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Business Development - Two fold QuestionViews: 1081
Dec 14, 2006 4:49 pmBusiness Development - Two fold Question#

Jan Verhoeff
I've developed a new product line - in the desktop publishing field and I'm interested in selling it along with my services. I'm looking for some serious suggestions for selling the product. It's a simple enough product - stationery/cards/letterhead - and I'd like to sell both the design (disc/email) or the product, printed and delivered.

But I'm unsure how to add it to my current line of services.

Suggestions?

Jan Verhoeff
http://janverhoeff.com

Private Reply to Jan Verhoeff

Dec 14, 2006 5:24 pmre: Business Development - Two fold Question#

Chris Wolfeagle

 

Hi Jan,

 

Is the product a CD program for your PC to create

newsletters etc?  Is this what it is?

 

If so can it be bought using paypal and down loaded?

 

Warmly,

Christina Thompson

Chandler Arizona

480.556.1231



http://www.eachone-reachone.com
Opportunity Leads by Prospex

Private Reply to Chris Wolfeagle

Dec 14, 2006 5:56 pmre: re: Business Development - Two fold Question#

Jan Verhoeff
The product can be purchased by paypal.

It can be loaded onto a CD and sent out - or printed and sent out as a printed card/stationery - or it can be emailed out as a program they can put on their computer and upgrade or change as they choose.


Thanks,

Jan

Private Reply to Jan Verhoeff

Dec 14, 2006 6:09 pmre: re: re: Business Development - Two fold Question#

Michelle Schoen
The first thing I'd want to do is creating some type of marketing brochure showing the features and functions of the software. Then I'd probably send out a press release so the world will know that it exists. In that press release, you can also offer your services for people who don't want to mess with another piece of software.

Just my 2 cents!
Michelle Schoen
http://www.thepermanentrecord.net

Private Reply to Michelle Schoen

Dec 14, 2006 6:36 pmre: Business Development - Two fold Question#

Rajesh Shah
Dear Jan,

I hope your new product line is copyighted and protected under Trade Marks law of your Country.

I would like to know the following particulars
1. The product which you are going sell is to the third party or to the end users;
2. The product which you are selling is a Software and are you looking at selling it to a software company

On receipt of the above noted particulars will I be able to guide you.

regards
Rajesh
Hetal Shah & Associates
Advocates and IP Attorneys

Private Reply to Rajesh Shah

Dec 14, 2006 7:18 pmre: re: Business Development - Two fold Question#

Reg Charie
Jan,
Since your product can be loaded on CD this means, stocking, printing the CD label and cover/insert and shipping.

CafePress offeres this service in a print on demand with a base price of around $8. You add your profit to the base price to set the selling price. CafePress service incudes a nicely packaged and printed CD which looks very professional.

I would also look for on demand printers that offer affiliate programs. This would give your purchasers a link to good deal on printing and you make on each sale.

You can also offer the CD as a download if your hosting service gives you enough space/bandwidth

Reg
DotCom-Productions
http://DotCom-Productions.com

Private Reply to Reg Charie

Dec 16, 2006 1:39 pmre: Business Development - Two fold Question#

Kurt Schweitzer
Answer the question "How does this product benefit me?"

You need to have concrete answers to that question for each of your target markets.

Next, answer the question "Who is my competition, and how is my product better than theirs?"

You need to be able to overcome the objections prospects will raise, especially when they start trying to figure out why they should buy from you rather than someone else.

Since you already have a line of products (services) that you're selling to current customers, it should be simple to replace some of your services with this product, resulting in a cost savings for you and (hopefully) added benefits for your customer. Just make sure you can explain to him or her why this substitution is the right thing to do.

Kurt Schweitzer

Private Reply to Kurt Schweitzer

Dec 22, 2006 12:31 amre: re: Business Development - Two fold Question#

Jan Verhoeff
Those are all awesome ideas!! Thank you for your help.

I'll be implimenting those between now and the new year, and putting the items into CD format for sale.

They are copyrighted, and will be patented (just one) before they go on the open market.

Thanks for that suggestion.

Jan Verhoeff

http://brandyourmarket.com

Private Reply to Jan Verhoeff

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