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Holiday Email Subject LinesViews: 594
Nov 30, 2006 4:42 pmHoliday Email Subject Lines#

Steve Bralovich
For those of you with opt-in email lists, here are a few tips to create response.

Subject Line 101
Not too long - 40-50 characters
Don't repeat your from label, it's a waste of space
Don't use all caps
Don't overuse punctuation
Don't abuse the word "Free"
Most important information in the beginning

That said, let's see a few subject lines that need help.

Help Needed!

Nieman Marcus: FREE SHIPPING + The Gifting Event: Great gifts for everyoneAND YOU!

Too many caps, too long, too much punctuation weird spacing. This one hurts my eyes.

Banana Republic: Your Holiday Offer is Here + Men's Outerwear

What is the offer Banana?

Real Subject Lines I Like!
Shutterfly: janine, 2 days to enjoy holiday cards on us
RICHART Chocolate: Handmade French Truffles 2006
Frontgate: Remember, Save 20% Site-wide at Frontgate.com
Brookstone: Full-size authentic arcade games--just like you remember

Generic Subject Lines I Like
Buy one, get two widgets
Gift baskets under $45
Gifts under $20 No S and H
Holiday Daily: widgets under $20
Customer faves under $30
[Gift Certificate] $25 e-gift sent immediately
Buy before Nov.30 get 20% off
Order by 12/22, Holiday delivery guaranteed
Buy a widget 10% goes to a cancer cure
Stocking Stuffer Alert-Get a $5 gift card with purchase
[Offline Specific] Invitation: Wine in-store Saturday the 22nd
[Offline Specific] Last minute shoppers: Open until 9pm

Subject Lines for Salons or Day Spas for the Holidays
Get Party-Ready Now - $35 for Mani/Pedi
Holiday Rejuvenate - Spiced Scented Massage
[Gift Certificate] Last minute shoppers: $35 Mani/Pedi day
$20-$50 Gift baskets in stock

Subject Lines for Restaurants for the Holidays
Have {COMPANY_NAME}’s holiday party with us
Appetizers for you and 9 friends on us
Last minute: Give a $50 gift card this season
Take a shopping break, come in for a drink
Bring this coupon in for a free appetizer with purchase
Shop at Sally’s and get a drink at Harry’s

Subject Lines for Wineries
Book now - 10 dates left for holiday parties
Wine clubs: The gift that gives all year long
Trio of wine under $50 with gift pack and card
40% holiday discount for wine club members
Discounts and Free S&H for wine members
2005 Cab with our gift of Riedel wine glasses


Private Reply to Steve Bralovich

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