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I want to be a Copywriter how do i begin?Views: 742
Sep 20, 2006 3:42 amI want to be a Copywriter how do i begin?#

Yolanda Allen
Looking for advice: I am trying to find a great online course in copywriting to take...thats focused on all levels of copywriting...

I am also looking for ways to build a entry level portfolio for copywriting...

Any Suggestions??


Private Reply to Yolanda Allen

Sep 20, 2006 4:19 amre: I want to be a Copywriter how do i begin?#

Harjee KapurŪ

there is no online course as such. you can try a distance learning course in creative writing from london school of journalism. you can find the url on google.

to build an entry level portfolio, take any existing ad with an existing proposition. let's say, you take Nike and the proposition is 'just do it'.

now make ads of your own, usung the same. you may chose a visual medium or words to sell your prouduct. copywriters need not be restricted to words. in todays time visual copywriting is much sought.
but remember, advertising is to sell prouducts. creativity is a tool not an end.

take vodafone. take durex. take honda. take any brand for that matter.
now try to create communication to sell these prouducts.
if you feel you can better the proposition they are currently offering, please feel free to go ahead and change it.

when you feel you have work that shows your ability to think creative communication [number of peices do not matter, content does] stalk a creative director at an agency you want to work in and show him your book.
it's a good idea to have his brands re-done in your book before you meet him. will make him take serious notice.

wish you all the best. let me know how it goes.


ps- visit www.neilfrench.com for tips. he is the most awarded and decorated copywriter of the modern advertising era.

Harjee Kapur | www.harjeekapur.blogspot.com
Creative Solutions Resource / Sr Copywriter
McCann Erickson | Bangalore

Private Reply to Harjee KapurŪ

Sep 21, 2006 10:09 pmre: I want to be a Copywriter how do i begin?#

For any help. feel free to get some free advice, Allen.

Private Reply to AMBAR

Sep 22, 2006 9:26 amre: I want to be a Copywriter how do i begin?#

Cheryl Antier
I like the one offered by AWAI (The American Writers and Artists Inc.) They've got real experts who are making real money, the course is delivered to your doorstep and you can work on it at your own pace. They offer a payment plan too. Their customer service is excellent and they're great at answering questions

(And no, I'm not a salesperson and I don't play one on TV either!) They just offer a quality product at a reasonable price.

They are here: http://www.awaionline.com/ if you want to check them out and get more information.

Good luck!



Private Reply to Cheryl Antier

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