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Succesful ezine getting a new format and needs helpViews: 1183
Jun 30, 2006 3:35 pmSuccesful ezine getting a new format and needs help#

Heidi Richards

Ladies and Gentlemen

I need help!

The Women's eCommerce Association newsletter is WeCommerce News - it is a very successful html ezine which is accessble via email or online at www.wecommercenews.com. We have over 10,000 readers and growing - and decided to make a change in how we present the information to better serve our readers, advertisers and sponsors.

We are in the process of redesiging our Ezine to be a full-feature Magazine style format, accessible online as a PDF with at least 40 pages of content. The magazine will cover life, balance, work, relationships, technology, travel, and of course women. We are also going to include a section called "In His Words."

In fact, we have created a NAME THAT MAGAZINE contest which is accessible via an online survey. If you are interested in participating in the survey, you can visit: http://www.zoomerang.com/survey.zgi?p=WEB225FQMUQBHD

The survey should take less than 2 minutes to complete (only 4 questions) and the "Winner" will be featured in an upcoming issue. We will also host a "drawing" from the entries for other valuable prizes such as ad space/ sponsorship and memberships.

We appreciate your help and participation...


Heidi Richards, Founder & CEO
www.WECAI.org - “Helping Women Do Business on and off the WEB™”

Private Reply to Heidi Richards

Jul 01, 2006 4:35 pmre: Succesful ezine getting a new format and needs help#

Andrew Barnes
Hi Heidi,

Could I stick my neck out and suggest that you look again at the choice of .pdf as your platform.

With the quickly changing net, how often do we actually read all the downloads we all have?

I have many titles on my hard-drive, most, whilst undoubtedly good, are unread.

If you were to rather host your magazine, then whilst they are there, visitors will read.

Plus, as a hosted newsletter, you can offer your subscribers much more with video and/or audio.

Whilst this can be done in .pdf, it can be a programming nightmare.

Maybe offer in both modes..!


Private Reply to Andrew Barnes

Jul 10, 2006 10:09 amre: Succesful ezine getting a new format and needs help#

Rachel Gawith

Not familiar with your original newsletter but have taken part in your survey.


Private Reply to Rachel Gawith

Jul 23, 2006 2:59 pmre: re: Succesful ezine getting a new format and needs help#

Shri Henkel
Not sure if it will help - but I sent my suggestion :)

Shri Henkel

Private Reply to Shri Henkel

Jul 24, 2006 2:31 pmSuccesful ezine getting a new format and needs help#

Heidi Richards
Thanks so much for all the great suggestions. We will be revealing the name next week... :)

As for the suggestion to host the magazine, we are lookking into that too. Thanks Andy!


Private Reply to Heidi Richards

Jul 24, 2006 4:54 pmre: Succesful ezine getting a new format and needs help#

Nancy Houle TrainingBusinessPros.com

I have to agree that a pdf file is less attractive to me. It just doesn't speak to me as a 38 year old woman.

In my experience, the online community is impatient. They want the information "now". A pdf file suggests a "waiting" time to access the information, which gives the user time to google or yahoo something else (usually your competitor).

I would agree with the previous post. Hosting the information for easy to use access is much more attractive to someone like me. You could always make the articles downloadable after that. Making it "interactive" is even better.

From the point of view of an "online" sponsor and/or advertiser, I'm interested in how many unique visitors you get on a specific page - and if that is high volume traffic - that's the placement I'd go for.

But the real value for me as a sponsor/advertiser is how many "opt-in suscribers" you have on your email list. If you have 10 thousand, that's very very attractive to someone targeting the same demographic. In a world of "zero tolerance for spam", people with permission based email lists are a very very attractive way to advertise.

As we say to all our clients "your email list is your most valuable asset".

Good luck with your new format!

Nancy Houle

Private Reply to Nancy Houle TrainingBusinessPros.com

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