's been profitable for twenty-five years is
a sure bet for local newspapers.

If you want to publicize an event, consider the
radius of the participants. A national trade
convention should receive national interest in
the magazines and publications geared towards
that particular industry. More local events can
be publicized in metropolitan newspapers. The
most local neighborhood events can be publicized
by flyers and notices, or through the schools.

Look for common trends in your product or
service. Think often about what makes it
different from the other thousands of products
and services. Make a list of the features that
you want to publicize; list the people who use
the product or service; list why people use it.

What do you come up with? Do more young people
use it? Do more women, or members of special
groups use it? You may use an angle of
publicizing a person not in our typical consumer
group purchasing or using your product or
service.

The most important consideration in choosing an
angle is to make your item newsworthy, so the
editor of the publication will print it.

Steven Boaze

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