If you want your website to target your market you are going to have to do
some work on it Walter.
First it is on a free hosting service.
If you cannot afford the 5 bucks or so a month to host a registered domain name,
your visitors are not going to think much of your business.
Second, as it is hosted on a free service the site is done in frames.
This will reduce your chances of getting the site listed on search engines to
zero.
Visitors can only bookmark the main page.
Search engine traffic will account for over 85% of referrals, you have to get
this part right.
You need to do some SEO on the site.
Shorten up the main page and move content to secondary pages.
This will give you more of a chance for good listings.
You will also need to do some search engine term research to find out what the
most used keywords pertaining to your service.
Compose pages around these keywords.
Keep your meta tags and title tag short. The fewer the keywords used for each
page the better the chances of good listings.
While the site states clearly enough what it is you do, there is no personal
information.
You need to build trust in your company. If I were going to turn to someone for
financial planning you can bet your bottom dollar I would want to know a lot
about them.
You do not have one personal contact listed, nor do you show your physical
address.
Company email addresses and photos/bios to back up your claims of over 30 years
experience would be a necessity.
Hope this helps.
Reg
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