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Marketing A Critical ServiceViews: 750
Apr 08, 2007 2:39 pmMarketing A Critical Service#

Ashish Kumar
Hi, We have been working with a customer, a mobile operator. We run their network for them, and the network is their revenue generating platform. It's different from running a payroll service.

As a marketer in this situation, what are the key messages that you would deliver to your customer? How would you differentiate yourself from others providing this service?

I know that the messages would depend on the actual experience that you have delivered. I'd like you to put yourself in the situation, and assume a satisfactory level of service has been provided so far.

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Apr 09, 2007 11:02 pmre: Marketing A Critical Service#

Joni Garcia
I suggest you do your homework. If you or your client are planning to do this yourselves (as opposed to hiring a marketing professional), find out as much about the target audience as you can (as well as the competition) and then you will have your answers.

All of that should be part of a business plan which includes a marketing plan.

In any case, those of us out here who might have some helpful advice would have to know a whole lot more about the service itself, the audience and the competition to be able to offer anything really useful.

Private Reply to Joni Garcia

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