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Telecom Network for Professionals and Users
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Why Google launched free wireless Internet???Views: 702
Aug 18, 2006 6:18 amWhy Google launched free wireless Internet???#

Navdeep Singh
Google has opened a wireless Internet umbrella over its hometown in northern California's high-tech Silicon Valley, enabling anyone in the city to connect online for free.

What Google will get by offering wireless internet for free?

Private Reply to Navdeep Singh

Aug 18, 2006 11:38 amre: Why Google launched free wireless Internet???#

ashish bhuta
Hi Navdeep,
I think google is doing a big experiment,as we all know google's major source of revenue is through advertising,probably google would have launched this service keeping the same thing in mind, they can make a lot of money by offering Location Based Services on this network, imagine every time you will be logging in using a google free account they will be aware of ur location & they can offer you host of services based on that.

Private Reply to ashish bhuta

Aug 18, 2006 12:14 pmre: re: Why Google launched free wireless Internet???#

Tom Foale
There's a similar proposition here, Last Mile Telecommunications. It uses a server on every few lamppost's linked by a wireless mesh, and delivers free services paid for by advertising.

Tom

Private Reply to Tom Foale

Aug 20, 2006 9:30 amre: re: re: Why Google launched free wireless Internet???#

Mangesh Nadkarni
Good that Tom raised the point of advertising over here. Google's opex can be paid off by advertising. But would the customers not get irritated when bombarded by so many ads?
Also google provides the Gmail service for free. We cant see a single ad on Gmail portal as against yahoo. what would be google's aim then at providing the Gmail service at its own cost?

Cheers!!
Mangesh

Private Reply to Mangesh Nadkarni

Aug 21, 2006 2:00 amNot just another ad platform - silver bullets instead of shotgun pellets#

Ken Hilving
New Page 1

The business objective of an advertiser supported company is to sell advertising at the highest possible rate. The requirement for this is to provide advertisers with the best demographic mix for their particular business.

Think about what Google will know about users of its free wireless service, both inherently and based on user activity. This is where Google will have a very refined set of demographical information, which in turn will be highly valued by specific advertisers. This demographic information will be valuable during a short time window, but during that window an ad based on that will have a high success rate.

Ad overload will not be an issue. During lunch time, for example, a very limited number of restaurants in or near Google's wireless footprint will want to advertise. At quitting time, restaurants and bars in the area will be prime buyers of ads. If the users are Google regulars, they might be identified as out of town visitors to Silicon Valley and targets for taxi company ads.

The point is, this ad space will be high priced, sold in very specific time slots, and extremely effective for the advertisers. It will not be of value as just another Web ad venue.

Private Reply to Ken Hilving

Aug 23, 2006 6:19 amre: Not just another ad platform - silver bullets instead of shotgun pellets#

Navdeep Singh
But will the revenues be enough to cover the cost of running such a massive network, operation cost for example.

Private Reply to Navdeep Singh

Aug 31, 2006 6:43 pmGoogle is Evil#

Sachin Mehta
Google is as Evil as Microsoft once was, one of the key reasons Google launched wi-fi is to kill a new start up http://www.fon.com/

As Google couldn't buy it out, this is a info and a FACT!


FON is the largest WiFi community in the world thanks to its members known as Foneros who share their WiFi with others. In exchange when they leave their home base they enjoy free WiFi through other Fonero connections

Private Reply to Sachin Mehta

Aug 31, 2006 9:35 pmre: Google is Evil#

Ken Hilving
I don't see the business case for this. Please expand on your thought.

Private Reply to Ken Hilving

Aug 31, 2006 9:54 pmre: Google is Evil#

Pablo Cabrera

Mr. Mehta,

Just one question for the Factolandia community.... Why do you think Google want to kill the new start up when Google is one of the companies which provided start up capital for the Foneros venture ?


Pablo

Private Reply to Pablo Cabrera

Sep 06, 2006 6:32 amre: Google is Evil#

Tom Foale
We looked at Fon - as a business model it has some major flaws, some of which are linked to obscure economic issues like 'the tragedy of the commons'. For instance, it pays a non-socially-minded individual to buy the lowest-cost, poorest-performing capacity necessary to join the network so that they can benefit from their neighbours higher bandwidth. This can lead to the eventual breakdown of the entire service, as those who feel that they are being taken advantage of drop out and the quality of the network drops rather than increases.

It's a bit like communism - a nice idea destroyed by individual greed.

Private Reply to Tom Foale

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