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Strategic Marketing & Planning
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Checklist for a compelling marketing message?Views: 454
Sep 22, 2006 10:18 amChecklist for a compelling marketing message?#

Shilpa Kona
Hi,

I am quite new to ryze. Joined this network hoping to enhance my skills and network. Most of my work including my current job revolves around creating marketing messages, marketing plans, and collaterals.

I was just wondering is there any way we can actually measure the value of a marketing message? I mean most of the time I create something, which I think is right. I am sure there will be umpteen ways and ideas to create a compelling marketing message. Though there’s lot to read about marketing, I am looking for some standard checklist, which I can abide by to say that the marketing message is right.

Can someone throw some light??

Private Reply to Shilpa Kona

Sep 22, 2006 11:14 amre: Checklist for a compelling marketing message?#

Subodh Tagare
Check out "Tested Advertising Methods" by John Caples

Private Reply to Subodh Tagare

Sep 22, 2006 4:59 pmre: Checklist for a compelling marketing message?#

Steffen Nielsen
A few ways of measuring is having a surtain phone# or email address tied to the marketing message. That way you can count the responce. In my industry (Tradeshows) we count the number of leads and sales accumulated from the leads.

Private Reply to Steffen Nielsen

Oct 03, 2006 2:18 amre: Checklist for a compelling marketing message?#

Cijaye DePradine
Hello Shilpa,

As one of the greatest Internet Marketers on the Planet once said...

"Assume NOTHING, Test EVERYTHING!"

If you know marketing well enough - you should have very clear ideas of how you can measure your efforts.

Why not test multiple variations of your message on large enough (scientific) groups of people to determine which one converts the best.

After all - if you are seeking a representation of VALUE - you are looking at SALES are you not?

Hope this helps.

Cijaye DePradine
Principal Marketing/Media Strategist
http://www.cijayecreative.com
http://www.jumpstartexperience.com

Private Reply to Cijaye DePradine

Oct 03, 2006 3:16 amre: Checklist for a compelling marketing message?#

Reg Charie
If you are marketing in a medium other than your web site then consider using a means of tracking visitors coming from the ads.
Coded links, unique landing pages are 2 methods we use all the time.

Landing pages are great for hard copy, newspaper/magazine ads and even vehicle signs.

One of our vehicle signs has www.our_domain.com/truck

If you have a long domain name consider getting a short one just for this purpose. The person going to the short domain name can be transparently directed to the main domain's page of choice.

Use your webstats programs to track the paths visitors take through your site to determine the effectiveness of your copy.

There are about as many "standard" styles of marketing as there are marketers.

Reg

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