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Strategic Marketing & Planning
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Strategic marketing with a magazineViews: 479
Oct 06, 2006 8:46 pmStrategic marketing with a magazine#

Heidi Richards

When looking at the various networks to which I belong that I wanted to announce the "birth" of our new magazine, I looked at what I could offer in the way of advice - since this network is about Strategic Marketing, I think it is a perfect platform for discussing marketing your company with a digital magazine. I am not really talking about a plain text ezine here (althought that is also an excellent marketing vehicle), but rather a full-color downloadable magazine - 68 pages of content rich information (and of course some advertising to support the efforts) for anyone interested in reading it.

And by the way, in addition to being an excellent vehicle to expand your marketing reach, you can make money producing a magazine. I have sold ad space, used affiliate marketing and recruited new members to my organization simply by offering a magazine in which they could promote their own products and services.

Although this magazine is geared to women's interests, I believe men will find many of the articles of interest as well. In fact two of our contributing authors are men - Scott Allen and David Teten, authors of the Virtual Handshake allowed us to publish "I am not a number."

The editorial team and I are interested in your feedback and that of other RYZE networks - if you would like to read the current issue - we would welcome your comments and input. To do so, go to:http://www.wecai.org/we%20magazine.pdf

One more thing, if anyone on this board is currently marketing their company, products and services with a magazine I would love to see it.

Looking forward to hearing from you.

Wishing everyone a great day... and then some.

Heidi Richards, Publisher and Editor-in-chief - WE magazine for women - a product of the WECAI Network - http://www.wecai.org.

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