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| Is increased ARPU (average revenue per user) attractive for mobile operators | Views: 653 |
| Feb 06, 2007 4:54 pm | | Is increased ARPU (average revenue per user) attractive for mobile operators | # |
Greger Faye | | Hi,
If you have a way of increasing the average revenue per user by between 20 & 40% would that be attractive for an mobile operator in the UK? Equally, if i can reduce churn rate to less then 10% that should be attractive too.
Who would be the right person to approach in this scenario. This is for the UK market.
Any input is welcome
rgds
Greger Private Reply to Greger Faye |
| Feb 14, 2007 5:32 am | | re: Is increased ARPU (average revenue per user) attractive for mobile operators | # |
Scott Hinojos | | 10% churn?! Is this per annum? Postpaid or prepaid?
Since you're looking for input on how to increase ARPU and reduce churn, look no further than your competitors if you can't come up with something original.
I will only offer this: the wireless world is going to data and moving away from voice. If you want to see where wireless is headed, look to Japan and the Far East.
But I'm not going to write a business plan for you... :)Private Reply to Scott Hinojos |
| Feb 15, 2007 4:25 am | | re: Is increased ARPU (average revenue per user) attractive for mobile operators | # |
John T | | Yeah, its very simple....
Dump GSM as the "de facto" air interface and deploy CDMA.
HA Ha....
All kidding aside how does anyone raise ARPU?
Sticky apps, you sell sticky apps..
If you need it spelled out for you my choice of currency is USDs. Private Reply to John T |
| Feb 15, 2007 4:52 am | | re: re: Is increased ARPU (average revenue per user) attractive for mobile operators | # |
Scott Hinojos | | *chuckle* CDMA... an interface so great and important, Nokia decided to stop making the handsets themselves, and pawned the manufacturing off on Pantech. :P
Like John T alluded to, you increase ARPU by getting customers to use the service as much as possible. If you can them to use the high-profit stuff (data), then that's all the better.Private Reply to Scott Hinojos |
| Feb 15, 2007 11:43 am | | re: Is increased ARPU (average revenue per user) attractive for mobile operators | # |
Tom Foale | | The answer is that yes, the UK mobile operators would be interested. Current revenue growth is based on subscriber growth, and that is due to crash. If you can really achieve those results I would contact the CEO's office directly - otherwise you will end up as cannon fodder for some minions career ambitions. Make sure you have your figures straight, something to show them and some market research before you open that door though.
If you can reduce churn away you will also be able to increase new subscriber numbers for the telco with enough vision to do it. Good luck.Private Reply to Tom Foale |
| Feb 16, 2007 12:14 am | | re: re: Is increased ARPU (average revenue per user) attractive for mobile operators | # |
John T | | Tom,
"Cannon fodder for some minion"
Hey, I like that! The Brits have such a way with words.
Years ago [too many to count] at the University library, an attractive UK foreign exchange student asked me if I had an extra rubber that she could use, of course that made me very excited, until I found out she meant an eraser! "LOL"
Sorry, what do you expect from an "ugly American" Hah ha.. Private Reply to John T |
| Feb 16, 2007 8:23 am | | re: Is increased ARPU (average revenue per user) attractive for mobile operators | # |
Amit Warkad | | Dear Greger,
Increasing ARPU is a major task at hand for Mobile Service Providers in most of the mature markets worldwide. This generally takes a centerstage as the industry penetration reaches its peak.
Today most of the European and US service providers are taking efforts to increase the ARPU. Some of the methods they generally follow are:
1) VAS
2) Reducing the opex & capex
3) Introducing new software support systems which helps in churn management and debt/outstanding recovery from the customers.
1) VAS (Value Added Services)
Mobile Service Providers are increasingly going in for introduction of various Value Added Services to increas the usage therby increasing the ARPU. VAS - eg. Location Based Service, Location Based call fwding etc etc. It is evident that the Mobile services providers going in for deplyment of Service Delivery Platforms and Content Delivery Platforms.
2) Reducing the Opex / Capex
There are many ways to do this- generally outsourcing is one of the way of reducing the opex.
Doing away with different applications (eg. getting rid of 3-4 different Billing and Charging systems for different services and replacing them with a centralized Convergent Billing and Charging solution) is one way.
Getting rid of the traditional Legacy systems which consume a lot of opex.
Outsourcing the entire billing/interconnect/inventory management department to a third party which runs it as a managed service. In this the Mobile Service Provider does not own the application therby reducing the Capex and Opex
3) Introduction of new software support systems
Today there are various products available which do Churn Management and Control for a Mobile Service Provider. Saas is one such company which offers this product. They are effective in a way that the give a complete picture of a customer (prepaid & postpaid both). These products are a blend of business analytics and Artificial Intelligence.
With the increase in outstanding debt and defaulting customers companies like Profitera, Telgentra, Indus offers products which help reduction in outstanding debts and help in recovery of debts.
Hope this helps. If you have any further questions plz PM me.
Regards
Amit Warkad Private Reply to Amit Warkad |
| Feb 16, 2007 9:10 am | | re: re: re: Is increased ARPU (average revenue per user) attractive for mobile operators | # |
Tom Foale | | Two nations divided by a common language... the children of friends who were recently posted to the US made the same mistake, which resulted in much merriment among their classmates and a lesson in American English from the teacher.
I once had dinner (we found ourselves waiting to be seated singly) with a VP of General Motors at a Philadelphia Hotel. I was regaling him with stories about my boss at the time, an unusual character - however, he spat soup all over the table when I casually told him "my boss rolls his own fags...."!Private Reply to Tom Foale |
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