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Strategic Marketing & Planning
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Information Technology Sector - Marketing ChallengesViews: 504
May 27, 2006 4:26 pmInformation Technology Sector - Marketing Challenges#


I am new to this network and would love to hear/exchange views on challenges for marketing professionals in the Information technology sector

Here is something to start this off :

1.Do traditional marketing models and methods work equally well for a sector where product lifecycles are getting shorter & distribution mechanisms are changing overnight

Private Reply to Sridhar

Jun 14, 2006 1:36 pmre: Information Technology Sector - Marketing Challenges#

Anannya Deb

Hi Sridhar

All marketing, irrespective of industry, works on the same basic principles. The deployment of these principles vary.

In IT, broadly there are four main segments - end-consumers, enterprise, developer communities and trade. Marketing to each segment is an independent art and science. And I think beyond the scope of this post. From experience, let me tell you that IT marketing requires extremely strong communication skills. E.g. Try putting down all of Oracle's features in a single ten word sentence to put on a wall poster.

Try and post specific issues and one can discuss the same.

Cheers, Anannya

Private Reply to Anannya Deb

Jun 14, 2006 3:07 pmre: Information Technology Sector - Marketing Challenges#

They can work, but their success depends on a deep understanding of value, especially for the segment(s) of customers served. In addition, if marketing and sales are not aligned, well-executed marketing methods and techniques will probably not be effective in the long run.

Warning: understanding value and marketing/sales alignment are very difficult.

Private Reply to Jaskowiak

Jun 27, 2006 2:27 amre: Information Technology Sector - Marketing Challenges#

Cijaye DePradine
Hello Sridhar,

I must agree with Anannyha. The Core Principles of Marketing will always remain timeless. It's how well you manage your efforts within the time given to maximize your results.

So let me ask...how do you do that?


Private Reply to Cijaye DePradine

Jun 27, 2006 11:23 amre: Information Technology Sector - Marketing Challenges#

Leslie Anyanwu
Hello there,

I quite agree with Anannya; the same marketing priciples will apply but their application will vary from objective to objective and the interpretation of each priciple will depend on the creativity of whoever is to formulate the marketing that the business requires.

IT involves a lot of hype and this will have to be a very important aspect of your marketing communication that will be involved.



Private Reply to Leslie Anyanwu

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