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| Snail Mail vs. E-mail Campaigns | Views: 615 |
| Apr 10, 2006 3:40 am | | Snail Mail vs. E-mail Campaigns | # |
Jeff Perkins | | Does anyone have a very clear grasp of the pro's and con's of a traditional mail campaign vs. an e-mail campaign? The industry type is golf, if that helps and this will end up being a combo campaign of the two. My inital thought is that the print snail mail version would be sent only to a select few, well qualified cadidates derived from a very high end list while the e-mail campaign should be more broad and all encompasing from a broader and less expensive lists of general golf consumers. Just looking to find any information that might conflict my current line of thinking. Thank you. Private Reply to Jeff Perkins |
| Apr 10, 2006 1:54 pm | | re: Snail Mail vs. E-mail Campaigns | # |
Jerry Bader | | Jeff -
If you you're interested in a direct marketing campaign that combines online and offline initiatives I suggest you give my friend, Robert Rosenthal a call. Robert runs a top-notch direct marketing firm, called Mothers of Invention that specializes in just what you are looking for. The address for the Mothers of Invention website is http://www.themothersofinvention.com and Robert will be happy to provide you with a free consultation. His phone number is (978) 897-3800 Ext 11.
Jerry Bader
MRPwebmediaPrivate Reply to Jerry Bader |
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