5 Copywriting Keys to Landing Page Credibility
Written by: Jeff Sexton

Salesmanship is about transferring confidence, and you can’t inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job #1.Here are five must-haves for building that credibility where it often counts the most:

1. Scent

They’re called landing pages because they’re where you plan for visitors to “land” after clicking through on PPC and targeted search terms. So before you do anything else, convince those visitors they’ve come to the right place by prominently featuring their “trigger” or search terms on the page.

For instance, if you’re paying for “Monster Truck” clicks, make sure your headline includes the phrase “Monster Trucks.” Having pictures of those same kind of trucks wouldn’t hurt either. Simply improving your landing page’s scent can improve sales success by multiples when compared to pages that don’t include the appropriate trigger words/scent.Bottom line: if visitors can’t verify that your site has what they came looking for within 5-7 seconds, you’ll have already lost their confidence.

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