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Strategic Marketing & Planning
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Snail Mail vs. E-mail CampaignsViews: 501
Apr 10, 2006 3:40 amSnail Mail vs. E-mail Campaigns#

Jeff Perkins
Does anyone have a very clear grasp of the pro's and con's of a traditional mail campaign vs. an e-mail campaign? The industry type is golf, if that helps and this will end up being a combo campaign of the two. My inital thought is that the print snail mail version would be sent only to a select few, well qualified cadidates derived from a very high end list while the e-mail campaign should be more broad and all encompasing from a broader and less expensive lists of general golf consumers. Just looking to find any information that might conflict my current line of thinking. Thank you.

Private Reply to Jeff Perkins

Apr 10, 2006 1:54 pmre: Snail Mail vs. E-mail Campaigns#

Jerry Bader
Jeff -

If you you're interested in a direct marketing campaign that combines online and offline initiatives I suggest you give my friend, Robert Rosenthal a call. Robert runs a top-notch direct marketing firm, called Mothers of Invention that specializes in just what you are looking for. The address for the Mothers of Invention website is http://www.themothersofinvention.com and Robert will be happy to provide you with a free consultation. His phone number is (978) 897-3800 Ext 11.

Jerry Bader

Private Reply to Jerry Bader

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