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How To Make Banner Ads ProfitableViews: 656
Jul 09, 2007 11:27 pmHow To Make Banner Ads Profitable#

dara barcelona
Banner ads are one of the first tools used in internet marketing. The first banner ad was for AT&T. It appeared on www.hotwired.com in October 27,1994. Since then, banner ads have been interesting, colorful, animated and money-making additions to websites.

The most common banner ads are pay-per-click (PPC) banners. With pay-per-click banners your payment will be based on the number of clicks that your banner ad gets. Some PPC advertising websites track IP addresses and count just one click for each computer every day. But some PPC ad providers charge for each click that the banner gets regardless of whether it was from the same computer or not. Thus, you could end paying for a large cost even when those clicks do not generate results for your business.

Some advertisers choose the cost per impression (CPM) banners. These banners are priced based on the number of viewers the ads are shown to. For example, a CPM banner that will be shown to an estimated 5 viewers can cost $10.

Another type of banner is the pay-per action banner. Pay-per-action banners are usually more expensive than PPC and CPM banners. This is because the advertiser will only pay if they get the exact results they want. For example, he will only pay if a user signs up for a newsletter, or if a user makes an online purchase.


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