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Strategic Marketing & Planning
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Advice on Retail Outlet ClassificationViews: 475
Aug 24, 2006 7:54 amAdvice on Retail Outlet Classification#

Sarvajeet Chandra
Dear All

Needed advice on the methodology of how to classify outlets in the hardware channel.

In India, the retailers are usually small outlets who are family run or have an owner with a few assistants.

What are the surrogate indicators that could be used in absence of people disclosing their turnovers


Sarvajeet Chandra

Private Reply to Sarvajeet Chandra

Sep 25, 2006 12:04 pmre: Advice on Retail Outlet Classification#

Devendra Singh
Hi Sarvajeet, i think we can classify hardware outlets by different parameters:
1: Who are their end customers (individuals/Small Businesses/Large corporations ets)
2: Size of the store.
3: Kind of Hardware on sale.
4: Kind of store (sells everything under the sun or specializes in selected hardwares)

I am sure there can be other parameters too but this is what i can think of now.

Private Reply to Devendra Singh

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