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| | The Minding Your Own Business Network is not currently active and cannot accept new posts | | Business Owners are People too | Views: 724 | | Aug 24, 2006 1:30 pm | | Business Owners are People too | # | 
Michele Borowsky - Spread the News | | Hello all of you who are "Minding Your Own Business." Here's some food for thought.
Ever take a look at any trade publications? There are always lots of ads for companies that are in the business that the publication is geared to. Your first thought could be that it makes perfect sense. Why wouldn't an accountant put his ad in Accounting Today? But think about it for a minute. Who reads Accounting Today? Me and you or other accountants??? Why would an accountant spend money to promote his services to other accountants?
This same approach holds true regardless of the business category. The basic underlying missing link is that business owners are people first. They live, eat, raise families, shop, drive cars, use cell phones, watch TV, read newspapers, play sports or workout, go the doctor, pay bills, go to the movies, and on and on, just like the rest of us.
So if you are marketing a product or service geared specifically towards business owners, consider first that they are people. The ABC Company cannot authorize a purchase or the hiring of a vendor company. A person at the ABC Company can. A person can say yes or no. A person can write a check. Not a company.
However, always remember that business owners don't stop being business owners when they're living their lives. They're just engaged in a different activity but if an opportunity presented itself during non-business time they would be aware and alert and take advantage of any opportunity that could enhance their business.
Know the demographic profile of that business owner who could potentially be your client and then use this information to market to them when they're living their lives. The results can be extraordinary.
Be well,
Michele
http://SpreadtheNews.net
Affordable Daily Newspaper Ediotrs Email Directories for Your Business Press Release Submissions Private Reply to Michele Borowsky - Spread the News | | Aug 24, 2006 1:57 pm | | re: Business Owners are People too | # |
Robb Zerr | | So true, so true. Good stuff! A business owner or person within a business ultimately selects those they can trust and have a connection with. It's not always about price and service. Often, it is the intangible - the relationship that forms - that cements a relationship. Knowing you customer is key to this.
I have some customers who have become great friends as well. And when they change jobs, they take my services with them to the new position. Private Reply to Robb Zerr | | Aug 25, 2006 4:55 pm | | re: Business Owners are People too | # | 
Scott Watson | | Michelle,
Great perspective! We often forget about taking this view into account.
Scott Watson
Acme Data, LLC - Remote Backup Service
http://www.acmedatallc.com
*** IS YOUR DATA SAFE? ***Private Reply to Scott Watson | | |
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