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Talk Radio Hosting Advice?Views: 1236
Sep 03, 2006 12:52 amTalk Radio Hosting Advice?#

Marilyn Jenett


I was just formally invited to become a talk radio host on wsRadio, World Syndication Radio, with their brand new "after hours" format. The station is looking for a certain type of host who gives advice and who attracts call-in listeners (there will be several of these hosts). I am giving this much consideration. After hours means after 6pm - which is great because that's the time slot when listeners call in. It's also great because I'm at my best later in the day so it matches my personal rhythm.

The station has worldwide syndication, live streaming and is archived for listening on demand. It broadcasts live via the Internet reaching a global audience and receives listeners for their various programs from over 145 countries. After the live broadcasts, all shows are archived in topic segments for listening on demand 24/7.

This is the largest independent Internet talk radio station in the world. Their partners include eBay, Entrepreneur Magazine and many other high profile organizations like the American Marketing Association. Apparently, the opportunity for exposure is significant.

There are 32 remote studios world wide, including San Diego (nearest to me), but I would probably opt to purchase the ISDN state of the art technology to broadcast from home (it's a three-hour drive to San Diego!). I would be able to use this equipment for any other radio broadcasts or any other stations in the future. It's the standard equipment used in all broadcasting and has the best sound quality. It will be the same as if I'm brodacasting from a studio location but I can broadcast comfortably from home.

I feel that my interactive group mentoring calls for the past few years have actually been "grooming" me for talk radio and feel that hosting a show would be a great vehicle to bring my teachings to a wider audience.

The show would be one hour once a week.

Now, let me explain what my main concerns are with regard to this venture. I got the opinion of a media relations professional although I don't know how valid her opinion is. Even though Internet radio is the "thing" right now and allows you to access the world, her opinion is that hosting a local broadcast radio show has a lot more credibility in the media arena than Internet radio. And in fact, it seems like all the broadcast radio stations now stream on the Internet anyway.

So the question is, should I invest in a radio career with Internet radio or get my own talk show on a smaller broadcast station with a good outreach? The equipment is very expensive and that part is okay because I can always use it if I transition to broadcast radio. The ISDN will also allow me to sound like I'm in the studio when I do interviews on broadcast stations. But here is the most important issue...

It is very important to me that I have call-in listeners and I didn't think that was the norm with Internet radio because listeners can access the archives anytime. So I think I would want to see if those evening shows do get the listeners calling in before I jump in and sign any contracts. I know I wouldn't want to do a show that didn't have a lot of audience interaction. That's the meat of the whole thing. Keep in mind that many talk show formats have guests that provide the interaction. But since my format is about imparting my teachings to the public and not about interviewing guests (although we will have some of that), the call-ins are vital.

Do any of you know the answer to this? Internet radio has never attracted me - I don't listen to it, although I have been interviewed on shows. In your opinion, which would be a better marketing move - Internet or broadcast? And do you know if Internet shows ever do get a lot of call-ins?

Thanks for any advice...

~ Marilyn

The Feel Free to Prosper Private Community
Become Eligible for Our September Calls...
http://www.feelfreetoprosper.com/community.html

Private Reply to Marilyn Jenett

Sep 05, 2006 1:20 pmre: Talk Radio Hosting Advice?#

Nancy Houle TrainingBusinessPros.com


Congrats on the offer. Your post reads like you already know what to do and how to do it. Everything is about marketing. Either it being internet, or local radio, you still have to drive traffic to your show in order to increase your listener base.

PS. I'm certain there is a vast audience out there for this type of programming.

How will the internet radio folks help you drive traffic to your program? What is their committment.
How difficult would it be for you to secure your own program on a traditional local radio station?

Lover of radio talk shows,
Nancy Houle

Private Reply to Nancy Houle TrainingBusinessPros.com

Sep 05, 2006 2:52 pmre: Talk Radio Hosting Advice?#

Scott Stratten
I for one never listen to an internet radio station, unless it's a broadcast of a "live" station that I can't get on my radio.

My issue with WSradio, or others of that nature is the fact that most of the time, the host, who brings the content to the station, has to pay for their own airtime. Then you're "allowed" to sell adspace to help recoup the costs.

