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|Snail Mail vs. E-mail Campaigns||Views: 484|
|Apr 10, 2006 3:40 am||Snail Mail vs. E-mail Campaigns||#|
| Does anyone have a very clear grasp of the pro's and con's of a traditional mail campaign vs. an e-mail campaign? The industry type is golf, if that helps and this will end up being a combo campaign of the two. My inital thought is that the print snail mail version would be sent only to a select few, well qualified cadidates derived from a very high end list while the e-mail campaign should be more broad and all encompasing from a broader and less expensive lists of general golf consumers. Just looking to find any information that might conflict my current line of thinking. Thank you. |
Private Reply to Jeff Perkins
|Apr 10, 2006 1:54 pm||re: Snail Mail vs. E-mail Campaigns||#|
If you you're interested in a direct marketing campaign that combines online and offline initiatives I suggest you give my friend, Robert Rosenthal a call. Robert runs a top-notch direct marketing firm, called Mothers of Invention that specializes in just what you are looking for. The address for the Mothers of Invention website is http://www.themothersofinvention.com and Robert will be happy to provide you with a free consultation. His phone number is (978) 897-3800 Ext 11.
Private Reply to Jerry Bader