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Netweaving vs. NetworkingViews: 1017
Jul 23, 2007 6:57 amNetweaving vs. Networking#

Lamar Morgan 954-603-7901

Is anyone here familiar with the book, The Heart and Art of Netweaving by Bob Littell? If so, can you please explain to me the difference between netweaving and networking? While I am currently reading the book previously mentioned, I have not had time to put the precepts of the book into practice. I would very much appreciate hearing from those of you who have put netweaving into practice and understand the difference between it and networking from real life experience...not just from reading a book.

Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
Attract more customers!

Private Reply to Lamar Morgan 954-603-7901

Jul 23, 2007 4:43 pmre: Netweaving vs. Networking#

Carol Deckert
Hi Lamar,

While I have not read the book, I do understand netweaving. The theory is all about "paying it forward" in your networking efforts. If you apply the "givers gain" theory that Ivan Misner suggests, you ARE already netweaving without even knowing it! If you are willing to find out what someone else needs, with no thoughts of when or how you will be paid back, you are netweaving!

Glad to be of assistance. Let me know if you need anything else!

All the best,
Carol Deckert

Networking Coach
Referrals Unlimited Network
http://www.runlancaster.com
carol@runlancaster.com

Virtual Marketing Assistant
http://www.linkedin.com/in/caroldeckert

Private Reply to Carol Deckert

Jul 24, 2007 6:13 amre: re: Netweaving vs. Networking#

Lamar Morgan 954-603-7901

Carol,

I just recently got that netweaving book and concur with your thoughts. I also saw the movie, "Pay It Forward." Regarding Ivan Misner's idea that "givers gain," isn't he the fellow who started Business Networking International?

Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
Attract more customers!

Private Reply to Lamar Morgan 954-603-7901

Jul 24, 2007 11:00 pmre: re: re: Netweaving vs. Networking#

Carol Deckert
Yes, Ivan Misner IS the father of Business Network International (BNI). While I don't agree with all the group rules and regulations, I DO agree with the Givers Gain philosophy. Paying it forward is the best way to do business and being willing to give with no thought to when you will be paid back is absolutely the best! If we all worked that way, everyone would have tons of business!

Yours in networking,
Carol Deckert

Networking Coach
Referrals Unlimited Network
carol@runlancaster.com
http://www.runlancaster.com

Virtual Marketing Assistant
http://www.linkedin.com/in/caroldeckert

Private Reply to Carol Deckert

Jul 30, 2007 5:23 amre: re: re: re: Netweaving vs. Networking#

Lamar Morgan 954-603-7901

Carol,

According to the book on netweaving, the idea is to put the Golden Rule into practice in a business way. The idea that your willing to promote someone else first will at some point benefit you. With that in mind, do you see coop advertising as a possible extension of this idea?

Take a small group of business people. Have each business person agree to place a display ad in the center of a newspaper. Now understand, no one small business could afford to place an an ad the full size of the centerfold. But, enough businesses could each place a small display ad and effective OWN that centerfold. Now, if they were also given the clout to determine what the anchor article would be, this would be quite a remarkable achievement. Well, that is exactly what a small group of businesses people are hoping to achieve out here in Northern California.

I hope they will be successful.

Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
Attract more customers!

Private Reply to Lamar Morgan 954-603-7901

Aug 04, 2007 4:22 amNetweaving vs. Networking - Response to Lamar#

Carol Deckert
Hi Lamar,

Although I fully understand the power of coop advertising, I do not see how that idea would be the same as paying it forward or netweaving.

Paying it forward, or netweaving, is the art of looking for ways in which to help someone, long before you ever think of repayment for yourself.

Based on this, I just don't see the two being on the same platform.

Carol Deckert
Networking Coach
Referrals Unlimited Network
http://www.runlancaster.com

Virtual Marketing Assistant
http://www.linkedin.com/in/caroldeckert

Private Reply to Carol Deckert

Aug 06, 2007 9:04 pmre: Netweaving vs. Networking#

Wesley
Carol and Lamar,

Sometimes doing good for others is also the simplest thing to do.

In my line of work I get inquiries from people regarding, oh, say, real estate deals or private stock offerings.

I have to pass these on as referrals and the laws regarding fees and commissions are so draconian that there is no way that I could be "repaid" for my referral legally.