Seems to me that the money flow is directed at getting as many people to have their own show as possible, VS attracting listeners, getting a select few great hosts.

Scott

Private Reply to Scott Stratten

Sep 07, 2006 3:42 amre: re: Talk Radio Hosting Advice?#

Lamar Morgan 954-603-7901

Marilyn,

What you want to do is grow an audience and at the same time save money in the process. The solution, in my opinion, is not Internet radio. It is not wsRadio. The solution is Talkshoe.com. Why? Because it gives you multiple venues of exposure...for FREE. In fact, if you host a program on a recurring basis, Talkshoe.com will actually compensate for hosting the program. How is that possible? Google advertising for one thing. For another, there will soon be audio ads on the site as well.

Talkshoe gives options to its listeners, too. They can simply listen to programs that have previously been recorded. Or, they can listen "live." Or, they can listen "live" and participate.

This Friday, you and Ryzers around the world have an amazing opportunity. Talkshoe staff members will be guests on my teleconference. (Talkshoe calls them "talkcasts.") It will take place at 5 p.m. Pacific Time. I invite you to come and learn what Talkshoe has to offer from those who know it best. Just visit the website and do a search for my talkcast - "Power Networking."

Lamar Morgan
CDMM
Power Networking
Attract more customers!

Private Reply to Lamar Morgan 954-603-7901

Sep 08, 2006 10:01 amre: re: Talk Radio Hosting Advice?#

Marilyn Jenett


Thanks, all, for your comments.

Nancy, I'm glad I appear to know what I'm doing :-). I just listen to the advice of pros when I can. I have spoken to several broadcast stations this past year and gathered a smidgen of technical information - just the basics really.

Over a year ago, a high school classmate of mine introduced me to a Rotary friend of his who owns a broadcast station back east. He gave me some great information and felt if I pursued a radio career, it would be successful. He was the one who explained that it wasn't like the old days when you had to start in some small geographical area and work your way up to the big cities. That's all changed. He told me about setting up equipment at home and being able to broadcast anywhere in the nation.

Now, with regard to paying for airtime, Scott...

First, I also wondered about the selectivity factor of WS. The director told me that they often turn away applicants that don't meet their standards. I don't know how truthful that is and you may be correct. They do however have some famous names on their roster. Also, successful Hay House Radio is under their umbrella and only their own authors can host.

Now, aside from the selectivity favor, several professionals in the broadcast industry advised me over the past year to buy my own radio time - they were speaking about broadcast, not Internet. They explained the many advantages of paying for time and getting advertisers, although the major stations will may also provide advertisers for you even if you pay for your own time (I assume that might apply after you establish yourself somewhat). In fact, one radio expert said the real secret to radio success is to create your own media company to buy time. This was very interesting because prior to that I thought hired talk show hosts were paid a lot.

Well, you might be surprised to know how little they are paid when hired by the stations. A good friend of mine is friends with a couple of the popular hosts here in Los Angeles and I was really shocked to find out what they made. I also met the sales manager for the top ABC station here a few years ago and he told me that the real income was in radio advertising sales, and not in hosting. Yes, it's a "glamourous" career by all appearances, but not necessarily a high paying one, unless you use your show as a platform for other things - which many do.

So my intent even for broadcast radio was to pay for airtime and maintain creative control of my program. Although that's not written in stone.

I just have to admit that there is "something" that doesn't feel right to me about Internet radio. And again, those call-in listeners are what I want and I have a gut feeling that means broadcast.

How easy is it to get a broadcast program? Well, my friend introduced me to one of those friends of his mentioned above - Jeff Levy, http://www.jefflevy.com/knx1070-about-jeffLevy-teacher.asp, and Jeff told me he had no prior radio experience at all. He walked into the station (his former station, KFI, one of the two top Los Angeles Stations) with a 15-minute demo tape and they put him on the air. He's been very popular for years and I believe his show is syndicated. I think that a top station will usually have you fill in to test you out and if you're good, they'll give you a show when there's an opening. I'm sure there are several ways the door can open - but obviously you need some talent, or a great topic or "shtick".

