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|Checklist for a compelling marketing message?||Views: 476|
|Sep 22, 2006 10:18 am||Checklist for a compelling marketing message?||#|
I am quite new to ryze. Joined this network hoping to enhance my skills and network. Most of my work including my current job revolves around creating marketing messages, marketing plans, and collaterals.
I was just wondering is there any way we can actually measure the value of a marketing message? I mean most of the time I create something, which I think is right. I am sure there will be umpteen ways and ideas to create a compelling marketing message. Though there’s lot to read about marketing, I am looking for some standard checklist, which I can abide by to say that the marketing message is right.
Can someone throw some light??
Private Reply to Shilpa Kona
|Sep 22, 2006 11:14 am||re: Checklist for a compelling marketing message?||#|
|Check out "Tested Advertising Methods" by John Caples|
Private Reply to Subodh Tagare
|Sep 22, 2006 4:59 pm||re: Checklist for a compelling marketing message?||#|
|A few ways of measuring is having a surtain phone# or email address tied to the marketing message. That way you can count the responce. In my industry (Tradeshows) we count the number of leads and sales accumulated from the leads. |
Private Reply to Steffen Nielsen
|Oct 03, 2006 2:18 am||re: Checklist for a compelling marketing message?||#|
As one of the greatest Internet Marketers on the Planet once said...
"Assume NOTHING, Test EVERYTHING!"
If you know marketing well enough - you should have very clear ideas of how you can measure your efforts.
Why not test multiple variations of your message on large enough (scientific) groups of people to determine which one converts the best.
After all - if you are seeking a representation of VALUE - you are looking at SALES are you not?
Hope this helps.
Principal Marketing/Media Strategist
Private Reply to Cijaye DePradine
|Oct 03, 2006 3:16 am||re: Checklist for a compelling marketing message?||#|
|If you are marketing in a medium other than your web site then consider using a means of tracking visitors coming from the ads.|
Coded links, unique landing pages are 2 methods we use all the time.
Landing pages are great for hard copy, newspaper/magazine ads and even vehicle signs.
One of our vehicle signs has www.our_domain.com/truck
If you have a long domain name consider getting a short one just for this purpose. The person going to the short domain name can be transparently directed to the main domain's page of choice.
Use your webstats programs to track the paths visitors take through your site to determine the effectiveness of your copy.
There are about as many "standard" styles of marketing as there are marketers.
Private Reply to Reg Charie