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What meaningful marketing are you doing?Views: 1092
Jun 15, 2006 3:21 pmWhat meaningful marketing are you doing?#

Yvette Dubel
I've been researching CRM and social captial for sometime now and now I'm working on a research paper on the topic. One of my primary objectives (professionally) was to develop meaningful marketing enterprises that would also integrate CRM strategy and cultivate social capital. What does that mean for business owners? An exciting innovative approach to relationship building with potential/existing customers that gives substance to customer loyalty programs. From this interest I developed my latest project Cultural Fusion and that is the demonstration model being used for my paper, but I'd appreciate your input with a few questions.
What is Cultural Fusion?

Cultural Fusion is an ArtSeries that is a radical revisioning of business development where the concept for the business itself is regarded as a work of art.

Cultural Fusion is my new performance art and multimedia collaboration series. The series will explore the relationship between art and business as the path prosperity that is open to all. From that starting point other ArtWork projects or rooms in Hotel Infinity will reveal new questions and present additional concepts to be explored.

I'm interested in how important it is to you to support and contribute to social capital in your marketing or operating your business?

Does your marketing currently focus on customer loyalty and retention or simply advertising?
What methods do you currently use as the backbone of your loyalty campains?
I know many people use CRM processes in their marketing so I'm seeking insight into how you use CRM strategy and any responses are greatly appreicated.

Only the best,

"I am only one; but still I am one. I cannot do everything, but still I can do something. I will not refuse to do the something I can do." -- Helen Keller

Private Reply to Yvette Dubel

Jun 27, 2006 12:43 amre: What meaningful marketing are you doing?#

Lamar Morgan 954-603-7901


Since you are interested in using CRM to build a business, you might look at what you can accomplish with "!ntuition." You can download it for free for a 30-day trial I believe at Chaos Sofware Blog. You also might benefit from taking a look at Power Networking. Finally, you might find some keen insight into enterprise facilitation by checking out this video clip - Sirolli Institute.

Good luck.

Lamar Morgan
Power Networking
Attract more customers!

Private Reply to Lamar Morgan 954-603-7901

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