Lamar, I don't know that source but I'll check it out.

So I guess it's all about the right person with the right topic for the right time at the right place. :-)

I appreciate the input...

~ Marilyn

Moderator, Feel Free to Prosper Network
http://prosper-network.ryze.com

Private Reply to Marilyn Jenett

Sep 10, 2006 4:56 amre: re: re: Talk Radio Hosting Advice?#

Lamar Morgan 954-603-7901

Marilyn,

I think it should be pointed out that a lot of traditional radio stations have an online presence. Why is that? I think it is to expand their audience. Now, let's take this idea a step farther? Why would traditional radio stations who also have an online radio presence want to also do a talkcast like Talkshoe.com? Answer: same reason - to expand their audience.

A live talkcast is not only free, but can be accessed numerous ways - regular phone, cell phone and via the computer (a la Skype-out). You have the option of having a public or a private talkcast. All public talkcasts are recorded and archived as podcasts. That means they can not only be listened to 24/7, but subscribed to as a series. That is not true for your Internet radio programs. Plus, it is real easy to send a link of a Talkshoe podcast. Want an example? Check this out - Power Networking. It is also very easy to invite folks to a talkcast - be it public or private.

As the host of the talkcast, you maintain complete control of your presentation. The host wears numerous hats - writer, director and executive producer. While your live talkcast can accomodate up to 1,000 people, you maintain complete control over the crowd. (Of course, there is no limit to the number of people who can listen to a recorded podcast.) At the push of a button you can mute the entire audience and only allow those who you select to talk or even communicate via text chat. You also know who is simply listening to the call and who is actually "live" and able to speak.

If you are as skeptical as I was, you have to be wondering, "What's the catch?" How you can you have so many wonderful options at your fingertips for free? Well, the truth is, although it is free for your use, someone else is paying for every single phone connection. After all, how is it that Skype enables you to make free phone calls all over the world? Someone must be paying for that call to go through. Well, Talkshoe.com is no different than Skype in that regard. Believe it or not - and I was really surprised to learn this - telcos (telephone companies) are actually paying a fee to Talkshoe.com each time a call is connected. I heard it cost $10 million dollar for Talkshoe.com to have phone equipment set up to make this happen. But, Talkshoe.com had such a good business plan that the equipment was given to them by the people who manufacture it. That to me is amazing. I wish I knew how to write a business plan that was worth $10 million dollars in phone equipment. But then, unlike the president of Talkshoe.com, I do not have 20 years in the telecommunications industry.

Incoming phone calls are just one of several revenue streams for Talkshoe.com. Another revenue stream is Google ads. You will notice there are Google ads on the website. The more talkcasts (website content) the more Google ads and hence the more revenue for Talkshoe. Soon there will also be audio ads as well.

Make no mistake, this is Web 2.0 innovation at its best. By the public supplying the content(talkcasts) for the website, everybody wins. In fact, those hosts who do a series of talkcasts get paid for their time based upon the size of their audience and the number of shows.

Lamar Morgan
CDMM
Power Networking
Attract more customers!

Private Reply to Lamar Morgan 954-603-7901

Sep 12, 2006 9:49 amre: re: re: re: Talk Radio Hosting Advice?#

Marilyn Jenett


Lamar,

I'm sure your suggestion is an appealing option for many, but it's not the format or image I would want.

I don't want to present myself to the public as someone who is using "free" or cheap services. After all, I'm a prosperity mentor :-)

I want to pay my way (or have advertisers do it), have the right staff including a producer, engineer, screener, technicians - the whole package. The only thing I want to do is communicate on the air and let others handle the support. I definitely don't want text chat. The only text chat I will ever do is what I am doing right now on Ryze. I want the open phone lines, the credibility and the right demographics for what I have to offer.

By the way, according to your post, Talkshoe's profits appear to be just like the conference bridge lines we all use. They make their profit on the back end and offer services free to the public. That is nothing unusual today. You can also call in via Skype to these bridge lines.

These companies should pay you for the way you promote the services you believe in. A marketing consultant?

