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Strategic Marketing & Planning
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Convert a prospect into a client by telling them......Views: 396
Nov 15, 2006 9:27 pmConvert a prospect into a client by telling them......#

Michele Borowsky - Spread the News
how many potential new customers you will be able to reach with their message. The goal is not to tell them how much you can increase their bottom line, simply because you don't know. It must be asked, however, how much confidence this new prospect has in their product or service. Have they done the research to determine a need or want in the target they eventually will be serving, or is it just "a good idea."

Based on their offering, potential market size and availability, budget, the ability to sustain the budget, acceptability of their offering, price points and more will all contribute to the ultimate goal of sales increases. Can you know or predict this increase? Don't even try. If your client has confidence in their product or service and you have the know how and confidence to reach and communicate effectively with the defined target, then basically it's out of your hands. The market will decide for you.

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