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Strategic Marketing & Planning
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Strategies in marketingViews: 541
Jun 06, 2006 4:54 amStrategies in marketing#

Amita
Dear All,
As we have decided, let us invest some time and effort in this thread so that we all can benefit and take away some learning and useful critique of

- strategies which we have ourselves used in approaching a marketing problem

- ideas/strategies which we have seen others use successfully in their marketing activities

Let me begin with an example since I have it ready and believe it wiill be worth a discussion.

It is appended below...

Private Reply to Amita

Jun 06, 2006 5:28 amre: Strategies in marketing#

it's Me
Good going amita keep it up,
Cheers
Niranjan

Private Reply to it's Me

Jun 06, 2006 6:21 amre: Strategies in marketing#

Aditya

interesting. what would be more interesting to know is
how many users switched to colgate after this campaign.

and what is the activity level of users in the community after they sign up.

Private Reply to Aditya

Jun 06, 2006 8:21 amre: re: Strategies in marketing#

Amita
Hi Aditya, good points...

the activity level is fairly decent... in fact, the number of unique visitors is up from the 70,000 mark and has crossed the 1 lac number!!

about switching, we dont have information... very difficult to capture... but there is a programme planned to send samples to those individuals which we can tap thru this site...

Private Reply to Amita

Jun 06, 2006 10:34 amre: re: re: Strategies in marketing#

manoj gupta
Great work,
I think strategy’s specially when applied for the marketing purpose is about constant up gradation or alteration, by which I mean today market forces are very dynamic and the strategy decided toady might needs some correction or addition when its get implemented,
Well the above was my opinion not the theory
In your case what will be more interesting to know will be after crossing 1Lk mark, after few months is still the same or now its around 60K mark,
Will wait for your update
manoj

Private Reply to manoj gupta

Jun 07, 2006 9:21 amre: re: re: re: Strategies in marketing#

Amita
Hi Manoj, good to see some discussion here.

The website was launched close on the heels of the market launch of the product... Naturally, the build curve for the registrations etc will be quicker in the initial stages and as the site is new.

The objective was to build a community: We expected and achieved repeat visits from the audience over the past few months.

The site will probably be moved on to the company server over a period of time since sustaining it is a cost; without a revenue model in place it will be a cost which the brand will not pick up(yet) :)

So over a period of time we will expect the visits to dwindle and rate of new registrations to take a dip...

I hope I have been able to clarify some of your queries...

Private Reply to Amita

Jun 27, 2006 2:33 amre: re: re: re: re: Strategies in marketing#

Cijaye DePradine
Great job Amita,

And great questions and feedback everyone else.

Just out of curiosity Amita, what is the conversion ration on a site like this betwee your unique visitors and opt-ins? And what did you do to encourage opt-in?

Cijaye.

Private Reply to Cijaye DePradine

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