~ Marilyn

How Did Marilyn Start Her Business? A True Tale of Synchronicity and Guidance... Her Story

Private Reply to Marilyn Jenett

Sep 13, 2006 2:40 amre: Talk Radio Hosting Advice?#

Michael R Clayton
Hi Marilyn

I wish you great success with this venture.

Marilyn a friend interviewed me for his new web page. He only just email me the link. It may give you some ideas.

"Hi Mike,
The interview is now online.
http://www.davesonlineworld.com/tool_time.html

warmly,
from David"


Regards Michael

Private Reply to Michael R Clayton

Sep 18, 2006 2:29 amre: re: re: re: re: Talk Radio Hosting Advice?#

Lamar Morgan 954-603-7901

Marilyn,

Talkshoe.com is NOT "like the bridge lines we all use." The telecommunications equipment used by Talkshoe.com cost $10 million. It is the same equipment used by NASA. That is hardly "like the bridge lines we all use." What's important is that you can take advantage of the service without having to pay through the nose for something that could be a lot less effective - like traditional radio and Internet radio.

What is going to make your talk show credible? I would think it would be the content of the show - not how much you paid for the air time. If people think a show is cheap using the same state-of-the-art technology that NASA uses, those people are obviously not playing with a full deck. And, as I stated earlier, that is what Talkshoe.com delivers.

The success of your talk show is really up to you. At Talkshoe.com you are fortunate to have the ability to create your own show. You can host it "live" at a time that is convenient to your schedule - not a radio station's. Folks can call in and participate live or listen to the program after it has been recorded. This they can do at their convenience 24/7. All they have to do to listen is press a button. No software to download. No registration required. Yes, I do believe there are times when simple really is better.

Your show is automatically recorded, converted into a podcast and archived once completed. It is even added to the iTunes Music Store as a podcast. Want proof? Visit iTunes Music Store and do a search for "Power Networking," my talk show. In fact, you have numerous podcast options available at Talkshoe.com. Of course, if you want to use a local or Internet radio station and pay for your air time, solicit advertisers, etc. you are certainly free to do so. A lot of folks are doing just that. Maybe they think this Internet talkcast thing is a passing fad, like hula hoops (remember those?). But, the truth is, a lot of commercial radio stations with syndicated talk show hosts are using Talkshoe.com. Why? Because they want to expand their audience - and they see this service as a cost-effective way to do just that.

Lamar Morgan
CDMM
Visit our talk show - Power Networking
http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=1833

Private Reply to Lamar Morgan 954-603-7901

Sep 19, 2006 7:16 pmre: re: re: re: re: re: Talk Radio Hosting Advice?#

>> Barry Caplan - Start Your Future Today
> Talkshoe.com is NOT "like the bridge lines we all use." The telecommunications equipment used by Talkshoe.com cost $10 million. It is the same equipment used by NASA. That is hardly "like the bridge lines we all use." What's important is that you can take advantage of the service without having to pay through the nose for something that could be a lot less effective - like traditional radio and Internet radio.

Wow! I get to choose between Lamar and Marilyn LOL :)

Lamar - Marilyn is right. By your own argument, Talkshoe is using telecom equipment that is common throughout the industry. Of course they are - would they actually build their own?

The main purpose is to connect phone lines, and now voip lines together. It is basically an extension of the equipment that merely bridges phone lines, and that is what Marilyn was referring to. That equipment is readily deployed throughout industry as well.

Best,

Barry

Private Reply to >> Barry Caplan - Start Your Future Today

Sep 20, 2006 4:13 amre: re: re: re: re: re: re: Talk Radio Hosting Advice?#

Lamar Morgan 954-603-7901

Barry,

I just told you that the equipment used by Talkshoe.com is the same as what NASA uses and that it cost $10 million dollars. I really do not believe that is the norm. I think that is exceptional.

Permit me to give you an anology. Even though a Rolls Royce is an automobile, there is a difference in the riding experience between a Rolls and other automobiles. Talkshoe.com is not just a website employing a phone bridge. Rest assured there is a lot more going on than that for $10 million in telecommunications equipment.