Still...I make the referral. Because why not? It helps the person who trusted me with their inquiry and it helps the person in my network who can solve their problem.

That I don't get a commission for it or a "finders fee" or "referral fee" or whatever is really beside the point.

Private Reply to Wesley

Aug 06, 2007 9:17 pmre: Netweaving vs. Networking - Response to Lamar#

Scott Stratten
I agree with Carol. The two have nothing to do with each other

Private Reply to Scott Stratten

Aug 12, 2007 6:06 amre: re: Netweaving vs. Networking - Response to Lamar#

Lamar Morgan 954-603-7901

Scott,

Yes, coop advertising and netweaving (or "pay it forward") are not the same animal. But, let me explain what is going one here.

Back in May of this year a business asociation held a mixer at a restaurant in honor of an upcoming western festival. A newspaper sales executive happened to attend. "Wow!" he thought. "I never new this town's festival was such a big deal. I wonder if some of the small business folks would agree to place display ads in my county-wide newspaper if I could put them all on the same page with an anchor article about their town's festival?" So, the ad man makes some inquiries at the mixer and sure enough there is significant interest. He goes back to his office and does research for news about the festival. He comes up with an article about the town written for a travel publication owned by his parent company. He has no picture of the festival or its parade -even it is has been an ongoing event for 45 years. He only has old pictures of the town. The article itself is written to folks who live outside the county - not in it. He decides to go with all this information, anyway. So, what you end up with is a rather dysfunctional article in the center of a newspaper, surrounded by display ads of local businesses. One of those display ads is actually competing with the festival for customers.

Well, here is what is so amazing. That centerfold piece brought great business to all its advertisers. The restaurant that was competing with the festival had its best month financially in its history. The vendors in the festival did great business - even though not one of them was an advertiser in the centerfold. Everybody won...thanks to a dysfunctional article in the center of a newspaper. Is that not amazing! One has to wonder what would happen if the article in the center of the newspaper had NOT been so dysfunctional?

Here in this particular county of Northern California we live in a "black hole" in terms of technological innovation. Just three hours from Silicon Valley, but there are no Wall Street Journals, New York Times, Times, Newsweek or Fast Company Magazines to be had. Sad but true. So, a small group of local business owners got together this morning to see if they might do something to change that situation and receive a business benefit in the process.

Out here it is possible to get in the local newspaper simply by sending an email. But, just because you can easily get an article into the newspaper does not mean anyone is going to pay much attention - unless you can afford to do it in a BIG WAY. That is where the idea of coop advertising and netweaving come together. We ask a company like Jott Networks, Skype or Google to provide us with a story about using their service as the anchor article in the centerfold spread of a newspaper. We do not ask them to pay us for printing this news in the center of the paper. We do it gratis. We pay the bill for the space in the paper, but at the same time benefit from the reputation of the business that is the anchor article. We pay for that centerfold spread with display ads from various local businesses who would be advertising in the newspaper anyway. However, we go a step further by using a service like Evite.com to promote the fact that this article is coming out weeks before it is actually published. In effect, we create a "buzz" for story in advance of its publication. We know what's forth-coming because we had full control of its design. Each display ad will have a landing page, so the respective small business owner can track whether his ad is generating any public interest by knowing how many clicks his landing page receives.

Netweaving promotes the concept of the The Golden Rule as you might apply it to business. Specifically, you want to help or serve the other guy before you serve yourself. So, here we are helping the anchor article company. A company like Google certainly does not need the help of small town businesses. But, if these small businesses could "connect" with Google through display ads in the center of a newspaper, it would likely garner them more attention than they would otherwise achieve. Remember, folks here are not very tech savvy. For them, reading how something as basic as Google Adwords and Google Adsense works is big news.

Coop advertising as I am choosing to implement it means all advertisers help pay for the placement of a key anchor article in the centerfold of a newspaper. In effect, the advertisers own that centerfold. They even provide the anchor article (with the help of a high-profile company). But, that is NOT how it looks. It looks like a normal centerfold with independent display ads surrounding it.

Hopefully, this will be an example of "success by design" - not by accident.

Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
Attract more customers!

Private Reply to Lamar Morgan 954-603-7901

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