Just click the link in my signature and you can start to do your "due diligence." This time, you don't even have to go to Google :)

Lamar Morgan
CDMM
Visit our talk show - Power Networking
http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=1833

Private Reply to Lamar Morgan 954-603-7901

Sep 20, 2006 9:58 amre: re: re: re: re: re: Talk Radio Hosting Advice?#

Marilyn Jenett


Lamar,

I wrote...

"By the way, according to your post, Talkshoe's profits appear to be just like the conference bridge lines we all use."

Funny how you jumped on this without REALLY reading what I wrote.

You missed two main words in my sentence.

The first word: profits
The second word: appear

To me, the meaning is quite clear. I was not talking about the equipment at all. I was talking about the way they make their profits - on the back end. And the most popular bridge lines "that we all use" are free to the consumer while the bridge company makes their profits on the back end.

I also said "appear" which means that is how it looks to me - I didn't make a definitive statement. That industry is certainly out of my arena.

However, even if you interpreted my sentence to be about the equipment, according to Barry, I'm right anyway :-)
But truthfully, I was not referring to the equipment at all, just the way the company profits.

But I appreciate the support anyway, Barry. Now, that calls for a celebration. haha.

~ Marilyn


How Did Marilyn Start Her Business?
A True Tale of Synchronicity and Guidance
Click here to follow the unfolding story…
http://www.ryze.com/posttopic.php?topicid=743240&confid=481





Private Reply to Marilyn Jenett

Sep 22, 2006 7:50 amre: re: re: re: re: re: re: Talk Radio Hosting Advice?#

Kelly McCausey
Hi Marilyn,

I've been doing my show online for almost three years now. I'm strictly internet radio/podcast and for my niche, that has been the perfect way to reach my desired audience (internet savvy home business moms.)

You're going to see all the lines between broadcast and internet and satallite blurring. We're watching TV on the internet now. Brick and mortar stations are streaming live or podcasting.

There are several programs on WSRadio and World Talk Radio that I've listened to that take live calls and get lots of calls all the time so I wouldn't worry about that being a stumbling block.

You have built up a following on the internet so I would think you'd enjoy broadcasting online.

:) Kelly

Private Reply to Kelly McCausey

Sep 28, 2006 3:12 pmre: re: re: re: re: re: re: re: Talk Radio Hosting Advice?#

Lamar Morgan 954-603-7901

Kelly,

Do you listen to Internet radio and online teleconferences (talkscasts) as well? If you do, how would you compare them?

Lamar Morgan
CDMM
Visit our talk show - Power Networking
http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=1833

Private Reply to Lamar Morgan 954-603-7901

Oct 07, 2006 5:20 pmre: re: re: re: re: re: re: re: re: Talk Radio Hosting Advice?#

Kelly McCausey
I haven't listened to Talkcast... sorry, can't compare :)

Kelly McCausey, Work at Home Moms Talk Radio
The WC 2006 Holiday Catalog - Share Your Best Gift Item
With 1800+ Moms - http://www.thewcnews.com/catalog.htm

Private Reply to Kelly McCausey

Oct 13, 2006 6:15 pm re: Talk Radio Hosting Advice?#

Jessica Sellers
Why don't you check out www.freecapitalist.com.

They do a local radio show here in Utah AND they stream at the same time AND they archive all their shows so it is very convenient for listeners to hear them in whichever way works for them.

Even their content is fabulous!

Thanks,

Jessica Sellers

Private Reply to Jessica Sellers

Oct 14, 2006 5:53 amre: re: Talk Radio Hosting Advice?#

Lamar Morgan 954-603-7901

Jessica,

A lot of commercial radio and even TV shows are using The Internet to expand their audience with live streaming and podcasting. What Talkshoe currently does is allow you to do a teleconference with various options for connecting - land line phone, cell phone, Internet phone (i.e. Vonage) and Skype-out. Once the program is recorded, it is converted to a podcast and made available for listening on the website or for downloading as a file to your computer. The podcast is also automatically added to the iTunes Music Store's Podcast Directory. That's a real nice touch - getting your program added to one of the largest podcasting directories on the Internet for free, automatically.

What's really interesting is that Talkshoe should be adding a softphone to the website in about a month. This means no more long-distance phone charges for anyone who chooses to use his online computer for a Talkshoe teleconference. All one need do is set up a free account and click the softphone button. No more need to put in a username, password or PIN. It is already in the softphone data following your initial registration. What could be easier?

Now, I do not know if Talkshoe is going to offer space on its client pages for links for a small fee, but I would not be surprised to see that happen eventually as well. A lot of folks use Camtasia Studio to record video presentations that originate on their computer screen. Such programs could be recorded, sent to YouTube.com as their file destination. Then, you could use the YouTube.com link to post to the Talkshoe site. Therefore, you could easily have a teleconference button and a multimedia presentation side by side on your Talkshoe page.

Lamar Morgan
CDMM
Visit our talk show - Power Networking
http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=1833

Private Reply to Lamar Morgan 954-603-7901

Oct 19, 2006 2:56 amre: Talk Radio Hosting Advice?#

Jessica Sellers
Lamar,

Thanks for the clarification. I like the idea of not having to pay long distance fees when I listen to an online telecast. My husband took a class that way and it was Expensive!

Jessica

Private Reply to Jessica Sellers

Nov 04, 2006 6:47 amre: re: Talk Radio Hosting Advice?#

Lamar Morgan 954-603-7901

Jessica,

You always have to wonder how a site like Talkshoe.com can afford to do what it does for free. After all, there are some folks who feel that if a service is providing something for free, its credibility as a serious business tool comes into question. So, I confronted the president of Talkshoe.com, Dave Nelsen, and asked him about that. I was surprised to learn several things:

1) Their telecommunications equipment is the same as what NASA uses. It costs around $10 million dollars.

2) Although I am allowed to call into Talkshoe for free (I use Vonage), Talkshoe is making money from my free call. Who's paying Talkshoe for my free call? The telco that is connecting it. The more I use Talkshoe, the more money Talkshoe makes and that money does not come out of my pocket.

3) Talkshoe makes money off all the Google ads on talk show host pages.

4) Talkshoe will be adding to their revenue stream with audio ads eventually.

But, is Talkshoe.com credible as a serious business tool? Well, former pro football star Lynn Swann is running for the Governor of Pennsylvania. He uses Talkshoe.com to spread news of his town hall meeting throughout the state.

If NASA uses the same telecommunications equipment as Talkshoe, it must be state-of-the-art. If a former football star is using it to succeed in his run for Governor, he certainly must take Talkshoe's capabilties seriously. Consequently, it would not surprise me if the service would prove useful to the rest of us.

I invite you to click on the link in my signature and check out some of the previously recorded shows on my host page. There is no need to register or sign up for anything. Just press the "Listen" button. What could be easier?

If you prefer to download a file, you can do that as well. And, if that is not enough, you can subscribe to the show and receive updates via RSS feed. But, even that is not all. The shows are automatically sent to the iTunes Music Store Podcast's Directory for additional exposure and archiving. Talkshoe will even allow you to download your own program, edit it with introductory music, etc. and upload it back to the site. You can actually make some money by hosting. (It likely will not be enough to make you want to quit your day job, but every little bit helps.) Make no mistake, Talkshoe is not just a viable service. It is technologicali innovation that can enhance your life in many ways. Even commercial radio talk show hosts are using the service. Why? Because they want to expand the reach of their shows...and do it for FREE!

Check out Talkshoe and see what you think. If you find a better deal out there, let me know. Right now, I am eager to combine the resources of Talkshoe.com with those of Squidoo.com. I like the idea of being able to talk with an online audience and show them what I am talking about at the same time. And, since most computers these days are good at multi-tasking, that should not present a problem.

Lamar Morgan
CDMM
Visit our talk show - Power Networking
http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=1833

Private Reply to Lamar Morgan 954-603-7901

Jan 02, 2007 5:01 pmre: Talk Radio Hosting Advice?#

k kemper
there is no bad PR if you can control it.

thus,,,,,,,,,do it!

[have hosted radio shows and TV shows too]

Private Reply to k kemper

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